Citation Rankings
Highly Cited Researchers
University of Auckland Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,841
19,219
0.552
* Total Citation Counts Rankings
Ranking Based On Selection :2
Green consumption
consumer ethics
corporate environmental strategies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,725
5,845
0.499
* Total Citation Counts Rankings
Ranking Based On Selection :3
market shaping
market innovation
shaping strategies
business models
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
4,387
0.706
* Total Citation Counts Rankings
Ranking Based On Selection :4
Brand Management
B2B Marketing
Private Labels
Retail Channels
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,761
3,791
0.658
* Total Citation Counts Rankings
Ranking Based On Selection :5
B2B relationships
cross-cultural CB
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,366
2,604
0.485
* Total Citation Counts Rankings
Ranking Based On Selection :6
consumer behavior
service marketing
tourist behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,139
2,626
0.511
* Total Citation Counts Rankings
Ranking Based On Selection :7
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,787
2,644
0.698
* Total Citation Counts Rankings
Ranking Based On Selection :8
Sustainable consumption
sustainability marketing
social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,188
3,133
0.983
* Total Citation Counts Rankings
Ranking Based On Selection :9
Sustainable Consumption
Prosocial behaviour
Influencer Marketing
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,166
2,706
0.855
* Total Citation Counts Rankings
Ranking Based On Selection :10
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,949
1,549
0.525
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,928
1,380
0.471
* Total Citation Counts Rankings
Ranking Based On Selection :12
Health marketing
consumer well-being
online consumer behaviours
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,545
1,820
0.715
* Total Citation Counts Rankings
Ranking Based On Selection :13
Digital Marketing
Consumer Behavior
Big Data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,909
1,384
0.725
* Total Citation Counts Rankings
Ranking Based On Selection :14
Behavioural property studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,878
911
0.485
* Total Citation Counts Rankings
Ranking Based On Selection :15
AI and education
Social Media
Virtual/Immersive Worlds
Digital Work
AI and Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,830
1,357
0.742
* Total Citation Counts Rankings
Ranking Based On Selection :16
digital transformation
actor engagement
sustainable innovation
business models
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,684
1,625
0.965
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,124
1,080
0.961
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing
cognition
brand loyalty
sales
creativity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,114
814
0.731
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing and Management Research
Ethics
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
703
655
0.932
* Total Citation Counts Rankings
Ranking Based On Selection :20
Business to Business Marketing
Sales & Sales Management
Pricing
Trust & Trust Repair
QCA
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
551
532
0.966
* Total Citation Counts Rankings
Ranking Based On Selection :21
consumer engagement
online consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
357
221
0.619
* Total Citation Counts Rankings
Ranking Based On Selection :22
Consumer Behaviour
New Technology
Wellbeing
Mindfulness
Luxury
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
288
287
0.997
* Total Citation Counts Rankings
Ranking Based On Selection :23
International Marketing
consumer culture theory
service innovation
digital transformation
higher
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
277
231
0.834
* Total Citation Counts Rankings
Ranking Based On Selection :24
Consumer Behavior
Implicit Theories of Beauty
Digital Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
262
262
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :25
Consumer Behaviour
Destination Marketing
Alternative Tourism and Hospitality & Tourism Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
255
253
0.992
* Total Citation Counts Rankings
Rankings
17,770
57
20
Ranking Based On Selection: 1
Roderick J Brodie
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,841
19,219
0.552
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
* Total Citation Counts Rankings
Rankings
81,584
363
20
Ranking Based On Selection: 2
Ricky Yk Chan
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,725
5,845
0.499
Green consumption
consumer ethics
corporate environmental strategies
* Total Citation Counts Rankings
Rankings
165,591
843
233
Ranking Based On Selection: 3
Suvi Nenonen
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
4,387
0.706
market shaping
market innovation
shaping strategies
business models
* Total Citation Counts Rankings
Rankings
178,407
906
46
Ranking Based On Selection: 4
Mark Glynn
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,761
3,791
0.658
Brand Management
B2B Marketing
Private Labels
Retail Channels
* Total Citation Counts Rankings
Rankings
191,216
998
53
Ranking Based On Selection: 5
Roger Marshall
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,366
2,604
0.485
* Total Citation Counts Rankings
Rankings
199,451
1,053
58
Ranking Based On Selection: 6
Kenneth F Hyde
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,139
2,626
0.511
consumer behavior
service marketing
tourist behavior
* Total Citation Counts Rankings
Rankings
264,886
1,469
81
Ranking Based On Selection: 7
Krzysztof Kubacki
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,787
2,644
0.698
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
* Total Citation Counts Rankings
Rankings
306,830
1,708
432
Ranking Based On Selection: 8
Joya A Kemper
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,188
3,133
0.983
Sustainable consumption
sustainability marketing
social marketing
* Total Citation Counts Rankings
Rankings
308,619
1,719
101
Ranking Based On Selection: 9
Sommer Kapitan
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,166
2,706
0.855
Sustainable Consumption
Prosocial behaviour
Influencer Marketing
Social Marketing
* Total Citation Counts Rankings
Rankings
327,382
1,833
464
Ranking Based On Selection: 10
Laszlo Sajtos
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,949
1,549
0.525
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
* Total Citation Counts Rankings
Rankings
329,227
1,844
468
Ranking Based On Selection: 11
Bodo Lang
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,928
1,380
0.471
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
* Total Citation Counts Rankings
Rankings
368,183
2,043
114
Ranking Based On Selection: 12
Sheau Fen Yap
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,545
1,820
0.715
Health marketing
consumer well-being
online consumer behaviours
* Total Citation Counts Rankings
Rankings
455,408
2,509
608
Ranking Based On Selection: 13
Jae Eun Kim
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,909
1,384
0.725
Digital Marketing
Consumer Behavior
Big Data
* Total Citation Counts Rankings
Rankings
460,815
2,532
616
Ranking Based On Selection: 14
Deborah Levy
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,878
911
0.485
* Total Citation Counts Rankings
Rankings
469,012
2,581
155
Ranking Based On Selection: 15
Shahper Richter
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,830
1,357
0.742
AI and education
Social Media
Virtual/Immersive Worlds
Digital Work
AI and Marketing
* Total Citation Counts Rankings
Rankings
496,357
2,723
657
Ranking Based On Selection: 16
Julia Fehrer
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,684
1,625
0.965
digital transformation
actor engagement
sustainable innovation
business models
marketing strategy
* Total Citation Counts Rankings
Rankings
636,317
3,425
227
Ranking Based On Selection: 17
Jessica Vredenburg
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,124
1,080
0.961
* Total Citation Counts Rankings
Rankings
639,638
3,435
228
Ranking Based On Selection: 18
Rouxelle De Villiers
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,114
814
0.731
Marketing
cognition
brand loyalty
sales
creativity
* Total Citation Counts Rankings
Rankings
802,897
4,098
280
Ranking Based On Selection: 19
Anca C. Yallop
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
703
655
0.932
Marketing and Management Research
Ethics
Strategy
* Total Citation Counts Rankings
Rankings
882,875
4,383
302
Ranking Based On Selection: 20
Drew Franklin
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
551
532
0.966
Business to Business Marketing
Sales & Sales Management
Pricing
Trust & Trust Repair
QCA
* Total Citation Counts Rankings
Rankings
1,054,000
4,801
351
Ranking Based On Selection: 21
Eathar Abdul-Ghani
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
357
221
0.619
consumer engagement
online consumer behaviour
* Total Citation Counts Rankings
Rankings
1,140,674
4,972
985
Ranking Based On Selection: 22
Amy Errmann
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
288
287
0.997
Consumer Behaviour
New Technology
Wellbeing
Mindfulness
Luxury
* Total Citation Counts Rankings
Rankings
1,157,593
5,001
989
Ranking Based On Selection: 23
Juliet Inyang|Juliet Alfred Ufot
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
277
231
0.834
International Marketing
consumer culture theory
service innovation
digital transformation
higher
* Total Citation Counts Rankings
Rankings
1,180,382
5,053
995
Ranking Based On Selection: 24
Ji Min Jasmin Lee
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
262
262
1.000
Consumer Behavior
Implicit Theories of Beauty
Digital Marketing
Social Media Marketing
* Total Citation Counts Rankings
Rankings
1,191,838
5,081
1,000
Ranking Based On Selection: 25
Chetan Shah
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
255
253
0.992
Consumer Behaviour
Destination Marketing
Alternative Tourism and Hospitality & Tourism Education