Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Innovación Marketing Branding Comunicación Publicidad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
621
509
0.820
* Total Citation Counts Rankings
Ranking Based On Selection :2
administración
comercio exterior
social media marketing
comercio electrónico
ventas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
117
107
0.915
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Comunicación.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
105
88
0.838
* Total Citation Counts Rankings
Ranking Based On Selection :4
posicionamiento
marketing digital
comportamiento del consumidor
marca
brand equity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67
62
0.925
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Edgar Salas Luzuriaga
Universidad Ecotec
Guayaquil, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
621
509
0.820
Innovación Marketing Branding Comunicación Publicidad
Ricardo Rafael Coello Yagual
Universidad Ecotec
Guayaquil, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
117
107
0.915
administración
comercio exterior
social media marketing
comercio electrónico
ventas
Irene Palacios Bauz
Universidad Ecotec
Guayaquil, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
105
88
0.838
Lorraine Tonika Chedraui Aguirre
Universidad Ecotec
Guayaquil, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67
62
0.925
posicionamiento
marketing digital
comportamiento del consumidor
marca
brand equity
Stefanie Alexandra Flores Gonzalez
Universidad Ecotec
Guayaquil, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000