The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
marca
posicionamiento
investigación de mercados
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,638
2,291
0.345
* Total Citation Counts Rankings
Ranking Based On Selection :2
strategic marketing
IMC (integrated marketing communications)
inter-country context
customer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
196
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Fuzzy
Finance
Sustainabilty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175
123
0.703
* Total Citation Counts Rankings
Ranking Based On Selection :4
Market research
Brand image
Country of origin image
Consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
160
107
0.669
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Neurociencia
Comunicación
Liderazgo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
157
156
0.994
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Marketing Digital
Social media
Propaganda
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90
89
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :7
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
51
0.729
* Total Citation Counts Rankings
Ranking Based On Selection :8
Digital Marketing
Data collection
cluster analysis
Social networks
False data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
41
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Service Quality
Hospitality
Franchising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Consumer Behavior
Marketing
Pricing
Digital Marketing
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
* Total Citation Counts Rankings
Ranking Based On Selection :11
Consumo
Marxismo
Frankurt School
Post-operaismo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
Jordi Aymerich Martinez
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,638
2,291
0.345
marketing
marca
posicionamiento
investigación de mercados
Vera Butkouskaya,
Universitat Autònoma de Barcelona
Cerdanyola del Vallès, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
196
1.000
strategic marketing
IMC (integrated marketing communications)
inter-country context
customer
Emili Vizuete Luciano
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175
123
0.703
Marketing
Fuzzy
Finance
Sustainabilty
Elaine A Lopes Da Silva
Universitat Autònoma de Barcelona
Cerdanyola del Vallès, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
160
107
0.669
Market research
Brand image
Country of origin image
Consumer behaviour
Vicente Villalba Palacin
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
157
156
0.994
Marketing
Neurociencia
Comunicación
Liderazgo
Fatima Vila
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90
89
0.989
Marketing
Marketing Digital
Social media
Propaganda
María Dolores Vázquez Gómez
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
51
0.729
Laura Sáez-Ortuño
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
41
1.000
Digital Marketing
Data collection
cluster analysis
Social networks
False data
Mario Mendocilla
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
35
1.000
Marketing
Service Quality
Hospitality
Franchising
Oktay Güzel
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
14
0.875
Consumer Behavior
Marketing
Pricing
Digital Marketing
AI
Xavi Cava
Universitat de Barcelona
Barcelona, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
Consumo
Marxismo
Frankurt School
Post-operaismo