Citation Rankings
Highly Cited Researchers
Red de Universidades Anáhuac Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
B2B marketing
branding
diffusion of innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
584
547
0.937
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Technology adoption
Connected consumer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
365
327
0.896
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Social Media
Advertising
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
240
224
0.933
* Total Citation Counts Rankings
Ranking Based On Selection :4
Entrepreneurship
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
214
145
0.678
* Total Citation Counts Rankings
Ranking Based On Selection :5
Privacy
personalisation
e-commerce
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
33
0.458
* Total Citation Counts Rankings
Ranking Based On Selection :6
Turismo
Hotelería
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
41
0.872
* Total Citation Counts Rankings
Ranking Based On Selection :7
mercadotecnia
cultura
evaluación
políticas públicas
industrias culturales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32
32
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Customer life time value under uncertainty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
10
0.323
* Total Citation Counts Rankings
Ranking Based On Selection :9
medicina
marketing
administracion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
12
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
entrepreneurship
qualitative research and political marketing.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
18
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total Citation Counts Rankings
Ranking Based On Selection :12
publicidad
comunicación organizacional
estudios culturales
mercadotecnia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
* Total Citation Counts Rankings
Rankings
852,425
8,001
22
Ranking Based On Selection: 1
Dorian Florea
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
584
547
0.937
B2B marketing
branding
diffusion of innovation
* Total Citation Counts Rankings
Rankings
1,026,988
9,784
30
Ranking Based On Selection: 2
Pável Reyes-Mercado
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
365
327
0.896
Marketing
Technology adoption
Connected consumer
* Total Citation Counts Rankings
Rankings
1,195,714
11,693
47
Ranking Based On Selection: 3
Karla Barajas-Portas
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
240
224
0.933
Marketing
Social Media
Advertising
Branding
* Total Citation Counts Rankings
Rankings
1,244,011
12,285
51
Ranking Based On Selection: 4
Ananya Rajagopal
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
214
145
0.678
* Total Citation Counts Rankings
Rankings
1,687,009
20,789
105
Ranking Based On Selection: 5
Dora Carmen Galvez Cruz
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
33
0.458
Privacy
personalisation
e-commerce
digital marketing
* Total Citation Counts Rankings
Rankings
1,827,578
24,259
125
Ranking Based On Selection: 6
Pablo Manzano
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
41
0.872
* Total Citation Counts Rankings
Rankings
1,935,289
27,230
145
Ranking Based On Selection: 7
Guillermo Alfredo Zamacona-Aboumrad
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32
32
1.000
mercadotecnia
cultura
evaluación
políticas públicas
industrias culturales
* Total Citation Counts Rankings
Rankings
1,951,171
27,677
147
Ranking Based On Selection: 8
Mauricio Ortigosa
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
10
0.323
Customer life time value under uncertainty
* Total Citation Counts Rankings
Rankings
2,006,387
29,213
165
Ranking Based On Selection: 9
Oscar Alejandro Ruvalcaba Rojas
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
12
0.480
* Total Citation Counts Rankings
Rankings
2,072,624
31,086
184
Ranking Based On Selection: 10
Lc Revilla
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
18
1.000
Marketing
entrepreneurship
qualitative research and political marketing.
* Total Citation Counts Rankings
Rankings
2,175,153
34,174
218
Ranking Based On Selection: 11
Julieta Mercado-González
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total Citation Counts Rankings
Rankings
2,396,788
42,409
285
Ranking Based On Selection: 12
Raúl Santos Morales
Red de Universidades Anáhuac
Huixquilucan, Mexico
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
publicidad
comunicación organizacional
estudios culturales
mercadotecnia