Citation Rankings
Highly Cited Researchers
Universidad de Málaga Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
MARKETING Y VENTAS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
734
494
0.673
* Total Citation Counts Rankings
Ranking Based On Selection :2
Identificación y evaluación de mercados
comportamiento de los turistas
percepciones de los consumidores
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
641
552
0.861
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
620
371
0.598
* Total Citation Counts Rankings
Ranking Based On Selection :4
Publicidad
marketing
medios
redes sociales
moda
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
537
448
0.834
* Total Citation Counts Rankings
Ranking Based On Selection :5
Comunicación Política
Polarización política
Twitter
Redes Sociales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
518
436
0.842
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing turístico
Branding
Marketing de ciudades
Cruceros y Gastronomía
Comportamiento del Consumidor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
436
376
0.862
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
288
277
0.962
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Cine
Empresa familiar
Turismo
Educación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
225
157
0.698
* Total Citation Counts Rankings
Ranking Based On Selection :9
Accesibilidad digital
publicidad
social media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
160
160
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing Turístico
WOM
Dark Tourism
Emotional Inteligence
Educational Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
145
110
0.759
* Total Citation Counts Rankings
Ranking Based On Selection :11
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
36
0.404
* Total Citation Counts Rankings
Ranking Based On Selection :12
marketing
turismo
marketing digital
toma de decisiones
esports
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total Citation Counts Rankings
Rankings
788,818
24,993
53
Ranking Based On Selection: 1
Guillermo Bermudez-Gonzalez
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
734
494
0.673
* Total Citation Counts Rankings
Rankings
834,892
26,473
94
Ranking Based On Selection: 2
Pilar Alarcón
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
641
552
0.861
Identificación y evaluación de mercados
comportamiento de los turistas
percepciones de los consumidores
* Total Citation Counts Rankings
Rankings
846,053
26,828
101
Ranking Based On Selection: 3
María José Quero Gervilla
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
620
371
0.598
* Total Citation Counts Rankings
Rankings
891,777
28,257
138
Ranking Based On Selection: 4
Carmen Cristófol-Rodríguez
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
537
448
0.834
Publicidad
marketing
medios
redes sociales
moda
* Total Citation Counts Rankings
Rankings
903,374
28,655
154
Ranking Based On Selection: 5
Javier Bustos Díaz
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
518
436
0.842
Comunicación Política
Polarización política
Twitter
Redes Sociales
* Total Citation Counts Rankings
Rankings
972,150
31,457
218
Ranking Based On Selection: 6
Elena Cruz Ruiz
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
436
376
0.862
Marketing turístico
Branding
Marketing de ciudades
Cruceros y Gastronomía
Comportamiento del Consumidor
* Total Citation Counts Rankings
Rankings
1,137,692
38,035
372
Ranking Based On Selection: 7
MaríaMercedes RojasDeGracia
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
288
277
0.962
* Total Citation Counts Rankings
Rankings
1,241,143
41,837
453
Ranking Based On Selection: 8
José Roberto Vila Oblitas
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
225
157
0.698
Marketing
Cine
Empresa familiar
Turismo
Educación
* Total Citation Counts Rankings
Rankings
1,383,514
46,477
571
Ranking Based On Selection: 9
Elena Fernández Díaz
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
160
160
1.000
Accesibilidad digital
publicidad
social media
* Total Citation Counts Rankings
Rankings
1,426,932
47,808
615
Ranking Based On Selection: 10
María Jesús Carrasco-Santos
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
145
110
0.759
Marketing Turístico
WOM
Dark Tourism
Emotional Inteligence
Educational Innovation
* Total Citation Counts Rankings
Rankings
1,626,113
53,195
742
Ranking Based On Selection: 11
Julia Martin
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
36
0.404
* Total Citation Counts Rankings
Rankings
2,262,148
65,544
1,033
Ranking Based On Selection: 12
Plácido Sierra Herrezuelo
Universidad de Málaga
Málaga, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
marketing
turismo
marketing digital
toma de decisiones
esports