Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
United States
Leonard Berry
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
* Total Citation Counts Rankings
Ranking Based On Selection: 2
United States
Venkatesh Shankar
marketing
strategy
retailing
innovation
artificial intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,261
12,916
0.413
* Total Citation Counts Rankings
Ranking Based On Selection: 3
United States
Rajan Varadarajan
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,546
8,194
0.268
* Total Citation Counts Rankings
Ranking Based On Selection: 4
United States
Manjit S Yadav
Digital Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,640
3,271
0.379
* Total Citation Counts Rankings
Ranking Based On Selection: 5
United States
Oral Capps
Consumer Economics
Applied Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,162
1,554
0.217
* Total Citation Counts Rankings
Ranking Based On Selection: 6
United States
William Pride
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,040
1,411
0.234
* Total Citation Counts Rankings
Ranking Based On Selection: 7
United States
Alina Sorescu
Marketing Strategy
Innovation
Branding
Valuation of Marketing Assets
Event Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,724
3,481
0.608
* Total Citation Counts Rankings
Ranking Based On Selection: 8
United States
Katherine Taken Smith
Digital marketing
Voice search
Business ethics
Sustainable marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,199
3,376
0.649
* Total Citation Counts Rankings
Ranking Based On Selection: 9
United States
Ruiliang Yan
Analytical - Empirical Models
E-commerce
IS-SCM interface
IS-MKT interface
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,389
1,904
0.562
* Total Citation Counts Rankings
Ranking Based On Selection: 10
United States
Janet Turner Parish
relationship marketing
service quality
frontline employees
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,316
1,220
0.368
* Total Citation Counts Rankings
Ranking Based On Selection: 11
United States
Yasemin Ocal Atinc
Marketing
Consumer Behavior
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,137
2,910
0.928
* Total Citation Counts Rankings
Ranking Based On Selection: 12
United States
Michael Ketzenberg
Consumer Returns
Business Analytics
Retail Operations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,835
1,393
0.491
* Total Citation Counts Rankings
Ranking Based On Selection: 13
United States
Alma Mintu Wimsatt
Professor of Marketing & William Mayo Professor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,661
779
0.293
* Total Citation Counts Rankings
Ranking Based On Selection: 14
United States
Robert Allen King
Marketing Strategy
EWOM
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,100
1,441
0.686
* Total Citation Counts Rankings
Ranking Based On Selection: 15
United States
Yinghong Susan Wei
Marketing Strategy
Innovation Management
New Product Development
Entrerpreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,705
871
0.511
* Total Citation Counts Rankings
Ranking Based On Selection: 16
United States
Hyun Woo Lee ̝´Í˜„Ìš°|이 현우
Emotion
Fan Behavior
Sport Management
Sport Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
1,308
0.917
* Total Citation Counts Rankings
Ranking Based On Selection: 17
United States
Yan Liu
Quantitative Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,152
1,012
0.878
* Total Citation Counts Rankings
Ranking Based On Selection: 18
United States
Ruby A Daniels
Marketing
research
quantitative reasoning
communication
healthcare
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,119
446
0.399
* Total Citation Counts Rankings
Ranking Based On Selection: 19
United States
Abu Nm Waheeduzzaman
International Competitiveness
Emerging Markets
Consumption Convergence
Globalization
Demarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
637
190
0.298
* Total Citation Counts Rankings
Ranking Based On Selection: 20
United States
Cassia Bomer Galvao
ports
shipping
marketing
policy
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
377
302
0.801
* Total Citation Counts Rankings
Ranking Based On Selection: 21
United States
Scott Sewell
marketing
social media
management theory
consumer behavior
ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
372
277
0.745
* Total Citation Counts Rankings
Ranking Based On Selection: 22
United States
Jun-Phil Uhm
Sport Marketing
Sport Media
Sport Communication
Technologies in Sport
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
348
341
0.980
* Total Citation Counts Rankings
Ranking Based On Selection: 23
United States
Oliver Cruz-Milan
Marketing
Consumer Behavior
Tourism
Services
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
300
253
0.843
* Total Citation Counts Rankings
Ranking Based On Selection: 24
United States
Jennifer F Taylor
marketing
prolonged consumption
privacy
governance mechanisms
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
252
177
0.702
* Total Citation Counts Rankings
Ranking Based On Selection: 25
United States
Robert D Evans, Jr
Strategy
Neuromarketing
Marketing-Finance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
202
149
0.738
* Total Citation Counts Rankings
Rankings
378
United States
162
1
Ranking Based On Selection: 1
Leonard Berry
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total Citation Counts Rankings
Rankings
21,033
United States
9,757
53
Ranking Based On Selection: 2
Venkatesh Shankar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,261
12,916
0.413
marketing
strategy
retailing
innovation
artificial intelligence
* Total Citation Counts Rankings
Rankings
21,739
United States
10,048
55
Ranking Based On Selection: 3
Rajan Varadarajan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,546
8,194
0.268
Marketing
Marketing Strategy
Innovation
Sustainability
International Marketing
* Total Citation Counts Rankings
Rankings
116,276
United States
45,495
382
Ranking Based On Selection: 4
Manjit S Yadav
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,640
3,271
0.379
* Total Citation Counts Rankings
Rankings
142,840
United States
54,194
470
Ranking Based On Selection: 5
Oral Capps
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,162
1,554
0.217
* Total Citation Counts Rankings
Rankings
170,247
United States
62,911
583
Ranking Based On Selection: 6
William Pride
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,040
1,411
0.234
* Total Citation Counts Rankings
Rankings
179,610
United States
65,759
618
Ranking Based On Selection: 7
Alina Sorescu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,724
3,481
0.608
Marketing Strategy
Innovation
Branding
Valuation of Marketing Assets
Event Studies
* Total Citation Counts Rankings
Rankings
197,221
United States
71,109
6
Ranking Based On Selection: 8
Katherine Taken Smith
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,199
3,376
0.649
Digital marketing
Voice search
Business ethics
Sustainable marketing
* Total Citation Counts Rankings
Rankings
291,436
United States
98,715
16
Ranking Based On Selection: 9
Ruiliang Yan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,389
1,904
0.562
Analytical - Empirical Models
E-commerce
IS-SCM interface
IS-MKT interface
* Total Citation Counts Rankings
Rankings
296,932
United States
100,296
1,000
Ranking Based On Selection: 10
Janet Turner Parish
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,316
1,220
0.368
relationship marketing
service quality
frontline employees
* Total Citation Counts Rankings
Rankings
311,019
United States
104,335
18
Ranking Based On Selection: 11
Yasemin Ocal Atinc
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,137
2,910
0.928
Marketing
Consumer Behavior
Research Methods
* Total Citation Counts Rankings
Rankings
337,959
United States
111,884
1,105
Ranking Based On Selection: 12
Michael Ketzenberg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,835
1,393
0.491
Consumer Returns
Business Analytics
Retail Operations
* Total Citation Counts Rankings
Rankings
355,637
United States
116,768
20
Ranking Based On Selection: 13
Alma Mintu Wimsatt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,661
779
0.293
Professor of Marketing & William Mayo Professor
* Total Citation Counts Rankings
Rankings
425,392
United States
135,930
5
Ranking Based On Selection: 14
Robert Allen King
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,100
1,441
0.686
* Total Citation Counts Rankings
Rankings
492,317
United States
153,835
14
Ranking Based On Selection: 15
Yinghong Susan Wei
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,705
871
0.511
Marketing Strategy
Innovation Management
New Product Development
Entrerpreneurship
* Total Citation Counts Rankings
Rankings
552,616
United States
169,750
1,592
Ranking Based On Selection: 16
Hyun Woo Lee ̝´Í˜„Ìš°|이 현우
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
1,308
0.917
Emotion
Fan Behavior
Sport Management
Sport Marketing
* Total Citation Counts Rankings
Rankings
627,484
United States
189,109
1,742
Ranking Based On Selection: 17
Yan Liu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,152
1,012
0.878
* Total Citation Counts Rankings
Rankings
638,199
United States
191,802
15
Ranking Based On Selection: 18
Ruby A Daniels
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,119
446
0.399
Marketing
research
quantitative reasoning
communication
healthcare
* Total Citation Counts Rankings
Rankings
836,416
United States
238,128
67
Ranking Based On Selection: 19
Abu Nm Waheeduzzaman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
637
190
0.298
International Competitiveness
Emerging Markets
Consumption Convergence
Globalization
Demarketing
* Total Citation Counts Rankings
Rankings
1,032,244
United States
273,545
49
Ranking Based On Selection: 20
Cassia Bomer Galvao
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
377
302
0.801
* Total Citation Counts Rankings
Rankings
1,037,583
United States
274,397
63
Ranking Based On Selection: 21
Scott Sewell
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
372
277
0.745
marketing
social media
management theory
consumer behavior
ethics
* Total Citation Counts Rankings
Rankings
1,063,751
United States
278,395
2,241
Ranking Based On Selection: 22
Jun-Phil Uhm
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
348
341
0.980
Sport Marketing
Sport Media
Sport Communication
Technologies in Sport
* Total Citation Counts Rankings
Rankings
1,124,290
United States
287,291
100
Ranking Based On Selection: 23
Oliver Cruz-Milan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
300
253
0.843
Marketing
Consumer Behavior
Tourism
Services
Branding
* Total Citation Counts Rankings
Rankings
1,197,632
United States
297,600
109
Ranking Based On Selection: 24
Jennifer F Taylor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
252
177
0.702
marketing
prolonged consumption
privacy
governance mechanisms
* Total Citation Counts Rankings
Rankings
1,291,249
United States
310,450
38
Ranking Based On Selection: 25
Robert D Evans, Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
202
149
0.738
Strategy
Neuromarketing
Marketing-Finance
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