Citation Rankings
Highly Cited Researchers
Texas Tech University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Competition
Strategy
Macromarketing
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,508
24,068
0.263
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing Theory
Customer Relationship Management
Relationship Marketing
Loyalty Programs
International Marketing & Sourcing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,526
2,760
0.220
* Total Citation Counts Rankings
Ranking Based On Selection :3
Strategy
sales management
ethics
teams
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,143
2,651
0.371
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
statistics
measurement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,133
1,535
0.215
* Total Citation Counts Rankings
Ranking Based On Selection :5
Consumer Behavior
Digital Marketing
Branding
SoTL
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,888
2,341
0.398
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing Strategy
Marketing Theory and Concepts
Marketing Capabilities
Marketing Pedagogy
Organizational Knowledge
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,187
2,683
0.517
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Nonprofit
Brand
Volunteer
Competences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,877
2,176
0.561
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing strategy
International Marketing
Marketing Relationships
Marketing Effectiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,745
1,010
0.270
* Total Citation Counts Rankings
Ranking Based On Selection :9
B2B/B2G Relationships
Innovation
Strategic Firm Orientations
Strategic Brand Identity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,393
1,614
0.674
* Total Citation Counts Rankings
Ranking Based On Selection :10
Online Retailing
Digital Marketing
Consumer Trust
Data Privacy and Security
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,951
1,710
0.876
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Consumer Behavior
Consumer Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,824
1,558
0.854
* Total Citation Counts Rankings
Ranking Based On Selection :12
marketing
psychophysiology
neuroscience
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
900
451
0.501
* Total Citation Counts Rankings
Ranking Based On Selection :13
Digital Marketing
Consumer Behavior
Stigma
SoTL
Public Policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
56
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing Strategy
Marketing Theory
Macromarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :15
Personal Selling
Sales Force Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :16
Consumer behavior
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total Citation Counts Rankings
Rankings
3,687
1,746
4
Ranking Based On Selection: 1
Shelby D Hunt
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,508
24,068
0.263
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total Citation Counts Rankings
Rankings
75,382
31,156
35
Ranking Based On Selection: 2
Atul Parvatiyar
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,526
2,760
0.220
Marketing Theory
Customer Relationship Management
Relationship Marketing
Loyalty Programs
International Marketing & Sourcing
* Total Citation Counts Rankings
Rankings
143,268
54,331
70
Ranking Based On Selection: 3
Dennis B Arnett
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,143
2,651
0.371
Strategy
sales management
ethics
teams
* Total Citation Counts Rankings
Rankings
143,483
54,400
71
Ranking Based On Selection: 4
Roy Howell
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,133
1,535
0.215
* Total Citation Counts Rankings
Rankings
174,599
64,286
92
Ranking Based On Selection: 5
Debbie Laverie
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,888
2,341
0.398
Consumer Behavior
Digital Marketing
Branding
SoTL
* Total Citation Counts Rankings
Rankings
197,652
71,256
107
Ranking Based On Selection: 6
Sreedhar Madhavaram
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,187
2,683
0.517
Marketing Strategy
Marketing Theory and Concepts
Marketing Capabilities
Marketing Pedagogy
Organizational Knowledge
* Total Citation Counts Rankings
Rankings
259,492
89,508
152
Ranking Based On Selection: 7
Robert E Mcdonald
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,877
2,176
0.561
Marketing
Nonprofit
Brand
Volunteer
Competences
* Total Citation Counts Rankings
Rankings
267,425
91,770
157
Ranking Based On Selection: 8
Dale Duhan
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,745
1,010
0.270
Marketing strategy
International Marketing
Marketing Relationships
Marketing Effectiveness
* Total Citation Counts Rankings
Rankings
386,017
125,156
228
Ranking Based On Selection: 9
Babu Lourduraj John Mariadoss
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,393
1,614
0.674
B2B/B2G Relationships
Innovation
Strategic Firm Orientations
Strategic Brand Identity
* Total Citation Counts Rankings
Rankings
448,492
142,182
279
Ranking Based On Selection: 10
Tunmin Catherine Jai
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,951
1,710
0.876
Online Retailing
Digital Marketing
Consumer Trust
Data Privacy and Security
* Total Citation Counts Rankings
Rankings
470,018
147,984
290
Ranking Based On Selection: 11
Deidre Popovich
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,824
1,558
0.854
Marketing
Consumer Behavior
Consumer Psychology
* Total Citation Counts Rankings
Rankings
716,469
211,038
448
Ranking Based On Selection: 12
Shannon Rinaldo
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
900
451
0.501
marketing
psychophysiology
neuroscience
consumer behavior
* Total Citation Counts Rankings
Rankings
1,793,778
378,574
602
Ranking Based On Selection: 13
Corky Mitchell
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
56
1.000
Digital Marketing
Consumer Behavior
Stigma
SoTL
Public Policy
* Total Citation Counts Rankings
Rankings
1,881,871
390,368
652
Ranking Based On Selection: 14
Hunter N Hatfield
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
Marketing Strategy
Marketing Theory
Macromarketing
* Total Citation Counts Rankings
Rankings
1,882,969
390,551
653
Ranking Based On Selection: 15
Phillip Wiseman
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
42
1.000
Personal Selling
Sales Force Management
* Total Citation Counts Rankings
Rankings
2,181,978
427,401
836
Ranking Based On Selection: 16
Asma Azad Akhi
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
11
1.000
* Total Citation Counts Rankings
Rankings
2,209,058
430,323
856
Ranking Based On Selection: 17
Mahshid Janmohammadi
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total Citation Counts Rankings
Rankings
2,366,944
445,557
937
Ranking Based On Selection: 18
Faraz Ilbeigi
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000