The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Consumer Behavior
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,167
471
0.217
* Total Citation Counts Rankings
Ranking Based On Selection :2
Consumer Behavior
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
281
163
0.580
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
63
0.759
* Total Citation Counts Rankings
Ranking Based On Selection :4
Motorsports Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
13
0.167
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketplace Diversity
Multicultural Marketing/Advertising
Consumer Behavior
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
63
0.875
* Total Citation Counts Rankings
Ranking Based On Selection :6
consumer behavior
global and local brand competition
consumer neuroscience
consumer psychology
sensory marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Alican Kavas
Winston Salem State University
Winston-Salem, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,167
471
0.217
Marketing
Consumer Behavior
International Marketing
Nisreen Bahnan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
281
163
0.580
Consumer Behavior
Services Marketing
Monica Dee Guillory
Winston Salem State University
Winston-Salem, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
63
0.759
Clay Harshaw
Winston Salem State University
Winston-Salem, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
13
0.167
Jp James
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
63
0.875
Marketplace Diversity
Multicultural Marketing/Advertising
Consumer Behavior
Social Media
Sasawan Heingraj
Winston Salem State University
Winston-Salem, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
consumer behavior
global and local brand competition
consumer neuroscience
consumer psychology
sensory marketing