Citation Rankings
Highly Cited Researchers

Universiti Sultan Zainal Abidin Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Malaysia
Mahadzirah Mohamad
Services marketing
tourism marketing and social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,403
1,799
0.749
* Total Citation Counts Rankings
Ranking Based On Selection :2
Malaysia
Ahmad Rizal Razali
productivity and efficiency
enterprise risk management
microfinance
internet marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
703
371
0.528
* Total Citation Counts Rankings
Ranking Based On Selection :3
Malaysia
Nalini Arumugam
Agribusiness Marketing
Entrepreneurship
Social Entrepreneurship
Value Chain
Contract Farming
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
339
210
0.619
* Total Citation Counts Rankings
Ranking Based On Selection :4
Malaysia
Fadzilah Akmal Ali
Marketing
tourism
Islamic marketing studies
employability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
38
0.594
* Total Citation Counts Rankings
Ranking Based On Selection :5
Malaysia
Abdul Rauf
Marketing
Service quality
Behavioral intention
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59
58
0.983
* Total Citation Counts Rankings
Ranking Based On Selection :6
Malaysia
Nor Asmahani Ibrahim
marketing and entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
33
0.623
* Total Citation Counts Rankings
Ranking Based On Selection :7
Malaysia
Mohammed Shuaibu Badeggi
Marketing
Management
Consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Malaysia
Ado Ismail Sabo
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Malaysia
Abdullahi Umar Babba
Marketing Communication
Political Communication
Digital Communication
Health Communication
Media Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
* Total Citation Counts Rankings
Rankings
386,163
Malaysia
2,131
18
Ranking Based On Selection: 1
Mahadzirah Mohamad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,403
1,799
0.749
Services marketing
tourism marketing and social marketing
* Total Citation Counts Rankings
Rankings
805,877
Malaysia
6,394
70
Ranking Based On Selection: 2
Ahmad Rizal Razali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
703
371
0.528
productivity and efficiency
enterprise risk management
microfinance
internet marketing
* Total Citation Counts Rankings
Rankings
1,071,357
Malaysia
9,049
84
Ranking Based On Selection: 3
Nalini Arumugam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
339
210
0.619
Agribusiness Marketing
Entrepreneurship
Social Entrepreneurship
Value Chain
Contract Farming
* Total Citation Counts Rankings
Rankings
1,743,329
Malaysia
17,554
198
Ranking Based On Selection: 4
Fadzilah Akmal Ali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
38
0.594
Marketing
tourism
Islamic marketing studies
employability
* Total Citation Counts Rankings
Rankings
1,767,849
Malaysia
17,854
204
Ranking Based On Selection: 5
Abdul Rauf
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59
58
0.983
Marketing
Service quality
Behavioral intention
* Total Citation Counts Rankings
Rankings
1,805,688
Malaysia
18,354
213
Ranking Based On Selection: 6
Nor Asmahani Ibrahim
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
33
0.623
* Total Citation Counts Rankings
Rankings
2,240,968
Malaysia
22,292
321
Ranking Based On Selection: 7
Mohammed Shuaibu Badeggi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Rankings
2,272,293
Malaysia
22,550
331
Ranking Based On Selection: 8
Ado Ismail Sabo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
2,286,656
Malaysia
22,663
333
Ranking Based On Selection: 9
Abdullahi Umar Babba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
Marketing Communication
Political Communication
Digital Communication
Health Communication
Media Studies