Citation Rankings
Highly Cited Researchers

Universitat de Barcelona Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Spain
Jordi Aymerich Martinez
marketing
marca
posicionamiento
investigación de mercados
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,638
2,291
0.345
* Total Citation Counts Rankings
Ranking Based On Selection :2
Spain
Vera Butkouskaya,
strategic marketing
IMC (integrated marketing communications)
inter-country context
customer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
196
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :3
Spain
Emili Vizuete Luciano
Marketing
Fuzzy
Finance
Sustainabilty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175
123
0.703
* Total Citation Counts Rankings
Ranking Based On Selection :4
Spain
Elaine A Lopes Da Silva
Market research
Brand image
Country of origin image
Consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
160
107
0.669
* Total Citation Counts Rankings
Ranking Based On Selection :5
Spain
Vicente Villalba Palacin
Marketing
Neurociencia
Comunicación
Liderazgo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
157
156
0.994
* Total Citation Counts Rankings
Ranking Based On Selection :6
Spain
Fatima Vila
Marketing
Marketing Digital
Social media
Propaganda
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90
89
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :8
Spain
Laura Sáez-Ortuño
Digital Marketing
Data collection
cluster analysis
Social networks
False data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
41
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Spain
Mario Mendocilla
Marketing
Service Quality
Hospitality
Franchising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Spain
Oktay Güzel
Consumer Behavior
Marketing
Pricing
Digital Marketing
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
* Total Citation Counts Rankings
Ranking Based On Selection :11
Spain
Xavi Cava
Consumo
Marxismo
Frankurt School
Post-operaismo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
* Total Citation Counts Rankings
Rankings
154,223
Spain
4,053
287
Ranking Based On Selection: 1
Jordi Aymerich Martinez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,638
2,291
0.345
marketing
marca
posicionamiento
investigación de mercados
* Total Citation Counts Rankings
Rankings
1,297,813
Spain
43,701
366
Ranking Based On Selection: 2
Vera Butkouskaya,
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
196
1.000
strategic marketing
IMC (integrated marketing communications)
inter-country context
customer
* Total Citation Counts Rankings
Rankings
1,346,996
Spain
45,335
1,467
Ranking Based On Selection: 3
Emili Vizuete Luciano
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175
123
0.703
* Total Citation Counts Rankings
Rankings
1,385,220
Spain
46,534
427
Ranking Based On Selection: 4
Elaine A Lopes Da Silva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
160
107
0.669
Market research
Brand image
Country of origin image
Consumer behaviour
* Total Citation Counts Rankings
Rankings
1,391,817
Spain
46,747
1,519
Ranking Based On Selection: 5
Vicente Villalba Palacin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
157
156
0.994
Marketing
Neurociencia
Comunicación
Liderazgo
* Total Citation Counts Rankings
Rankings
1,618,793
Spain
53,023
1,757
Ranking Based On Selection: 6
Fatima Vila
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90
89
0.989
Marketing
Marketing Digital
Social media
Propaganda
* Total Citation Counts Rankings
Rankings
1,714,353
Spain
55,330
1,842
Ranking Based On Selection: 7
María Dolores Vázquez Gómez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
51
0.729
* Total Citation Counts Rankings
Rankings
1,881,786
Spain
58,782
1,980
Ranking Based On Selection: 8
Laura Sáez-Ortuño
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
41
1.000
Digital Marketing
Data collection
cluster analysis
Social networks
False data
* Total Citation Counts Rankings
Rankings
1,928,818
Spain
59,649
2,017
Ranking Based On Selection: 9
Mario Mendocilla
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
Marketing
Service Quality
Hospitality
Franchising
* Total Citation Counts Rankings
Rankings
2,117,422
Spain
62,967
2,151
Ranking Based On Selection: 10
Oktay Güzel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
Consumer Behavior
Marketing
Pricing
Digital Marketing
AI
* Total Citation Counts Rankings
Rankings
2,170,416
Spain
63,940
2,188
Ranking Based On Selection: 11
Xavi Cava
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
Consumo
Marxismo
Frankurt School
Post-operaismo