Citation Rankings
Highly Cited Researchers
Universidad de Sevilla Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Digital Economy
Technology Adoption
Sharing Economy
Mobile Marketing
Cloud Business Organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,697
4,402
0.937
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,532
1,385
0.306
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing de Relaciones
Customer Equity Management
Marketing de Servicios
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,393
1,626
0.370
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer behavior
Franchising
Pricing
ICTs
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,232
2,413
0.570
* Total Citation Counts Rankings
Ranking Based On Selection :5
Big Data
eWOM
análisis de contenido
análisis de redes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,625
1,564
0.431
* Total Citation Counts Rankings
Ranking Based On Selection :6
International Marketing
Export Performance
SEM
PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,553
1,876
0.528
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Consumer Behavior
Segmentation
Technology
Sustainable Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,240
2,345
0.724
* Total Citation Counts Rankings
Ranking Based On Selection :8
Centros de fitness
industria del fitness
marketing
gestión
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,896
2,378
0.821
* Total Citation Counts Rankings
Ranking Based On Selection :9
digital marketing
branding
consumer behaviour
ICT
social media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,721
1,503
0.552
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
turismo
SMM
deporte
método del caso
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,354
1,544
0.656
* Total Citation Counts Rankings
Ranking Based On Selection :11
Co-creación de valo
ética y responsabilidad corporativa
marketing en general
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,982
1,557
0.786
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing Comportamiento del consumidor
Aceptación Tecnológica
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,935
1,407
0.727
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing and Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,871
1,137
0.608
* Total Citation Counts Rankings
Ranking Based On Selection :14
organización de empresas
marketing
gestión del conocimiento
innovación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,161
903
0.778
* Total Citation Counts Rankings
Ranking Based On Selection :15
Comunicación
publicidad
marketing
creatividad publicitaria
branded content
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,077
652
0.605
* Total Citation Counts Rankings
Ranking Based On Selection :16
Brand Management
Planificación Estratégica
Estructura de la Publicidad
Cultura Popular
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,014
636
0.627
* Total Citation Counts Rankings
Ranking Based On Selection :17
Market Orientation
Quality Management
Big Data
CEO Succession
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
639
379
0.593
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing
Internacionalización
Marketing analítico
Marketing Digital
Comportamiento del consumidor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
108
108
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :19
Neuromanagement y Neuromarketing aplicado
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
87
86
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
Tourism
New Technologies adoption
Anthropology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :21
Physical Activity
Fitness
Sport Management
Sport Marketing
Virtual Fitness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
8
0.333
* Total Citation Counts Rankings
Ranking Based On Selection :22
marketing
lealtad consumidor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22
1
0.045
* Total Citation Counts Rankings
Rankings
211,914
6,006
223
Ranking Based On Selection: 1
Pedro R. Palos-Sanchez
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,697
4,402
0.937
Digital Economy
Technology Adoption
Sharing Economy
Mobile Marketing
Cloud Business Organization
* Total Citation Counts Rankings
Rankings
219,159
6,236
238
Ranking Based On Selection: 2
Martin Armario, E
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,532
1,385
0.306
* Total Citation Counts Rankings
Rankings
225,559
6,450
249
Ranking Based On Selection: 3
David Martin Ruiz
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,393
1,626
0.370
Marketing de Relaciones
Customer Equity Management
Marketing de Servicios
* Total Citation Counts Rankings
Rankings
233,441
6,731
261
Ranking Based On Selection: 4
Francisco Javier Rondan-Cataluña
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,232
2,413
0.570
Consumer behavior
Franchising
Pricing
ICTs
* Total Citation Counts Rankings
Rankings
268,236
7,918
323
Ranking Based On Selection: 5
Mr Martínez-Torres
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,625
1,564
0.431
Big Data
eWOM
análisis de contenido
análisis de redes
* Total Citation Counts Rankings
Rankings
272,938
8,057
335
Ranking Based On Selection: 6
Antonio Navarro García
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,553
1,876
0.528
International Marketing
Export Performance
SEM
PLS
* Total Citation Counts Rankings
Rankings
295,293
8,812
369
Ranking Based On Selection: 7
Jorge Arenas Gaitán|Jorge Arenas-Gaitán, Jorge Arenas-Gaitan
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,240
2,345
0.724
Marketing
Consumer Behavior
Segmentation
Technology
Sustainable Consumption
* Total Citation Counts Rankings
Rankings
324,062
9,799
426
Ranking Based On Selection: 8
Jerónimo García-Fernández
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,896
2,378
0.821
Centros de fitness
industria del fitness
marketing
gestión
* Total Citation Counts Rankings
Rankings
340,926
10,362
451
Ranking Based On Selection: 9
Ángel F. Villarejo-Ramos
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,721
1,503
0.552
digital marketing
branding
consumer behaviour
ICT
social media
* Total Citation Counts Rankings
Rankings
381,731
11,727
525
Ranking Based On Selection: 10
Mario Castellanos-Verdugo
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,354
1,544
0.656
marketing
turismo
SMM
deporte
método del caso
* Total Citation Counts Rankings
Rankings
433,390
13,524
635
Ranking Based On Selection: 11
Revilla-Camacho, María-Ángeles|María Ángeles Revilla-Camacho Camacho
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,982
1,557
0.786
Co-creación de valo
ética y responsabilidad corporativa
marketing en general
* Total Citation Counts Rankings
Rankings
440,790
13,778
649
Ranking Based On Selection: 12
Félix Velicia-Martín
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,935
1,407
0.727
Marketing Comportamiento del consumidor
Aceptación Tecnológica
* Total Citation Counts Rankings
Rankings
451,705
14,141
681
Ranking Based On Selection: 13
Luis Miguel López-Bonilla
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,871
1,137
0.608
* Total Citation Counts Rankings
Rankings
612,712
19,444
1,027
Ranking Based On Selection: 14
Jaime Ortega-Gutierrez
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,161
903
0.778
organización de empresas
marketing
gestión del conocimiento
innovación
* Total Citation Counts Rankings
Rankings
639,723
20,322
1,078
Ranking Based On Selection: 15
Marina Ramos-Serrano
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,077
652
0.605
Comunicación
publicidad
marketing
creatividad publicitaria
branded content
* Total Citation Counts Rankings
Rankings
661,341
21,076
1,121
Ranking Based On Selection: 16
Jorge David Fernández Gómez
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,014
636
0.627
Brand Management
Planificación Estratégica
Estructura de la Publicidad
Cultura Popular
* Total Citation Counts Rankings
Rankings
823,431
26,212
1,429
Ranking Based On Selection: 17
Lourdes Cauzo Bottala
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
639
379
0.593
Market Orientation
Quality Management
Big Data
CEO Succession
* Total Citation Counts Rankings
Rankings
1,527,660
50,945
2,429
Ranking Based On Selection: 18
Pablo Ledesma Chaves
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
108
108
1.000
Marketing
Internacionalización
Marketing analítico
Marketing Digital
Comportamiento del consumidor
* Total Citation Counts Rankings
Rankings
1,613,203
53,165
2,533
Ranking Based On Selection: 19
Antonio González-Morales
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
87
86
0.989
Neuromanagement y Neuromarketing aplicado
* Total Citation Counts Rankings
Rankings
1,942,853
60,081
2,908
Ranking Based On Selection: 20
Belén Maldonado Lopez
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
Marketing
Tourism
New Technologies adoption
Anthropology
* Total Citation Counts Rankings
Rankings
2,017,052
61,333
2,954
Ranking Based On Selection: 21
Jesus Baena
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
8
0.333
Physical Activity
Fitness
Sport Management
Sport Marketing
Virtual Fitness
* Total Citation Counts Rankings
Rankings
2,038,778
61,727
2,966
Ranking Based On Selection: 22
Eva Maria Pacheco Tamayo
Universidad de Sevilla
Sevilla, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22
1
0.045