Citation Rankings
Highly Cited Researchers
Universidad del Norte Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
antropología de consumo
etnomarketing
canal tradicional de distribución
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,396
1,430
0.597
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing y Negocios Internacionales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
707
525
0.743
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing y Turismo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
638
631
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :4
Comunicación social
marketing
branding
neuromarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
80
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Value cocreation
Innovation
Services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
151
149
0.987
* Total Citation Counts Rankings
Ranking Based On Selection :6
marketing
estudios de mercado
sondeos de opinión
mipymes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
115
0.878
* Total Citation Counts Rankings
Ranking Based On Selection :7
Negocios Internacionales
Agronegocios
Administración
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
97
49
0.505
* Total Citation Counts Rankings
Ranking Based On Selection :8
negocios
marketing
management internacional
adaptación cultural
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing digital
neuromarketing
marketing turístico
co creación de valor
metaverso
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17
17
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Administración
Economía
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
Investigación de Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :12
Diseño
comunicación
marketing digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :13
Mercadotecnia Digital
Diseño Gráfico
Mercadotecnia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
* Total Citation Counts Rankings
Rankings
376,579
738
21
Ranking Based On Selection: 1
Dagoberto Páramo Morales
Universidad del Norte Barranquilla
Barranquilla, Colombia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,396
1,430
0.597
Marketing
antropología de consumo
etnomarketing
canal tradicional de distribución
* Total Citation Counts Rankings
Rankings
789,071
3,194
83
Ranking Based On Selection: 2
Harold Silva
Universidad del Norte Barranquilla
Barranquilla, Colombia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
707
525
0.743
Marketing y Negocios Internacionales
* Total Citation Counts Rankings
Rankings
823,672
819
10
Ranking Based On Selection: 3
Franklin Cordova-Buiza
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
638
631
0.989
* Total Citation Counts Rankings
Rankings
1,309,985
1,953
20
Ranking Based On Selection: 4
Ronald Guevara Pérez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
80
0.437
Comunicación social
marketing
branding
neuromarketing
* Total Citation Counts Rankings
Rankings
1,389,436
4,916
109
Ranking Based On Selection: 5
Iván Veas González
Universidad Católica del Norte
Antofagasta, Chile
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
151
149
0.987
Marketing
Value cocreation
Innovation
Services
* Total Citation Counts Rankings
Rankings
1,450,232
2,033
45
Ranking Based On Selection: 6
Guillermo Brucil
Universidad Técnica del Norte
Ibarra, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
115
0.878
marketing
estudios de mercado
sondeos de opinión
mipymes
* Total Citation Counts Rankings
Rankings
1,573,530
3,319
33
Ranking Based On Selection: 7
Saraí Samán
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
97
49
0.505
Negocios Internacionales
Agronegocios
Administración
Marketing
* Total Citation Counts Rankings
Rankings
1,972,951
6,198
66
Ranking Based On Selection: 8
Mercy Evelyn Angulo Cortejana
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
negocios
marketing
management internacional
adaptación cultural
* Total Citation Counts Rankings
Rankings
2,089,192
4,406
99
Ranking Based On Selection: 9
Álvaro Pérez González
Universidad Técnica del Norte
Ibarra, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17
17
1.000
Marketing digital
neuromarketing
marketing turístico
co creación de valor
metaverso
* Total Citation Counts Rankings
Rankings
2,212,330
5,106
111
Ranking Based On Selection: 10
Carolina Cabascango Jaramillo
Universidad Técnica del Norte
Ibarra, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Total Citation Counts Rankings
Rankings
2,253,471
9,453
117
Ranking Based On Selection: 11
María Soledad Rodríguez Castillo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total Citation Counts Rankings
Rankings
2,367,123
6,105
136
Ranking Based On Selection: 12
Ana Lucía Mediavilla Sarmiento
Universidad Técnica del Norte
Ibarra, Ecuador
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Diseño
comunicación
marketing digital
* Total Citation Counts Rankings
Rankings
2,396,741
42,409
3
Ranking Based On Selection: 13
Walter Saucedo Segovia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
0
0
0
Mercadotecnia Digital
Diseño Gráfico
Mercadotecnia