Citation Rankings
Highly Cited Researchers

Putra Business School Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Malaysia
Norizan Mat saad
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,724
702
0.407
* Total Citation Counts Rankings
Ranking Based On Selection :2
Malaysia
Md Uzir Hossain Uzir
Marketing
Consumer Behaviour
Applied Artificial Intelligence
Data Analysis
SEM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,251
1,249
0.998
* Total Citation Counts Rankings
Ranking Based On Selection :3
Malaysia
Ashikul Hoque
Digital Marketing
Tourism Industry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,075
1,074
0.999
* Total Citation Counts Rankings
Ranking Based On Selection :4
Malaysia
Farzana Afrin Shikha
Digital Marketing
E commerce
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,005
1,003
0.998
* Total Citation Counts Rankings
Ranking Based On Selection :5
Malaysia
Leila Kasiri
marketing
service quality
customization and standardization of service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
794
695
0.875
* Total Citation Counts Rankings
Ranking Based On Selection :6
Malaysia
Abu Bakar Sade
Technology Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
416
315
0.757
* Total Citation Counts Rankings
Ranking Based On Selection :7
Malaysia
Ahmad Saif Abu-Alhaija
religiosity
customer satisfaction
perceived service quality
loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
332
318
0.958
* Total Citation Counts Rankings
Ranking Based On Selection :8
Malaysia
Zakari Bukari
Political Marketing
Green Marketing
Corporate Reputation
Corporate Strategy
Strategic Marketing Planning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
293
268
0.915
* Total Citation Counts Rankings
Ranking Based On Selection :9
Malaysia
Rotimi Cephas Oluwaseyitan
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
33
0.767
* Total Citation Counts Rankings
Ranking Based On Selection :10
Malaysia
Medjedel Elkhansa
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20
20
1.000
* Total Citation Counts Rankings
Rankings
487,410
Malaysia
3,076
2
Ranking Based On Selection: 1
Norizan Mat saad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,724
702
0.407
* Total Citation Counts Rankings
Rankings
597,239
Malaysia
4,190
4
Ranking Based On Selection: 2
Md Uzir Hossain Uzir
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,251
1,249
0.998
Marketing
Consumer Behaviour
Applied Artificial Intelligence
Data Analysis
SEM
* Total Citation Counts Rankings
Rankings
651,462
Malaysia
4,762
6
Ranking Based On Selection: 3
Ashikul Hoque
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,075
1,074
0.999
* Total Citation Counts Rankings
Rankings
675,768
Malaysia
5,031
8
Ranking Based On Selection: 4
Farzana Afrin Shikha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,005
1,003
0.998
* Total Citation Counts Rankings
Rankings
760,501
Malaysia
5,962
11
Ranking Based On Selection: 5
Leila Kasiri
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
794
695
0.875
marketing
service quality
customization and standardization of service
* Total Citation Counts Rankings
Rankings
989,738
Malaysia
8,159
17
Ranking Based On Selection: 6
Abu Bakar Sade
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
416
315
0.757
* Total Citation Counts Rankings
Rankings
1,079,005
Malaysia
9,132
21
Ranking Based On Selection: 7
Ahmad Saif Abu-Alhaija
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
332
318
0.958
religiosity
customer satisfaction
perceived service quality
loyalty
* Total Citation Counts Rankings
Rankings
1,129,445
Malaysia
9,772
22
Ranking Based On Selection: 8
Zakari Bukari
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
293
268
0.915
Political Marketing
Green Marketing
Corporate Reputation
Corporate Strategy
Strategic Marketing Planning
* Total Citation Counts Rankings
Rankings
1,869,699
Malaysia
19,103
37
Ranking Based On Selection: 9
Rotimi Cephas Oluwaseyitan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
33
0.767
* Total Citation Counts Rankings
Rankings
2,060,915
Malaysia
20,881
44
Ranking Based On Selection: 10
Medjedel Elkhansa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20
20
1.000