Citation Rankings
Highly Cited Researchers
Universität Wien Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
International Marketing
Measurement Theory
Quantitative Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :2
(International) Marketing
(Sustainable) Consumer Behaviour
Consumption Reduction
Measurement Scales
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,220
2,626
0.503
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marktforschung
Kaufverhalten
empirische Marktmodellierung
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,235
1,359
0.420
* Total Citation Counts Rankings
Ranking Based On Selection :4
International Marketing - Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,573
1,304
0.507
* Total Citation Counts Rankings
Ranking Based On Selection :5
consumer behavior
decision support
Analytic Hierarchy Process (AHP)
food supply chain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,136
1,366
0.640
* Total Citation Counts Rankings
Ranking Based On Selection :6
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,737
1,456
0.838
* Total Citation Counts Rankings
Ranking Based On Selection :7
consumer behavior
mixed methods
marketing-related issues in work-life-integration over life-course
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,416
426
0.301
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Strategy
Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
821
165
0.201
* Total Citation Counts Rankings
Ranking Based On Selection :9
Consumer behavior in retail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
488
488
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Consumer Behavior
Service Innovation
Experience Design
Transformative Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
419
419
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
208
208
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
186
153
0.823
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumerism
Ecological Economics
Institutional Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
129
78
0.605
* Total Citation Counts Rankings
Ranking Based On Selection :14
Consumer Behavior
Advertising
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
42
0.977
* Total Citation Counts Rankings
Ranking Based On Selection :15
Consumer
Transformation
Pro-Environmental Behavior
Sustainability
Structure-Agency-Nexus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
36
1.000
* Total Citation Counts Rankings
Rankings
7,665
29
5
Ranking Based On Selection: 1
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
International Marketing
Measurement Theory
Quantitative Methods
* Total Citation Counts Rankings
Rankings
196,489
1,145
55
Ranking Based On Selection: 2
Petra Riefler
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,220
2,626
0.503
(International) Marketing
(Sustainable) Consumer Behaviour
Consumption Reduction
Measurement Scales
* Total Citation Counts Rankings
Rankings
303,213
1,695
329
Ranking Based On Selection: 3
Udo Wagner
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,235
1,359
0.420
Marktforschung
Kaufverhalten
empirische Marktmodellierung
* Total Citation Counts Rankings
Rankings
365,147
2,026
388
Ranking Based On Selection: 4
Christina Sichtmann
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,573
1,304
0.507
International Marketing - Services Marketing
* Total Citation Counts Rankings
Rankings
419,998
2,277
120
Ranking Based On Selection: 5
Oliver Meixner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,136
1,366
0.640
consumer behavior
decision support
Analytic Hierarchy Process (AHP)
food supply chain
* Total Citation Counts Rankings
Rankings
485,993
2,565
477
Ranking Based On Selection: 6
Milena Micevski
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,737
1,456
0.838
* Total Citation Counts Rankings
Rankings
555,308
2,901
539
Ranking Based On Selection: 7
Katharina J Auer Srnka
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,416
426
0.301
consumer behavior
mixed methods
marketing-related issues in work-life-integration over life-course
* Total Citation Counts Rankings
Rankings
749,477
3,771
677
Ranking Based On Selection: 8
Martin A Koschat
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
821
165
0.201
* Total Citation Counts Rankings
Rankings
927,488
4,569
229
Ranking Based On Selection: 9
Felix Katt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
488
488
1.000
* Total Citation Counts Rankings
Rankings
989,227
4,894
846
Ranking Based On Selection: 10
Xueting Dou
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
419
419
1.000
Consumer Behavior
Service Innovation
Experience Design
Transformative Tourism
* Total Citation Counts Rankings
Rankings
1,277,549
6,158
1,123
Ranking Based On Selection: 11
Leri Ifigeneia
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
208
208
1.000
* Total Citation Counts Rankings
Rankings
1,326,043
6,370
1,174
Ranking Based On Selection: 12
Maria Gabriela Montanari
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
186
153
0.823
* Total Citation Counts Rankings
Rankings
1,483,135
6,964
1,300
Ranking Based On Selection: 13
Wolfgang Fellner
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
129
78
0.605
Consumerism
Ecological Economics
Institutional Economics
* Total Citation Counts Rankings
Rankings
1,876,978
8,197
1,587
Ranking Based On Selection: 14
Yusuf Erkaya
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
42
0.977
Consumer Behavior
Advertising
Marketing Research
* Total Citation Counts Rankings
Rankings
1,924,995
8,318
357
Ranking Based On Selection: 15
Laura Maria Wallnoefer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
36
1.000
Consumer
Transformation
Pro-Environmental Behavior
Sustainability
Structure-Agency-Nexus