Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Art, Design and Architecture, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
* Total Citation Counts Rankings
World Rank
80,081
Country Rank
196
Institution Rank : 1
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Norazah Mohd Suki](https://cdn.adscientificindex.com/pictures/6e/413060.jpg)
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,664
8,235
0.706
* Total Citation Counts Rankings
World Rank
370,522
Country Rank
1,993
Institution Rank : 35
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Nik Kamariah Nik Mat](/user/assets/images/profile/no-profile-photo.png)
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,459
1,473
0.599
* Total Citation Counts Rankings
World Rank
441,965
Country Rank
2,613
Institution Rank : 56
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Nor Azila Mohd Noor](https://cdn.adscientificindex.com/pictures/5f/463185.jpg)
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,987
1,312
0.660
* Total Citation Counts Rankings
World Rank
497,056
Country Rank
3,190
Institution Rank : 77
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Asmat Nizam Abdul Talib](https://cdn.adscientificindex.com/pictures/fb/303982.jpg)
International Business and Strategic Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,636
1,203
0.735
* Total Citation Counts Rankings
World Rank
580,929
Country Rank
4,012
Institution Rank : 100
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Maruf Gbadebo Salimon](https://cdn.adscientificindex.com/pictures/13/438027.jpg)
Consumer Behavior
Technology Adoption
Entrepreneurial Marketing
Adv. and Marketing Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,280
1,218
0.952
* Total Citation Counts Rankings
World Rank
678,768
Country Rank
5,079
Institution Rank : 137
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Maha Mohammed Yusr](https://cdn.adscientificindex.com/pictures/1a/340763.jpg)
Innovation
Quality Management
Entrepreneurial Marketing
Marketing Innovation
New Product &
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
973
834
0.857
* Total Citation Counts Rankings
World Rank
722,147
Country Rank
5,565
Institution Rank : 159
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Norzieiriani Ahmad](https://cdn.adscientificindex.com/pictures/a9/398941.jpg)
Fuzzy set theory
topology
mathematical modeling in healthcare and medicine
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
863
480
0.556
* Total Citation Counts Rankings
World Rank
990,570
Country Rank
7,733
Institution Rank : 207
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Yaacob Na](https://cdn.adscientificindex.com/pictures/a5/398108.jpg)
Technology Management
R&D Management
Innovation
Commercialisation of R&D
ICT
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
370
302
0.816
* Total Citation Counts Rankings
World Rank
1,653,400
Country Rank
11,651
Institution Rank : 253
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Norkhazzaina Salahuddin](/user/assets/images/profile/no-profile-photo.png)
Consumer Behavior
Muslim Consumer
Halal Consumption
Youth Behavior
Food Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
39
0.848
* Total Citation Counts Rankings
World Rank
1,714,506
Country Rank
12,079
Institution Rank : 279
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Khairul Zharif Zaharudin](/pictures/65/5270257.jpg)
market microstructure
investment
high-frequency trading
fintech
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
* Total Citation Counts Rankings
World Rank
1,731,421
Country Rank
12,198
Institution Rank : 287
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Nur Nadia Adjrina Kamarruddin](/pictures/de/5319691.jpg)
Consumer Culture Theory
Religious consumption
The sacred and profane
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
34
0.971
* Total Citation Counts Rankings
World Rank
1,782,752
Country Rank
12,601
Institution Rank : 313
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Arunnaa Sivapathy](/user/assets/images/profile/no-profile-photo.png)
consumer behaviour
branding
marketing management
industrial marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
28
0.966
* Total Citation Counts Rankings
World Rank
1,958,181
Country Rank
13,927
Institution Rank : 384
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Faizan Ul Haq](/pictures/f2/5162568.jpg)
Digital Marketing
Artificial Intelligence
Augmented Intelligence
SMEs performance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
* Total Citation Counts Rankings
World Rank
1,969,220
Country Rank
14,026
Institution Rank : 391
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Elizabeth Adaobi Zobeashia|Elizabeth Adaobi Oputa](/pictures/08/5270915.jpg)
Marketing
Brand Management
Advertising
Retails.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total Citation Counts Rankings
World Rank
1,994,573
Country Rank
14,226
Institution Rank : 400
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Noor Azura Azman](/pictures/e9/5318905.jpg)
International Entrepreneurship
International Marketing
Global Strategy
SME internationalization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
* Total Citation Counts Rankings
World Rank
2,062,995
Country Rank
14,752
Institution Rank : 426
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Amizatulhawa Mat Sani](/user/assets/images/profile/no-profile-photo.png)
Business
marketing
entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
6
0.857
* Total Citation Counts Rankings
World Rank
2,133,418
Country Rank
15,338
Institution Rank : 447
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Muhammad Bilal Tariq](/user/assets/images/profile/no-profile-photo.png)
Management Marketing and Business Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total Citation Counts Rankings
World Rank
2,159,292
Country Rank
15,548
Institution Rank : 460
![](https://cdn.adscientificindex.com/logos/10721.png)
![Malaysia](/flags/my.png)
![Rabah Seddaoui](/user/assets/images/profile/no-profile-photo.png)
Big data analytics
Innovation
Managerial Capabilities
Strategic marketing
Digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
80,081
![Malaysia](/flags/my.png)
196
![](https://cdn.adscientificindex.com/logos/10721.png)
1
Norazah Mohd Suki
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,664
8,235
0.706
![](https://cdn.adscientificindex.com/logos/10721.png)
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
370,522
![Malaysia](/flags/my.png)
1,993
![](https://cdn.adscientificindex.com/logos/10721.png)
35
Nik Kamariah Nik Mat
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,459
1,473
0.599
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
441,965
![Malaysia](/flags/my.png)
2,613
![](https://cdn.adscientificindex.com/logos/10721.png)
56
Nor Azila Mohd Noor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,987
1,312
0.660
![](https://cdn.adscientificindex.com/logos/10721.png)
Relationship Marketing
Customer Relationship Management
Consumer Behaviour
Green Marketing
Sales Management
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
497,056
![Malaysia](/flags/my.png)
3,190
![](https://cdn.adscientificindex.com/logos/10721.png)
77
Asmat Nizam Abdul Talib
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,636
1,203
0.735
![](https://cdn.adscientificindex.com/logos/10721.png)
International Business and Strategic Marketing
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
580,929
![Malaysia](/flags/my.png)
4,012
![](https://cdn.adscientificindex.com/logos/10721.png)
100
Maruf Gbadebo Salimon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,280
1,218
0.952
![](https://cdn.adscientificindex.com/logos/10721.png)
Consumer Behavior
Technology Adoption
Entrepreneurial Marketing
Adv. and Marketing Communication
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
678,768
![Malaysia](/flags/my.png)
5,079
![](https://cdn.adscientificindex.com/logos/10721.png)
137
Maha Mohammed Yusr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
973
834
0.857
![](https://cdn.adscientificindex.com/logos/10721.png)
Innovation
Quality Management
Entrepreneurial Marketing
Marketing Innovation
New Product &
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
722,147
![Malaysia](/flags/my.png)
5,565
![](https://cdn.adscientificindex.com/logos/10721.png)
159
Norzieiriani Ahmad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
863
480
0.556
![](https://cdn.adscientificindex.com/logos/10721.png)
Fuzzy set theory
topology
mathematical modeling in healthcare and medicine
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
990,570
![Malaysia](/flags/my.png)
7,733
![](https://cdn.adscientificindex.com/logos/10721.png)
207
Yaacob Na
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
370
302
0.816
![](https://cdn.adscientificindex.com/logos/10721.png)
Technology Management
R&D Management
Innovation
Commercialisation of R&D
ICT
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,653,400
![Malaysia](/flags/my.png)
11,651
![](https://cdn.adscientificindex.com/logos/10721.png)
253
Norkhazzaina Salahuddin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
39
0.848
![](https://cdn.adscientificindex.com/logos/10721.png)
Consumer Behavior
Muslim Consumer
Halal Consumption
Youth Behavior
Food Behavior
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,714,506
![Malaysia](/flags/my.png)
12,079
![](https://cdn.adscientificindex.com/logos/10721.png)
279
Khairul Zharif Zaharudin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
![](https://cdn.adscientificindex.com/logos/10721.png)
market microstructure
investment
high-frequency trading
fintech
![Adscientificindex](/assets/images/banner_logo.png)
Click for INSTITUTIONAL BULK REGISTRATION and PREMIUM MEMBERSHIP advantages
![Adscientificindex](/assets/images/banner_click.png)
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,731,421
![Malaysia](/flags/my.png)
12,198
![](https://cdn.adscientificindex.com/logos/10721.png)
287
Nur Nadia Adjrina Kamarruddin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
34
0.971
![](https://cdn.adscientificindex.com/logos/10721.png)
Consumer Culture Theory
Religious consumption
The sacred and profane
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,782,752
![Malaysia](/flags/my.png)
12,601
![](https://cdn.adscientificindex.com/logos/10721.png)
313
Arunnaa Sivapathy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
28
0.966
![](https://cdn.adscientificindex.com/logos/10721.png)
consumer behaviour
branding
marketing management
industrial marketing
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,958,181
![Malaysia](/flags/my.png)
13,927
![](https://cdn.adscientificindex.com/logos/10721.png)
384
Faizan Ul Haq
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13
13
1.000
![](https://cdn.adscientificindex.com/logos/10721.png)
Digital Marketing
Artificial Intelligence
Augmented Intelligence
SMEs performance
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,969,220
![Malaysia](/flags/my.png)
14,026
![](https://cdn.adscientificindex.com/logos/10721.png)
391
Elizabeth Adaobi Zobeashia|Elizabeth Adaobi Oputa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
![](https://cdn.adscientificindex.com/logos/10721.png)
Marketing
Brand Management
Advertising
Retails.
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
1,994,573
![Malaysia](/flags/my.png)
14,226
![](https://cdn.adscientificindex.com/logos/10721.png)
400
Noor Azura Azman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11
9
0.818
![](https://cdn.adscientificindex.com/logos/10721.png)
International Entrepreneurship
International Marketing
Global Strategy
SME internationalization
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
2,062,995
![Malaysia](/flags/my.png)
14,752
![](https://cdn.adscientificindex.com/logos/10721.png)
426
Amizatulhawa Mat Sani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
6
0.857
![](https://cdn.adscientificindex.com/logos/10721.png)
Business
marketing
entrepreneurship
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
2,133,418
![Malaysia](/flags/my.png)
15,338
![](https://cdn.adscientificindex.com/logos/10721.png)
447
Muhammad Bilal Tariq
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
![](https://cdn.adscientificindex.com/logos/10721.png)
Management Marketing and Business Research
* Total Citation Counts Rankings
Rankings
![](/assets/images/world-icon.png)
2,159,292
![Malaysia](/flags/my.png)
15,548
![](https://cdn.adscientificindex.com/logos/10721.png)
460
Rabah Seddaoui
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
![](https://cdn.adscientificindex.com/logos/10721.png)
Big data analytics
Innovation
Managerial Capabilities
Strategic marketing
Digital marketing