Discover the world’s highly cited researchers through the AD Scientific Index 2025 Citation Rankings.
These rankings evaluate scientists based on their total and recent citation counts, capturing the breadth and real-time currency of academic recognition. Citation data reveals how widely a scholar’s work is referenced, applied, and extended across diverse disciplines. The rankings are routinely updated to reflect ongoing citation growth, while eliminating distortions from excessive co-authorship and institutional inflation. Premium tools provide access to detailed citation dynamics, unethical citation behavior detection, and field-normalized benchmarking.
* Total Citation Rankings
Rankings

733,622
World Rank

34,458
Country Rank

17
University
Ranking Based On Selection:
1
Business & Management / Marketing
consumer behavior | brand strategy | cross-culture study | luxury consumptio
consumer behavior | brand strategy | cross-culture study | luxury consumptio
Citation Metrics
-
Total929
-
Last 6 Years297
-
Last 6 Years / Total0.320
* Total Citation Rankings
Rankings

795,188
World Rank

37,087
Country Rank

21
University
Ranking Based On Selection:
2
Citation Metrics
-
Total780
-
Last 6 Years426
-
Last 6 Years / Total0.546
* Total Citation Rankings
Rankings

1,083,823
World Rank

2,967
Country Rank

33
University
Ranking Based On Selection:
3
Citation Metrics
-
Total371
-
Last 6 Years350
-
Last 6 Years / Total0.943
* Total Citation Rankings
Rankings

1,242,890
World Rank

56,835
Country Rank

2
University
Ranking Based On Selection:
4
Business & Management / Marketing
Shopper Marketing | AIGC | In-Store Decision-Making | Bayesian Model
Shopper Marketing | AIGC | In-Store Decision-Making | Bayesian Model
Citation Metrics
-
Total260
-
Last 6 Years153
-
Last 6 Years / Total0.588
* Total Citation Rankings
Rankings

2,331,728
World Rank

14,212
Country Rank

141
University
Ranking Based On Selection:
5
Business & Management / Marketing
Marketing | Management | Consumer Behavior | International Marketing | Brandin
Marketing | Management | Consumer Behavior | International Marketing | Brandin
Citation Metrics
-
Total18
-
Last 6 Years16
-
Last 6 Years / Total0.889
* Total Citation Rankings
Rankings

2,506,437
World Rank

17,264
Country Rank

182
University
Ranking Based On Selection:
6
Business & Management / Marketing
Information Systems | Data Privacy | Digital Marketing | eCommerce | A
Information Systems | Data Privacy | Digital Marketing | eCommerce | A
Citation Metrics
-
Total6
-
Last 6 Years5
-
Last 6 Years / Total0.833