Citation Rankings
Highly Cited Researchers

Universidad del Zulia Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
Venezuela
María Cristina Useche
marketing
estrategias
gerencia
ciencias sociales.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,656
1,376
0.831
* Total Citation Counts Rankings
Ranking Based On Selection :2
Venezuela
Mercy Narváez Castro
Gestión empresarial
Competitividad
Marketing
Desarrollo Local.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,055
679
0.644
* Total Citation Counts Rankings
Rankings
490,955
Venezuela
147
7
Ranking Based On Selection: 1
María Cristina Useche
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,656
1,376
0.831
marketing
estrategias
gerencia
ciencias sociales.
* Total Citation Counts Rankings
Rankings
647,119
Venezuela
251
16
Ranking Based On Selection: 2
Mercy Narváez Castro
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,055
679
0.644
Gestión empresarial
Competitividad
Marketing
Desarrollo Local.