Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,487
1,834
0.409
* Total Citation Counts Rankings
Ranking Based On Selection: 2
маркетинг
нейромаркетинг
медиакоммуникации
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
816
535
0.656
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Международный маркетинг
качество
коммуникации
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
809
231
0.286
* Total Citation Counts Rankings
Ranking Based On Selection: 4
маркетинг
реклама
маркетинг в образовании
нейромаркетинг
нейробра
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
745
481
0.646
* Total Citation Counts Rankings
Ranking Based On Selection: 5
маркетинг
цифровой маркетинг
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
730
334
0.458
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Товароведение и экспертиза потребительских товаров
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
530
244
0.460
* Total Citation Counts Rankings
Ranking Based On Selection: 7
marketing
marketing communications
effectiveness of marketing
mediaplanning
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
489
196
0.401
* Total Citation Counts Rankings
Ranking Based On Selection: 8
marketing
brand
design
product management
internet marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312
205
0.657
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Information Technology
HR
Marketing
ITO
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264
253
0.958
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
Engineering
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
231
179
0.775
* Total Citation Counts Rankings
Ranking Based On Selection: 11
economics
enterpreneurship
marketing
management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
198
81
0.409
* Total Citation Counts Rankings
Ranking Based On Selection: 12
domestic and foreign trade
marketing
innovation
entrepreneurial
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
28
0.292
* Total Citation Counts Rankings
Ranking Based On Selection: 13
стартапы
предпринимательство
цифровая трансформация
маркетинг
ка
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
45
0.479
* Total Citation Counts Rankings
Ranking Based On Selection: 14
маркетинг
региональный маркетинг
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
75
0.852
* Total Citation Counts Rankings
Ranking Based On Selection: 15
менеджмент
маркетинг
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
39
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 16
маркетинг
логистика
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Экономика
внутренняя торговля
маркетинг
инновации в торговле
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26
26
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Территориальный брендинг
маркетинг территорий
брендинг
урбанистик
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total Citation Counts Rankings
Rankings
227,043
1,001
25
Ranking Based On Selection: 1
Svetlana G. Bozhuk
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,487
1,834
0.409
* Total Citation Counts Rankings
Rankings
751,464
7,029
219
Ranking Based On Selection: 2
Marianna Ababkova
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
816
535
0.656
маркетинг
нейромаркетинг
медиакоммуникации
* Total Citation Counts Rankings
Rankings
754,675
7,090
220
Ranking Based On Selection: 3
Natalia K. Rozova Розова Н.К.
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
809
231
0.286
Международный маркетинг
качество
коммуникации
* Total Citation Counts Rankings
Rankings
783,172
7,554
234
Ranking Based On Selection: 4
Марианна Абабкова
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
745
481
0.646
маркетинг
реклама
маркетинг в образовании
нейромаркетинг
нейробра
* Total Citation Counts Rankings
Rankings
790,214
7,665
239
Ranking Based On Selection: 5
Marina B. Yanenko Яненко МБ
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
730
334
0.458
* Total Citation Counts Rankings
Rankings
895,925
9,693
299
Ranking Based On Selection: 6
Kseniia V. Illarionova Илларионова К.В.
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
530
244
0.460
Товароведение и экспертиза потребительских товаров
* Total Citation Counts Rankings
Rankings
927,349
10,276
319
Ranking Based On Selection: 7
Anastasii I. Klimin
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
489
196
0.401
marketing
marketing communications
effectiveness of marketing
mediaplanning
digital marketing
* Total Citation Counts Rankings
Rankings
1,108,478
14,387
438
Ranking Based On Selection: 8
Nataliia Vladimirovna Krasnostavskaia (Наталия Владимировна Красноставская)
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312
205
0.657
marketing
brand
design
product management
internet marketing
* Total Citation Counts Rankings
Rankings
1,177,533
15,988
493
Ranking Based On Selection: 9
Elizaveta A. Zotova
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
264
253
0.958
Information Technology
HR
Marketing
ITO
* Total Citation Counts Rankings
Rankings
1,234,179
17,284
531
Ranking Based On Selection: 10
Sergey V. Salkutsan (Салкуцан С.В.)
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
231
179
0.775
* Total Citation Counts Rankings
Rankings
1,300,403
18,847
577
Ranking Based On Selection: 11
Mariya Y. Kupriyanova (Куприянова М.Ю)
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
198
81
0.409
economics
enterpreneurship
marketing
management
* Total Citation Counts Rankings
Rankings
1,603,837
26,352
822
Ranking Based On Selection: 12
Darya D. Mirzoeva (Мирзоева ДД)
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96
28
0.292
domestic and foreign trade
marketing
innovation
entrepreneurial
* Total Citation Counts Rankings
Rankings
1,611,760
26,529
828
Ranking Based On Selection: 13
Ефимов Алексей Михайлович
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
45
0.479
стартапы
предпринимательство
цифровая трансформация
маркетинг
ка
* Total Citation Counts Rankings
Rankings
1,636,309
27,119
843
Ranking Based On Selection: 14
Эльмира Назарова
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
75
0.852
* Total Citation Counts Rankings
Rankings
1,903,191
33,945
1,073
Ranking Based On Selection: 15
Maksim Pasholikov
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
39
1.000
* Total Citation Counts Rankings
Rankings
1,993,896
36,144
1,141
Ranking Based On Selection: 16
Aleksei V. Trykov (Трыков Алексей Валерьевич)
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
* Total Citation Counts Rankings
Rankings
2,012,305
36,606
1,157
Ranking Based On Selection: 17
Татьяна Руднева
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26
26
1.000
Экономика
внутренняя торговля
маркетинг
инновации в торговле
* Total Citation Counts Rankings
Rankings
2,167,934
40,374
1,271
Ranking Based On Selection: 18
Максим Смирнов
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
Территориальный брендинг
маркетинг территорий
брендинг
урбанистик