The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Services marketing
tourism marketing and social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,403
1,799
0.749
* Total Citation Counts Rankings
Ranking Based On Selection :2
productivity and efficiency
enterprise risk management
microfinance
internet marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
703
371
0.528
* Total Citation Counts Rankings
Ranking Based On Selection :3
Agribusiness Marketing
Entrepreneurship
Social Entrepreneurship
Value Chain
Contract Farming
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
339
210
0.619
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
tourism
Islamic marketing studies
employability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
38
0.594
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Service quality
Behavioral intention
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59
58
0.983
* Total Citation Counts Rankings
Ranking Based On Selection :6
marketing and entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
33
0.623
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Management
Consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing Communication
Political Communication
Digital Communication
Health Communication
Media Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
Mahadzirah Mohamad
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,403
1,799
0.749
Services marketing
tourism marketing and social marketing
Ahmad Rizal Razali
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
703
371
0.528
productivity and efficiency
enterprise risk management
microfinance
internet marketing
Nalini Arumugam
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
339
210
0.619
Agribusiness Marketing
Entrepreneurship
Social Entrepreneurship
Value Chain
Contract Farming
Fadzilah Akmal Ali
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
38
0.594
Marketing
tourism
Islamic marketing studies
employability
Abdul Rauf
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59
58
0.983
Marketing
Service quality
Behavioral intention
Nor Asmahani Ibrahim
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
33
0.623
Mohammed Shuaibu Badeggi
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
Marketing
Management
Consumer behaviour
Ado Ismail Sabo
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Abdullahi Umar Babba
Universiti Sultan Zainal Abidin
Kuala Terengganu, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
Marketing Communication
Political Communication
Digital Communication
Health Communication
Media Studies