Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 5 Scientists Citation Rankings - 2025

The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
Belgium
Patrick De Pelsmacker
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,382
9,905
0.406
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Belgium
Nathalie Dens
marketing communications
advertising
brand placement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,829
3,088
0.639
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Belgium
İngrid Moons
marketing
consumer behaviour
sustainability
co creation
marketresearch
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,157
1,649
0.764
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Belgium
Kristien Daems
Marketing
Advertising literacy
Advertising
Co-creation
social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
162
0.827
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Belgium
Bram Roosens
marketing
co-creation
innovation
communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
37
0.902
* Total Citation Counts Rankings
Rankings
31,396
Belgium
281
22
Ranking Based On Selection: 1
Patrick De Pelsmacker
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,382
9,905
0.406
* Total Citation Counts Rankings
Rankings
215,990
Belgium
1,943
157
Ranking Based On Selection: 2
Nathalie Dens
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,829
3,088
0.639
marketing communications
advertising
brand placement
* Total Citation Counts Rankings
Rankings
424,125
Belgium
3,463
269
Ranking Based On Selection: 3
İngrid Moons
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,157
1,649
0.764
marketing
consumer behaviour
sustainability
co creation
marketresearch
* Total Citation Counts Rankings
Rankings
1,320,063
Belgium
9,745
822
Ranking Based On Selection: 4
Kristien Daems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
196
162
0.827
Marketing
Advertising literacy
Advertising
Co-creation
social marketing
* Total Citation Counts Rankings
Rankings
1,917,941
Belgium
13,141
1,104
Ranking Based On Selection: 5
Bram Roosens
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
37
0.902
marketing
co-creation
innovation
communication