The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,724
702
0.407
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Consumer Behaviour
Applied Artificial Intelligence
Data Analysis
SEM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,251
1,249
0.998
* Total Citation Counts Rankings
Ranking Based On Selection :3
Digital Marketing
Tourism Industry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,075
1,074
0.999
* Total Citation Counts Rankings
Ranking Based On Selection :4
Digital Marketing
E commerce
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,005
1,003
0.998
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
service quality
customization and standardization of service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
794
695
0.875
* Total Citation Counts Rankings
Ranking Based On Selection :6
Technology Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
416
315
0.757
* Total Citation Counts Rankings
Ranking Based On Selection :7
religiosity
customer satisfaction
perceived service quality
loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
332
318
0.958
* Total Citation Counts Rankings
Ranking Based On Selection :8
Political Marketing
Green Marketing
Corporate Reputation
Corporate Strategy
Strategic Marketing Planning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
293
268
0.915
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
33
0.767
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20
20
1.000
Norizan Mat saad
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,724
702
0.407
Md Uzir Hossain Uzir
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,251
1,249
0.998
Marketing
Consumer Behaviour
Applied Artificial Intelligence
Data Analysis
SEM
Ashikul Hoque
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,075
1,074
0.999
Farzana Afrin Shikha
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,005
1,003
0.998
Leila Kasiri
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
794
695
0.875
marketing
service quality
customization and standardization of service
Abu Bakar Sade
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
416
315
0.757
Ahmad Saif Abu-Alhaija
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
332
318
0.958
religiosity
customer satisfaction
perceived service quality
loyalty
Zakari Bukari
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
293
268
0.915
Political Marketing
Green Marketing
Corporate Reputation
Corporate Strategy
Strategic Marketing Planning
Rotimi Cephas Oluwaseyitan
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
33
0.767
Medjedel Elkhansa
Putra Business School
Selangor, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20
20
1.000