Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 19 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Consumer Behaviour
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,239
7,384
0.485
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing
Consumer Behaviour
Religiosity
Entrepreneurship
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,103
627
0.568
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
446
308
0.691
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Agro-industry
Macro-marketing
Agricultural Development
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
418
251
0.600
* Total Citation Counts Rankings
Ranking Based On Selection: 5
consumer economics
agriculture economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
192
154
0.802
* Total Citation Counts Rankings
Ranking Based On Selection: 6
agribusiness
farm management
agricultural marketing
human resource management
strategic management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
161
127
0.789
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing Management
Cosumer behaviour
Social Marketing
Tourism
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
108
100
0.926
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Fashion Marketing
Hybridity
Authenticity
Consumer Culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
105
96
0.914
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Impulsive Buying Decision
Consumer Behaviour & Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
77
0.846
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing Communications
Advertising
Public Relations
Digital Communications
Corporate
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
74
0.937
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Supply Chain Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
* Total Citation Counts Rankings
Ranking Based On Selection: 12
customer behaviour
e-tourism
smart tourism
destination image
travel intention
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
55
55
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Pariwisata
Pemasaran Pariwisata
Ekonomi Pariwisata
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
34
0.944
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Consumer Behavior
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
24
0.667
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Social influence
Consumer identity
Conspicuous consumption
and Religiosity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
18
0.545
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Digital Marketing
Leadership
Innovation
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15
15
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Consumption Ritual
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Pemasaran
entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total Citation Counts Rankings
Rankings
59,908
97
8
Ranking Based On Selection: 1
Basu Swastha Dharmmesta
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,239
7,384
0.485
* Total Citation Counts Rankings
Rankings
651,605
6,396
287
Ranking Based On Selection: 2
Rokhima Rostiani
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,103
627
0.568
Marketing
Consumer Behaviour
Religiosity
Entrepreneurship
Sustainability
* Total Citation Counts Rankings
Rankings
976,308
14,858
579
Ranking Based On Selection: 3
Suci Paramitasari Syahlani
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
446
308
0.691
* Total Citation Counts Rankings
Rankings
1,002,864
15,811
612
Ranking Based On Selection: 4
Dyah Ismoyowati
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
418
251
0.600
Agro-industry
Macro-marketing
Agricultural Development
Consumer Behaviour
* Total Citation Counts Rankings
Rankings
1,329,051
30,319
1,196
Ranking Based On Selection: 5
Mujtahidah Anggriani Ummul Muzayyanah
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
192
154
0.802
consumer economics
agriculture economics
* Total Citation Counts Rankings
Rankings
1,405,861
34,753
1,336
Ranking Based On Selection: 6
Pinjung Nawang Sari
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
161
127
0.789
agribusiness
farm management
agricultural marketing
human resource management
strategic management
* Total Citation Counts Rankings
Rankings
1,573,156
45,020
1,623
Ranking Based On Selection: 7
Agusta Ika Prihanti Nugraheni
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
108
100
0.926
Marketing Management
Cosumer behaviour
Social Marketing
Tourism
Digital Marketing
* Total Citation Counts Rankings
Rankings
1,584,742
45,804
1,650
Ranking Based On Selection: 8
Handini Audita
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
105
96
0.914
Fashion Marketing
Hybridity
Authenticity
Consumer Culture
* Total Citation Counts Rankings
Rankings
1,641,892
49,831
1,759
Ranking Based On Selection: 9
Ina Melati Indartoyo
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
77
0.846
Impulsive Buying Decision
Consumer Behaviour & Digital Marketing
* Total Citation Counts Rankings
Rankings
1,694,627
53,791
1,861
Ranking Based On Selection: 10
Syaifa Tania
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
74
0.937
Marketing Communications
Advertising
Public Relations
Digital Communications
Corporate
* Total Citation Counts Rankings
Rankings
1,699,899
54,229
1,870
Ranking Based On Selection: 11
Novita Erma Kristanti
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
* Total Citation Counts Rankings
Rankings
1,817,661
63,295
2,166
Ranking Based On Selection: 12
Febriana Riestyaningrum Kusumawati
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
55
55
1.000
customer behaviour
e-tourism
smart tourism
destination image
travel intention
* Total Citation Counts Rankings
Rankings
1,946,362
73,923
2,468
Ranking Based On Selection: 13
Muhamad Sidiq Wicaksono
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
34
0.944
Pariwisata
Pemasaran Pariwisata
Ekonomi Pariwisata
* Total Citation Counts Rankings
Rankings
1,948,618
74,146
2,475
Ranking Based On Selection: 14
Bayu Aji Aritejo
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36
24
0.667
* Total Citation Counts Rankings
Rankings
1,972,976
76,053
2,525
Ranking Based On Selection: 15
Naila Zulfa
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
18
0.545
Social influence
Consumer identity
Conspicuous consumption
and Religiosity
* Total Citation Counts Rankings
Rankings
2,049,854
82,010
2,721
Ranking Based On Selection: 16
Desti Patonah
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Total Citation Counts Rankings
Rankings
2,143,192
88,999
2,961
Ranking Based On Selection: 17
Fani Pramuditya
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15
15
1.000
Digital Marketing
Leadership
Innovation
Strategy
* Total Citation Counts Rankings
Rankings
2,375,777
104,017
3,666
Ranking Based On Selection: 18
Fitri Damayanti Berutu
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Consumption Ritual
Consumer Behaviour
* Total Citation Counts Rankings
Rankings
2,375,777
104,017
3,666
Ranking Based On Selection: 19
Muhammad Fariz
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000