Citation Rankings
Highly Cited Researchers

Universität Innsbruck Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
Austria
Andrea Hemetsberger
consumer culture theory
branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,917
1,560
0.398
* Total Citation Counts Rankings
Ranking Based On Selection :2
Austria
Oliver Koll
Brand Equity
Brand Associations
Stakeholder Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,217
653
0.537
* Total Citation Counts Rankings
Ranking Based On Selection :3
Austria
Christian Reinhardt
Marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
558
128
0.229
* Total Citation Counts Rankings
Ranking Based On Selection :4
Austria
Roland Schroll
Marketing
Humanization
Dehumanization
Anthropomorphism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
353
268
0.759
* Total Citation Counts Rankings
Ranking Based On Selection :5
Austria
Mathias Streicher
marketing
consumer behavior
retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
206
169
0.820
* Total Citation Counts Rankings
Ranking Based On Selection :6
Austria
Joachim Josef Nigg
accessible tourism
inclusive tourism
people with disabilities
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :7
Austria
Sarah Schwarz
Consumer Culture Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
29
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Austria
Sabrina Gabl,
Marketing & Branding
Consumer Research & Consumer Culture
Paradox Theory
Convention Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
10
0.526
* Total Citation Counts Rankings
Rankings
250,791
Austria
1,428
124
Ranking Based On Selection: 1
Andrea Hemetsberger
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,917
1,560
0.398
* Total Citation Counts Rankings
Rankings
596,437
Austria
3,082
248
Ranking Based On Selection: 2
Oliver Koll
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,217
653
0.537
Brand Equity
Brand Associations
Stakeholder Marketing
* Total Citation Counts Rankings
Rankings
867,333
Austria
4,285
320
Ranking Based On Selection: 3
Christian Reinhardt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
558
128
0.229
* Total Citation Counts Rankings
Rankings
1,040,268
Austria
5,144
394
Ranking Based On Selection: 4
Roland Schroll
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
353
268
0.759
Marketing
Humanization
Dehumanization
Anthropomorphism
* Total Citation Counts Rankings
Rankings
1,259,496
Austria
6,086
484
Ranking Based On Selection: 5
Mathias Streicher
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
206
169
0.820
* Total Citation Counts Rankings
Rankings
1,910,573
Austria
8,275
666
Ranking Based On Selection: 6
Joachim Josef Nigg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
accessible tourism
inclusive tourism
people with disabilities
* Total Citation Counts Rankings
Rankings
1,961,185
Austria
8,385
679
Ranking Based On Selection: 7
Sarah Schwarz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
29
1.000
* Total Citation Counts Rankings
Rankings
2,070,989
Austria
8,633
696
Ranking Based On Selection: 8
Sabrina Gabl,
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
10
0.526
Marketing & Branding
Consumer Research & Consumer Culture
Paradox Theory
Convention Theory