Citation Rankings
Highly Cited Researchers

Universität Hamburg Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Germany
Christian Lüthje
Marketing
Innovation
Open and User Innovation
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,629
2,924
0.339
* Total Citation Counts Rankings
Ranking Based On Selection :2
Germany
Henrik Sattler
Marketing
Branding
Digital Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,163
2,120
0.260
* Total Citation Counts Rankings
Ranking Based On Selection :3
Germany
Michel Clement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,738
1,457
0.390
* Total Citation Counts Rankings
Ranking Based On Selection :4
Germany
Kay Peters
Customer Centricity (CRM)
Integrated Marketing Communciations (IMC)
eCommerce
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,692
1,162
0.432
* Total Citation Counts Rankings
Ranking Based On Selection :5
Germany
Tobias Effertz
Präventionsökonomie
Kindermarketing
Suchtgüter
Krankheitskosten
Gesundheitsökonometrie
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,917
1,058
0.552
* Total Citation Counts Rankings
Ranking Based On Selection :6
Germany
Jan-Frederik Gräve
Marketing
Influencer Marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
628
612
0.975
* Total Citation Counts Rankings
Ranking Based On Selection :7
Germany
Jasper Schwenzow
Marketing
Machine Learning
Video Data
Visual Data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
255
255
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Germany
Philipp Wörfel
Implicit Cognition
Sensory Marketing
Experiential Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100
100
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Germany
Cord Otten
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
69
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :10
Germany
Ruth Areli García-León
Sustainability
Marketing
and Responsible Management Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
18
1.000
* Total Citation Counts Rankings
Rankings
116,157
Germany
5,001
10
Ranking Based On Selection: 1
Christian Lüthje
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,629
2,924
0.339
Marketing
Innovation
Open and User Innovation
Entrepreneurship
* Total Citation Counts Rankings
Rankings
123,562
Germany
5,302
109
Ranking Based On Selection: 2
Henrik Sattler
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,163
2,120
0.260
* Total Citation Counts Rankings
Rankings
267,429
Germany
10,527
232
Ranking Based On Selection: 3
Michel Clement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,738
1,457
0.390
* Total Citation Counts Rankings
Rankings
351,771
Germany
13,347
285
Ranking Based On Selection: 4
Kay Peters
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,692
1,162
0.432
Customer Centricity (CRM)
Integrated Marketing Communciations (IMC)
eCommerce
International Marketing
* Total Citation Counts Rankings
Rankings
453,646
Germany
16,531
364
Ranking Based On Selection: 5
Tobias Effertz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,917
1,058
0.552
Präventionsökonomie
Kindermarketing
Suchtgüter
Krankheitskosten
Gesundheitsökonometrie
* Total Citation Counts Rankings
Rankings
841,593
Germany
28,106
585
Ranking Based On Selection: 6
Jan-Frederik Gräve
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
628
612
0.975
* Total Citation Counts Rankings
Rankings
1,187,930
Germany
40,498
809
Ranking Based On Selection: 7
Jasper Schwenzow
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
255
255
1.000
Marketing
Machine Learning
Video Data
Visual Data
* Total Citation Counts Rankings
Rankings
1,577,244
Germany
52,378
978
Ranking Based On Selection: 8
Philipp Wörfel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100
100
1.000
Implicit Cognition
Sensory Marketing
Experiential Marketing
* Total Citation Counts Rankings
Rankings
1,712,332
Germany
55,757
1,041
Ranking Based On Selection: 9
Cord Otten
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
69
0.986
* Total Citation Counts Rankings
Rankings
2,086,126
Germany
63,129
1,179
Ranking Based On Selection: 10
Ruth Areli García-León
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
18
1.000
Sustainability
Marketing
and Responsible Management Education