Citation Rankings
Highly Cited Researchers

Università degli Studi di Firenze Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
Italy
Gaetano Aiello
Marketing
Retailing
Luxury
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,119
3,874
0.757
* Total Citation Counts Rankings
Ranking Based On Selection :2
Italy
Raffaele Donvito
Marketing
International Marketing
Branding
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,403
3,300
0.749
* Total Citation Counts Rankings
Ranking Based On Selection :3
Italy
Mario Rapaccini
Service Innovation
Engineering & Management
Servitization of Manufaturing Companies
Life Cycle Engineering
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,401
2,919
0.858
* Total Citation Counts Rankings
Ranking Based On Selection :4
Italy
Filippo Visintin
Circular Economy
Service Management
Servitization
Simulation
Healthcare Operations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,450
1,053
0.726
* Total Citation Counts Rankings
Ranking Based On Selection :5
Italy
Silvia Ranfagni
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
1,145
0.803
* Total Citation Counts Rankings
Ranking Based On Selection :6
Italy
Elena Barbierato
Consumer Behaviour
Neuromarketing
Product Assessment
Wine
Landscape Planning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312
312
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :7
Italy
Maria Renza Guelfi
Consumer Health Informatics
E-learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
292
204
0.699
* Total Citation Counts Rankings
Ranking Based On Selection :8
Italy
Marco Masoni
Consumer Health Informatics
E-learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
287
192
0.669
* Total Citation Counts Rankings
Ranking Based On Selection :9
Italy
Giovanna Piracci
Consumer Behaviour
Food marketing
Experimental economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100
100
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Italy
Marina Gallucci
Marketing
Management
Business Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Rankings
194,966
Italy
8,575
254
Ranking Based On Selection: 1
Gaetano Aiello
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,119
3,874
0.757
* Total Citation Counts Rankings
Rankings
225,028
Italy
9,978
309
Ranking Based On Selection: 2
Raffaele Donvito
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,403
3,300
0.749
Marketing
International Marketing
Branding
Retailing
* Total Citation Counts Rankings
Rankings
283,285
Italy
12,764
385
Ranking Based On Selection: 3
Mario Rapaccini
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,401
2,919
0.858
Service Innovation
Engineering & Management
Servitization of Manufaturing Companies
Life Cycle Engineering
* Total Citation Counts Rankings
Rankings
535,753
Italy
23,357
669
Ranking Based On Selection: 4
Filippo Visintin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,450
1,053
0.726
Circular Economy
Service Management
Servitization
Simulation
Healthcare Operations
* Total Citation Counts Rankings
Rankings
541,234
Italy
23,571
680
Ranking Based On Selection: 5
Silvia Ranfagni
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,426
1,145
0.803
* Total Citation Counts Rankings
Rankings
1,088,115
Italy
39,683
1,071
Ranking Based On Selection: 6
Elena Barbierato
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312
312
1.000
Consumer Behaviour
Neuromarketing
Product Assessment
Wine
Landscape Planning
* Total Citation Counts Rankings
Rankings
1,115,569
Italy
40,459
1,099
Ranking Based On Selection: 7
Maria Renza Guelfi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
292
204
0.699
* Total Citation Counts Rankings
Rankings
1,122,658
Italy
40,665
1,104
Ranking Based On Selection: 8
Marco Masoni
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
287
192
0.669
* Total Citation Counts Rankings
Rankings
1,558,073
Italy
51,293
1,408
Ranking Based On Selection: 9
Giovanna Piracci
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100
100
1.000
Consumer Behaviour
Food marketing
Experimental economics
* Total Citation Counts Rankings
Rankings
2,338,555
Italy
61,810
1,725
Ranking Based On Selection: 10
Marina Gallucci
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000