Citation Rankings
Highly Cited Researchers
Universitas Nasional Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Prilaku Konsumen
Managemen Strategik
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,344
1,890
0.806
* Total Citation Counts Rankings
Ranking Based On Selection :2
Manajemen Pemasaran/Marketing
Pemasaran Strategik
UMKM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,103
1,095
0.993
* Total Citation Counts Rankings
Ranking Based On Selection :3
MARKETING MANAGEMENT
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
638
631
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :4
HRD
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
608
603
0.992
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing Management
Tourism Marketing
Retail Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
304
275
0.905
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing Communication
Health Communication
Crisis Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
286
282
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :7
Manajemen Perbankan
Manajemen Keuangan
Manajemen Pemasaran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
143
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing and Social Sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
129
117
0.907
* Total Citation Counts Rankings
Ranking Based On Selection :9
marketing
digital marketing
MSDM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
86
86
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Manajemen Pemasaran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
85
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :11
Periklanan
Komunikasi Pemasaran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
69
0.958
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing Communication
Tourism Communication
Communication Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
71
71
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :13
Digital Marketing Communication
Relationship Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
56
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Entreprenuership
Human Resource Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
49
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :15
Manajemen Pemasaran
Kewirausahaan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
39
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :17
Sistem Informasi
Teknologi Informasi
Website
Green IT
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
29
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing Politik
Kewirausahaan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27
27
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :19
Umum
Manajemen Pemasaran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing Management
Behavioral Markerting
People Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
382,995
1,999
3
Ranking Based On Selection: 1
Nobelson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,344
1,890
0.806
Marketing
Prilaku Konsumen
Managemen Strategik
* Total Citation Counts Rankings
Rankings
631,057
5,739
6
Ranking Based On Selection: 2
Miguna Astuti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,103
1,095
0.993
Manajemen Pemasaran/Marketing
Pemasaran Strategik
UMKM
* Total Citation Counts Rankings
Rankings
823,681
9,852
15
Ranking Based On Selection: 3
Bernadin Dwi M
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
638
631
0.989
* Total Citation Counts Rankings
Rankings
839,442
10,262
3
Ranking Based On Selection: 4
Budi Prasetiyo
Universitas Nasional PASIM
Bandung, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
608
603
0.992
* Total Citation Counts Rankings
Rankings
1,098,743
18,785
5
Ranking Based On Selection: 5
Ni Made Dhian Rani Yulianti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
304
275
0.905
Marketing Management
Tourism Marketing
Retail Marketing
* Total Citation Counts Rankings
Rankings
1,123,348
19,794
43
Ranking Based On Selection: 6
Fitria Ayuningtyas|Fitria Ayuningtyas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
286
282
0.986
Marketing Communication
Health Communication
Crisis Communication
* Total Citation Counts Rankings
Rankings
1,411,890
33,946
97
Ranking Based On Selection: 7
Marlina
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
143
1.000
Manajemen Perbankan
Manajemen Keuangan
Manajemen Pemasaran
* Total Citation Counts Rankings
Rankings
1,456,532
36,617
108
Ranking Based On Selection: 8
Maria Assumpta Wikantari
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
129
117
0.907
* Total Citation Counts Rankings
Rankings
1,617,256
46,776
17
Ranking Based On Selection: 9
Ida Ayu Iswari Pidada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
86
86
1.000
* Total Citation Counts Rankings
Rankings
1,621,692
47,077
18
Ranking Based On Selection: 10
I Gusti Ayu Tirtayani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
85
1.000
* Total Citation Counts Rankings
Rankings
1,684,592
51,746
170
Ranking Based On Selection: 11
Windhi Saputra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
69
0.958
* Total Citation Counts Rankings
Rankings
1,688,549
51,962
172
Ranking Based On Selection: 12
Anindita Lintangdesi Afriani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
71
71
1.000
Marketing Communication
Tourism Communication
Communication Studies
* Total Citation Counts Rankings
Rankings
1,769,645
58,216
194
Ranking Based On Selection: 13
Lukman Saleh Waluyo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
56
1.000
Digital Marketing Communication
Relationship Communication
* Total Citation Counts Rankings
Rankings
1,812,911
61,807
13
Ranking Based On Selection: 14
Aufa Izzuddin Baihaqi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
49
1.000
Marketing
Entreprenuership
Human Resource Management
* Total Citation Counts Rankings
Rankings
1,879,623
67,419
36
Ranking Based On Selection: 15
I Nengah Wirsa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
39
1.000
* Total Citation Counts Rankings
Rankings
1,910,573
70,040
37
Ranking Based On Selection: 16
Ni Putu Ari Krismajayanti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
* Total Citation Counts Rankings
Rankings
1,961,185
74,215
15
Ranking Based On Selection: 17
Ahmad Nugroho
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
29
1.000
Sistem Informasi
Teknologi Informasi
Website
Green IT
Digital Marketing
* Total Citation Counts Rankings
Rankings
1,979,158
75,652
105
Ranking Based On Selection: 18
Ian Zulfikar
Universitas Nasional
Jakarta, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27
27
1.000
* Total Citation Counts Rankings
Rankings
2,229,923
95,695
46
Ranking Based On Selection: 19
Aldien Ramadhan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Rankings
2,268,314
98,467
56
Ranking Based On Selection: 20
Achmad Abyan Zharfan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Marketing Management
Behavioral Markerting
People Development