Citation Rankings
Highly Cited Researchers

University of International Business & Economics Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
China
Mengxia Zhang 张梦霞
consumer behavior
brand strategy
cross-culture study
luxury consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
881
341
0.387
* Total Citation Counts Rankings
Ranking Based On Selection :2
China
Leinan Zhang
marketing strategy
international marketing
service marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
717
426
0.594
* Total Citation Counts Rankings
Ranking Based On Selection :3
China
Xiaoling Zhang
Shopper Marketing
Social Influence
In-Store Decision-Making
Bayesian Models
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
237
159
0.671
* Total Citation Counts Rankings
Rankings
724,436
China
33,031
15
Ranking Based On Selection: 1
Mengxia Zhang 张梦霞
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
881
341
0.387
consumer behavior
brand strategy
cross-culture study
luxury consumption
* Total Citation Counts Rankings
Rankings
797,064
China
35,895
19
Ranking Based On Selection: 2
Leinan Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
717
426
0.594
marketing strategy
international marketing
service marketing
* Total Citation Counts Rankings
Rankings
1,219,602
China
53,806
2
Ranking Based On Selection: 3
Xiaoling Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
237
159
0.671
Shopper Marketing
Social Influence
In-Store Decision-Making
Bayesian Models