Citation Rankings
Highly Cited Researchers
Universiti Utara Malaysia Scientists CitationBusiness & Management / Marketing Rankings 2024
Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Art, Design and Architecture, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
* Total Citation Counts Rankings
World Rank
80,081
Country Rank
196
Institution Rank : 1
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,664
8,235
0.706
* Total Citation Counts Rankings
World Rank
370,522
Country Rank
1,993
Institution Rank : 35
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,459
1,473
0.599
* Total Citation Counts Rankings
World Rank
441,965
Country Rank
2,613
Institution Rank : 56
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,987
1,312
0.660
* Total Citation Counts Rankings
World Rank
497,056
Country Rank
3,190
Institution Rank : 77
International Business and Strategic Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,636
1,203
0.735
* Total Citation Counts Rankings
World Rank
580,929
Country Rank
4,012
Institution Rank : 100
Consumer Behavior
Technology Adoption
Entrepreneurial Marketing
Adv. and Marketing Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,280
1,218
0.952
* Total Citation Counts Rankings
World Rank
678,768
Country Rank
5,079
Institution Rank : 137
Innovation
Quality Management
Entrepreneurial Marketing
Marketing Innovation
New Product &
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
973
834
0.857
* Total Citation Counts Rankings
World Rank
722,147
Country Rank
5,565
Institution Rank : 159
Fuzzy set theory
topology
mathematical modeling in healthcare and medicine
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
863
480
0.556
* Total Citation Counts Rankings
World Rank
990,570
Country Rank
7,733
Institution Rank : 207
Technology Management
R&D Management
Innovation
Commercialisation of R&D
ICT
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
370
302
0.816
* Total Citation Counts Rankings
World Rank
1,653,400
Country Rank
11,651
Institution Rank : 253
Consumer Behavior
Muslim Consumer
Halal Consumption
Youth Behavior
Food Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
39
0.848
* Total Citation Counts Rankings
World Rank
1,714,506
Country Rank
12,079
Institution Rank : 279
market microstructure
investment
high-frequency trading
fintech
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
* Total Citation Counts Rankings
World Rank
1,731,421
Country Rank
12,198
Institution Rank : 287
Consumer Culture Theory
Religious consumption
The sacred and profane
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
34
0.971
* Total Citation Counts Rankings
World Rank
1,782,752
Country Rank
12,601
Institution Rank : 313
consumer behaviour
branding
marketing management
industrial marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
28
0.966
* Total Citation Counts Rankings
World Rank
1,958,181
Country Rank
13,927
Institution Rank : 384
Digital Marketing
Artificial Intelligence
Augmented Intelligence
SMEs performance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
* Total Citation Counts Rankings
World Rank
1,969,220
Country Rank
14,026
Institution Rank : 391
Marketing
Brand Management
Advertising
Retails.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total Citation Counts Rankings
World Rank
1,994,573
Country Rank
14,226
Institution Rank : 400
International Entrepreneurship
International Marketing
Global Strategy
SME internationalization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total Citation Counts Rankings
World Rank
2,062,995
Country Rank
14,752
Institution Rank : 426
Business
marketing
entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
6
0.857
* Total Citation Counts Rankings
World Rank
2,133,418
Country Rank
15,338
Institution Rank : 447
Management Marketing and Business Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total Citation Counts Rankings
World Rank
2,159,292
Country Rank
15,548
Institution Rank : 460
Big data analytics
Innovation
Managerial Capabilities
Strategic marketing
Digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Rankings
80,081
196
1
Norazah Mohd Suki
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,664
8,235
0.706
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
* Total Citation Counts Rankings
Rankings
370,522
1,993
35
Nik Kamariah Nik Mat
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,459
1,473
0.599
* Total Citation Counts Rankings
Rankings
441,965
2,613
56
Nor Azila Mohd Noor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,987
1,312
0.660
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
* Total Citation Counts Rankings
Rankings
497,056
3,190
77
Asmat Nizam Abdul Talib
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,636
1,203
0.735
International Business and Strategic Marketing
* Total Citation Counts Rankings
Rankings
580,929
4,012
100
Maruf Gbadebo Salimon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,280
1,218
0.952
Consumer Behavior
Technology Adoption
Entrepreneurial Marketing
Adv. and Marketing Communication
* Total Citation Counts Rankings
Rankings
678,768
5,079
137
Maha Mohammed Yusr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
973
834
0.857
Innovation
Quality Management
Entrepreneurial Marketing
Marketing Innovation
New Product &
* Total Citation Counts Rankings
Rankings
722,147
5,565
159
Norzieiriani Ahmad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
863
480
0.556
Fuzzy set theory
topology
mathematical modeling in healthcare and medicine
* Total Citation Counts Rankings
Rankings
990,570
7,733
207
Yaacob Na
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
370
302
0.816
Technology Management
R&D Management
Innovation
Commercialisation of R&D
ICT
* Total Citation Counts Rankings
Rankings
1,653,400
11,651
253
Norkhazzaina Salahuddin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
39
0.848
Consumer Behavior
Muslim Consumer
Halal Consumption
Youth Behavior
Food Behavior
* Total Citation Counts Rankings
Rankings
1,714,506
12,079
279
Khairul Zharif Zaharudin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
market microstructure
investment
high-frequency trading
fintech
Click for INSTITUTIONAL BULK REGISTRATION and PREMIUM MEMBERSHIP advantages
* Total Citation Counts Rankings
Rankings
1,731,421
12,198
287
Nur Nadia Adjrina Kamarruddin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
34
0.971
Consumer Culture Theory
Religious consumption
The sacred and profane
* Total Citation Counts Rankings
Rankings
1,782,752
12,601
313
Arunnaa Sivapathy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
28
0.966
consumer behaviour
branding
marketing management
industrial marketing
* Total Citation Counts Rankings
Rankings
1,958,181
13,927
384
Faizan Ul Haq
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
Digital Marketing
Artificial Intelligence
Augmented Intelligence
SMEs performance
* Total Citation Counts Rankings
Rankings
1,969,220
14,026
391
Elizabeth Adaobi Zobeashia|Elizabeth Adaobi Oputa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
Marketing
Brand Management
Advertising
Retails.
* Total Citation Counts Rankings
Rankings
1,994,573
14,226
400
Noor Azura Azman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
International Entrepreneurship
International Marketing
Global Strategy
SME internationalization
* Total Citation Counts Rankings
Rankings
2,062,995
14,752
426
Amizatulhawa Mat Sani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
6
0.857
Business
marketing
entrepreneurship
* Total Citation Counts Rankings
Rankings
2,133,418
15,338
447
Muhammad Bilal Tariq
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Management Marketing and Business Research
* Total Citation Counts Rankings
Rankings
2,159,292
15,548
460
Rabah Seddaoui
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Big data analytics
Innovation
Managerial Capabilities
Strategic marketing
Digital marketing