Citation Rankings
Highly Cited Researchers
University Babes Bolyai Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Retail Marketing
Retail
Consumer Behaviour
Artificial Intelligence
Academy of Romanian Scientists
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,935
6,129
0.884
* Total Citation Counts Rankings
Ranking Based On Selection :2
Consumer behavior
Behavior change
Sustainable consumption
Conflict management and negotiation
Sustainable agri-food systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,764
1,473
0.835
* Total Citation Counts Rankings
Ranking Based On Selection :3
Destination Marketing
Hospitality Marketing
International Marketing
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
957
582
0.608
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Consumer behaviour
Neuromarketing
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
811
793
0.978
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Strategic Marketing
Fairs & Exhibitions
Neuromarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
606
383
0.632
* Total Citation Counts Rankings
Ranking Based On Selection :6
leadership
organizational theories
public marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
460
305
0.663
* Total Citation Counts Rankings
Ranking Based On Selection :7
Customer relationship management
Consumer behavior
Destination marketing
Sales management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
423
364
0.861
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing Research
Educational Marketing
Relationship Marketing
Nonprofit Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
413
217
0.525
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing of Luxury Products
Online Marketing
Fast-Fashion Sustainability
Merchandising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
360
195
0.542
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
consumer behaviour
e-commerce
public relations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
180
104
0.578
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing
retail
omni-channel retail
multi-channel retail
consumer experience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
88
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Turism
Dezvoltare regională
Negocieri
Planificare strategică
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81
19
0.235
* Total Citation Counts Rankings
Ranking Based On Selection :13
consumer behaviour
technology acceptance
banking
artificial intelligence
metaverse
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
72
0.960
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
50
0.980
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
SPSS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
12
0.316
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Turism
Servicii
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
10
0.357
* Total Citation Counts Rankings
Ranking Based On Selection :18
marketing
communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20
7
0.350
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing
User Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing
Religion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :21
Sensory Marketing
Consumer Behavior
Marketing Events Efficiency
Marketing Communications
Service Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
* Total Citation Counts Rankings
Rankings
147,743
109
10
Ranking Based On Selection: 1
Dan-Cristian Dabija
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,935
6,129
0.884
Retail Marketing
Retail
Consumer Behaviour
Artificial Intelligence
Academy of Romanian Scientists
* Total Citation Counts Rankings
Rankings
480,830
715
102
Ranking Based On Selection: 2
Dacinia Crina Petrescu
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,764
1,473
0.835
Consumer behavior
Behavior change
Sustainable consumption
Conflict management and negotiation
Sustainable agri-food systems
* Total Citation Counts Rankings
Rankings
694,250
1,346
176
Ranking Based On Selection: 3
Smaranda Adina Cosma
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
957
582
0.608
Destination Marketing
Hospitality Marketing
International Marketing
Marketing Strategy
* Total Citation Counts Rankings
Rankings
753,445
1,606
217
Ranking Based On Selection: 4
Brindusa Bejan
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
811
793
0.978
Marketing
Consumer behaviour
Neuromarketing
Marketing Research
* Total Citation Counts Rankings
Rankings
852,598
2,111
267
Ranking Based On Selection: 5
Ciprian-Marcel Pop
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
606
383
0.632
Marketing
Strategic Marketing
Fairs & Exhibitions
Neuromarketing
* Total Citation Counts Rankings
Rankings
952,187
2,879
334
Ranking Based On Selection: 6
Tudor Ticlau
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
460
305
0.663
leadership
organizational theories
public marketing
* Total Citation Counts Rankings
Rankings
985,706
3,156
355
Ranking Based On Selection: 7
Cristina Fleseriu
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
423
364
0.861
Customer relationship management
Consumer behavior
Destination marketing
Sales management
Marketing
* Total Citation Counts Rankings
Rankings
995,879
3,252
360
Ranking Based On Selection: 8
Băcilă Mihai Florin
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
413
217
0.525
Marketing Research
Educational Marketing
Relationship Marketing
Nonprofit Marketing
* Total Citation Counts Rankings
Rankings
1,050,725
3,821
387
Ranking Based On Selection: 9
Raluca Ciornea
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
360
195
0.542
Marketing of Luxury Products
Online Marketing
Fast-Fashion Sustainability
Merchandising
* Total Citation Counts Rankings
Rankings
1,340,767
6,804
564
Ranking Based On Selection: 10
Dinu Gabriel
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
180
104
0.578
marketing
consumer behaviour
e-commerce
public relations
* Total Citation Counts Rankings
Rankings
1,633,988
9,786
776
Ranking Based On Selection: 11
Iulia Diana Nagy
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
88
1.000
marketing
retail
omni-channel retail
multi-channel retail
consumer experience
* Total Citation Counts Rankings
Rankings
1,669,545
10,117
805
Ranking Based On Selection: 12
Radu Cocean
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81
19
0.235
Marketing
Turism
Dezvoltare regională
Negocieri
Planificare strategică
* Total Citation Counts Rankings
Rankings
1,695,002
10,349
813
Ranking Based On Selection: 13
Ibolya Vizeli
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
75
72
0.960
consumer behaviour
technology acceptance
banking
artificial intelligence
metaverse
* Total Citation Counts Rankings
Rankings
1,824,522
11,508
889
Ranking Based On Selection: 14
Herle Flavia
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
50
0.980
* Total Citation Counts Rankings
Rankings
1,916,952
12,239
935
Ranking Based On Selection: 15
Gelu Trisca
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
12
0.316
* Total Citation Counts Rankings
Rankings
1,967,880
12,607
955
Ranking Based On Selection: 16
Ioana Dan
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
* Total Citation Counts Rankings
Rankings
1,999,128
12,839
977
Ranking Based On Selection: 17
Gherghina Liliana
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
10
0.357
Marketing
Turism
Servicii
Management
* Total Citation Counts Rankings
Rankings
2,079,080
13,478
1,018
Ranking Based On Selection: 18
Oana Enasel
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20
7
0.350
* Total Citation Counts Rankings
Rankings
2,258,748
14,834
1,138
Ranking Based On Selection: 19
Luigia-Gabriela Sterie
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
6
1.000
* Total Citation Counts Rankings
Rankings
2,341,680
15,426
1,196
Ranking Based On Selection: 20
Horatiu-Vasile Borza
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Rankings
2,386,789
15,725
1,231
Ranking Based On Selection: 21
Ihor Balandin
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
Sensory Marketing
Consumer Behavior
Marketing Events Efficiency
Marketing Communications
Service Management