Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 3 Scientists Citation Rankings - 2025

The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
China
Mengxia Zhang 张梦霞
consumer behavior
brand strategy
cross-culture study
luxury consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
907
274
0.302
* Total Citation Counts Rankings
Ranking Based On Selection: 2
China
Leinan Zhang
marketing strategy
international marketing
service marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
734
377
0.514
* Total Citation Counts Rankings
Ranking Based On Selection: 3
China
Xiaoling Zhang
Shopper Marketing
Social Influence
In-Store Decision-Making
Bayesian Models
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
242
137
0.566
* Total Citation Counts Rankings
Rankings
721,988
China
33,329
15
Ranking Based On Selection: 1
Mengxia Zhang 张梦霞
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
907
274
0.302
consumer behavior
brand strategy
cross-culture study
luxury consumption
* Total Citation Counts Rankings
Rankings
795,958
China
36,383
20
Ranking Based On Selection: 2
Leinan Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
734
377
0.514
marketing strategy
international marketing
service marketing
* Total Citation Counts Rankings
Rankings
1,230,036
China
55,003
2
Ranking Based On Selection: 3
Xiaoling Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
242
137
0.566
Shopper Marketing
Social Influence
In-Store Decision-Making
Bayesian Models