Citation Rankings
Highly Cited Researchers

Rzeszow University of Technology Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
Poland
Kateryna Lysenko-Ryba
CRM
Consumer Economics
Marketing
Reverse Logistics
Mars Colonization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
277
206
0.744
* Total Citation Counts Rankings
Ranking Based On Selection :2
Poland
Beata Zatwarnicka-Madura
marketing
female consumers
marketing communication
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
227
185
0.815
* Total Citation Counts Rankings
Ranking Based On Selection :3
Poland
Iwona Oleniuch
marketing
food promotion
consumer attitudes towards food
tourism marketing
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
27
0.643
* Total Citation Counts Rankings
Rankings
1,136,942
Poland
13,197
12
Ranking Based On Selection: 1
Kateryna Lysenko-Ryba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
277
206
0.744
CRM
Consumer Economics
Marketing
Reverse Logistics
Mars Colonization
* Total Citation Counts Rankings
Rankings
1,219,306
Poland
14,834
138
Ranking Based On Selection: 2
Beata Zatwarnicka-Madura
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
227
185
0.815
marketing
female consumers
marketing communication
consumer behaviour
* Total Citation Counts Rankings
Rankings
1,863,471
Poland
24,682
262
Ranking Based On Selection: 3
Iwona Oleniuch
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
27
0.643
marketing
food promotion
consumer attitudes towards food
tourism marketing
consumer behavior