Citation Rankings
Highly Cited Researchers
Sorbonne Université Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Branding
Values
Past
Meaning
Art
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,282
1,199
0.525
* Total Citation Counts Rankings
Ranking Based On Selection :2
Metaverse
AR
Social Networks
Advertising
Web Analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,301
785
0.603
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing durable
Marketing Social
Marketing du Tourisme
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
789
455
0.577
* Total Citation Counts Rankings
Ranking Based On Selection :4
brand management
brand equity
internal branding
intellectual capital
marketing organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
252
218
0.865
* Total Citation Counts Rankings
Ranking Based On Selection :5
Consumer behavior
quantitative and qualitative methodes
digital
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
232
160
0.690
* Total Citation Counts Rankings
Ranking Based On Selection :6
Sustainability
Tourism
Marketing
Perception
Renewable Energy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
163
162
0.994
* Total Citation Counts Rankings
Ranking Based On Selection :7
marketing
musique
comportement du consommateur
modèle de persuasion
route de persuasion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
162
81
0.500
* Total Citation Counts Rankings
Ranking Based On Selection :8
digital marketing
tourism destination
social media
influencers
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90
89
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
marketing digital
mobilité
usage
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
16
0.516
* Total Citation Counts Rankings
Ranking Based On Selection :10
Ephemeral Retailing
Retail
Marketing
Retail Atmospheres
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
digital marketing
CRM
data marketing
omni-channel communication & retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
6
0.750
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing du luxe
Dimension culturelle des marques de luxe
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Rankings
399,105
12,577
51
Ranking Based On Selection: 1
Géraldine Michel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,282
1,199
0.525
* Total Citation Counts Rankings
Rankings
583,592
17,915
81
Ranking Based On Selection: 2
Maria mercanti-guérin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,301
785
0.603
Metaverse
AR
Social Networks
Advertising
Web Analytics
* Total Citation Counts Rankings
Rankings
762,957
22,442
102
Ranking Based On Selection: 3
Leroux Erick
Université Sorbonne Paris Nord
Villetaneuse, France
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
789
455
0.577
Marketing durable
Marketing Social
Marketing du Tourisme
* Total Citation Counts Rankings
Rankings
1,191,932
32,529
177
Ranking Based On Selection: 4
Fabienne Berger-Remy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
252
218
0.865
brand management
brand equity
internal branding
intellectual capital
marketing organization
* Total Citation Counts Rankings
Rankings
1,226,782
33,206
183
Ranking Based On Selection: 5
Amélie Clauzel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
232
160
0.690
Consumer behavior
quantitative and qualitative methodes
digital
sustainability
* Total Citation Counts Rankings
Rankings
1,374,127
35,932
198
Ranking Based On Selection: 6
Fahimeh Hateftabar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
163
162
0.994
Sustainability
Tourism
Marketing
Perception
Renewable Energy
* Total Citation Counts Rankings
Rankings
1,378,403
35,991
176
Ranking Based On Selection: 7
Samuel Mayol|Mayol S, S Mayol
Université Sorbonne Paris Nord
Villetaneuse, France
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
162
81
0.500
marketing
musique
comportement du consommateur
modèle de persuasion
route de persuasion
* Total Citation Counts Rankings
Rankings
1,616,644
40,168
232
Ranking Based On Selection: 8
Mohammad Sadegh Gholamhosseinzadeh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90
89
0.989
digital marketing
tourism destination
social media
influencers
* Total Citation Counts Rankings
Rankings
1,963,222
46,049
284
Ranking Based On Selection: 9
Mathieu Salvadore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
16
0.516
Marketing
marketing digital
mobilité
usage
* Total Citation Counts Rankings
Rankings
2,010,852
46,889
293
Ranking Based On Selection: 10
Ghalia Boustani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
25
25
1.000
Ephemeral Retailing
Retail
Marketing
Retail Atmospheres
* Total Citation Counts Rankings
Rankings
2,230,905
50,351
341
Ranking Based On Selection: 11
Grégoire Bothorel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
6
0.750
digital marketing
CRM
data marketing
omni-channel communication & retailing
* Total Citation Counts Rankings
Rankings
2,292,551
51,083
354
Ranking Based On Selection: 12
Sandra Krim
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Marketing du luxe
Dimension culturelle des marques de luxe