Citation Rankings
Highly Cited Researchers
Universitat de València Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Retailing
Services
Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,202
9,028
0.525
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Consumer Behaviour
Tourism
Health Services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,602
5,072
0.478
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
distribución comercial
comportamiento del consumidor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,178
2,869
0.313
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,515
3,917
0.521
* Total Citation Counts Rankings
Ranking Based On Selection :5
online marketing
neuromarketing
tourism marketing
mobile marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,467
4,326
0.579
* Total Citation Counts Rankings
Ranking Based On Selection :6
Sustainable Marketing
Corporate Social Reponsibility
Business and Society
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,256
3,922
0.627
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,381
2,160
0.401
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,986
2,544
0.510
* Total Citation Counts Rankings
Ranking Based On Selection :9
management
crowdsourcing
ICT
marketing
tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,846
2,696
0.556
* Total Citation Counts Rankings
Ranking Based On Selection :10
Strategic Marketing --resources and capabilities for sustainable innovation
branding-
Services Marketing with sectorial applic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,484
2,432
0.542
* Total Citation Counts Rankings
Ranking Based On Selection :11
Information System
Digital Marketing
Innovation
Technology applied
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,681
2,163
0.807
* Total Citation Counts Rankings
Ranking Based On Selection :12
marketing
methodology
communication
tourism
business networks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,375
1,209
0.509
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing in Sport Services
Brand Perception
Sport Management.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,180
1,143
0.969
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Consumer behaviour
retailing
multicriteria
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,072
721
0.673
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Tourism Marketing
Cruise Tourism
Tourism
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
857
820
0.957
* Total Citation Counts Rankings
Ranking Based On Selection :16
marketing
comunicación
neuromarketing
ingeniería
fabricación
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
769
600
0.780
* Total Citation Counts Rankings
Ranking Based On Selection :17
marketing
investigación de mercados
comercio exterior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
693
495
0.714
* Total Citation Counts Rankings
Ranking Based On Selection :18
Diplomacia Científica
Internacionalización
Empresa
Casos de estudio
Agronegocios
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
638
519
0.813
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing
ventas
turismo
sales management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
606
352
0.581
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
433
403
0.931
* Total Citation Counts Rankings
Ranking Based On Selection :21
marketing
dirección de empresas
innovación
gestión del conocimiento
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
388
280
0.722
* Total Citation Counts Rankings
Ranking Based On Selection :22
Neuromarketing
CSR
Consumer Behavior
Child Product and Leisure
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
182
179
0.984
* Total Citation Counts Rankings
Ranking Based On Selection :23
Consumer Behaviour
Virtual Reality
Consumer Neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
138
138
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :24
marketing con causa
publicidad viral
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
111
0.991
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing
Turismo
Investigación de Mercados
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99
83
0.838
* Total Citation Counts Rankings
Rankings
48,280
956
53
Ranking Based On Selection: 1
Irene Gil-Saura
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,202
9,028
0.525
Marketing
Retailing
Services
Tourism
* Total Citation Counts Rankings
Rankings
89,444
2,038
90
Ranking Based On Selection: 2
Martina Gallarza|Martina González-Gallarza
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,602
5,072
0.478
Marketing
Consumer Behaviour
Tourism
Health Services
* Total Citation Counts Rankings
Rankings
105,581
2,516
108
Ranking Based On Selection: 3
Alejandro Mollá
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,178
2,869
0.313
marketing
distribución comercial
comportamiento del consumidor
* Total Citation Counts Rankings
Rankings
132,033
3,328
141
Ranking Based On Selection: 4
Joaquin Aldas-Manzano
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,515
3,917
0.521
* Total Citation Counts Rankings
Rankings
132,956
3,361
143
Ranking Based On Selection: 5
Carla Ruiz Mafé
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,467
4,326
0.579
online marketing
neuromarketing
tourism marketing
mobile marketing
* Total Citation Counts Rankings
Rankings
160,016
4,274
170
Ranking Based On Selection: 6
Rafael Curras-Perez
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,256
3,922
0.627
Sustainable Marketing
Corporate Social Reponsibility
Business and Society
* Total Citation Counts Rankings
Rankings
185,895
5,113
203
Ranking Based On Selection: 7
Haydee Calderón
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,381
2,160
0.401
* Total Citation Counts Rankings
Rankings
200,060
5,580
220
Ranking Based On Selection: 8
Natalia Vila Lopez
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,986
2,544
0.510
* Total Citation Counts Rankings
Rankings
205,624
5,776
137
Ranking Based On Selection: 9
Fernando J. Garrigos-Simon
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,846
2,696
0.556
management
crowdsourcing
ICT
marketing
tourism
* Total Citation Counts Rankings
Rankings
221,339
6,315
262
Ranking Based On Selection: 10
Amparo Cervera-Taulet
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,484
2,432
0.542
Strategic Marketing --resources and capabilities for sustainable innovation
branding-
Services Marketing with sectorial applic
* Total Citation Counts Rankings
Rankings
345,009
10,493
284
Ranking Based On Selection: 11
Hermenegildo Gil-Gómez
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,681
2,163
0.807
Information System
Digital Marketing
Innovation
Technology applied
* Total Citation Counts Rankings
Rankings
379,180
11,643
509
Ranking Based On Selection: 12
Marcelo Royo Vela
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,375
1,209
0.509
marketing
methodology
communication
tourism
business networks
* Total Citation Counts Rankings
Rankings
606,998
19,248
678
Ranking Based On Selection: 13
Mario Alguacil
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,180
1,143
0.969
Marketing in Sport Services
Brand Perception
Sport Management.
* Total Citation Counts Rankings
Rankings
641,367
20,381
647
Ranking Based On Selection: 14
Amparo Baviera-Puig
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,072
721
0.673
Marketing
Consumer behaviour
retailing
multicriteria
CSR
* Total Citation Counts Rankings
Rankings
721,475
22,845
702
Ranking Based On Selection: 15
Daniela Buzova
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
857
820
0.957
Marketing
Tourism Marketing
Cruise Tourism
Tourism
Social Media
* Total Citation Counts Rankings
Rankings
760,057
24,109
773
Ranking Based On Selection: 16
David Juarez Varon
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
769
600
0.780
marketing
comunicación
neuromarketing
ingeniería
fabricación
* Total Citation Counts Rankings
Rankings
795,844
25,302
799
Ranking Based On Selection: 17
Escriba-Perez, Carmen
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
693
495
0.714
marketing
investigación de mercados
comercio exterior
* Total Citation Counts Rankings
Rankings
823,776
26,225
840
Ranking Based On Selection: 18
Francisco Javier Arias Vargas
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
638
519
0.813
Diplomacia Científica
Internacionalización
Empresa
Casos de estudio
Agronegocios
* Total Citation Counts Rankings
Rankings
840,818
26,759
753
Ranking Based On Selection: 19
Pedro Canales-Ronda
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
606
352
0.581
Marketing
ventas
turismo
sales management
* Total Citation Counts Rankings
Rankings
959,105
31,159
959
Ranking Based On Selection: 20
Carmen Torrecilla Moreno
Universitat Politècnica de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
433
403
0.931
* Total Citation Counts Rankings
Rankings
1,003,234
32,973
942
Ranking Based On Selection: 21
Pilar Fidel
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
388
280
0.722
marketing
dirección de empresas
innovación
gestión del conocimiento
* Total Citation Counts Rankings
Rankings
1,310,732
44,506
1,343
Ranking Based On Selection: 22
Alberto Badenes-Rocha
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
182
179
0.984
Neuromarketing
CSR
Consumer Behavior
Child Product and Leisure
* Total Citation Counts Rankings
Rankings
1,426,704
48,122
1,480
Ranking Based On Selection: 23
Shobhit Kakaria
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
138
138
1.000
Consumer Behaviour
Virtual Reality
Consumer Neuroscience
* Total Citation Counts Rankings
Rankings
1,513,755
50,584
1,571
Ranking Based On Selection: 24
Elisabet Mora
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
112
111
0.991
marketing con causa
publicidad viral
* Total Citation Counts Rankings
Rankings
1,564,021
51,887
1,616
Ranking Based On Selection: 25
Cristina Aragonés-Jericó|CA Jericó
Universitat de València
Valencia, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99
83
0.838
Marketing
Turismo
Investigación de Mercados