Citation Rankings
Highly Cited Researchers

University of Jaffna Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
Sri Lanka
Sivanandamoorthy Sivesan Sivesh
Marketing Management
Tourism Management
Heritage Tourism and Sustainable Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
597
391
0.655
* Total Citation Counts Rankings
Ranking Based On Selection :2
Sri Lanka
Sivapalan Achchuthan
Consumer Behavior
Sustainability
Technology Adoption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
523
486
0.929
* Total Citation Counts Rankings
Ranking Based On Selection :3
Sri Lanka
Sivarajah Rajumesh
marketing
consumer behaviour
AI
Industry 5.0
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
213
179
0.840
* Total Citation Counts Rankings
Ranking Based On Selection :4
Sri Lanka
Mahadevan Karunanithy
Marketing
HRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
145
0.792
* Total Citation Counts Rankings
Ranking Based On Selection :5
Sri Lanka
V Kumaradeepan
Strategic Marketing
E Marketing
Business Enviroment
Principles of Marketing
Advertising Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174
108
0.621
* Total Citation Counts Rankings
Ranking Based On Selection :6
Sri Lanka
Mrs Shivany Shanmugathas
Equity
Diversity and Inclusion (EDI) in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
173
156
0.902
* Total Citation Counts Rankings
Ranking Based On Selection :7
Sri Lanka
Sathana Vaikunthavasan
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
80
0.964
* Total Citation Counts Rankings
Ranking Based On Selection :8
Sri Lanka
UMAKANTH NATKUNARAJAH
Banking
Marketing
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Sri Lanka
Dilogini Sangarathas
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
* Total Citation Counts Rankings
Rankings
857,231
Sri Lanka
759
24
Ranking Based On Selection: 1
Sivanandamoorthy Sivesan Sivesh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
597
391
0.655
Marketing Management
Tourism Management
Heritage Tourism and Sustainable Tourism
* Total Citation Counts Rankings
Rankings
898,944
Sri Lanka
824
26
Ranking Based On Selection: 2
Sivapalan Achchuthan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
523
486
0.929
Consumer Behavior
Sustainability
Technology Adoption
* Total Citation Counts Rankings
Rankings
1,262,092
Sri Lanka
1,567
60
Ranking Based On Selection: 3
Sivarajah Rajumesh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
213
179
0.840
marketing
consumer behaviour
AI
Industry 5.0
Sustainability
* Total Citation Counts Rankings
Rankings
1,326,048
Sri Lanka
1,772
68
Ranking Based On Selection: 4
Mahadevan Karunanithy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
145
0.792
* Total Citation Counts Rankings
Rankings
1,347,828
Sri Lanka
1,842
74
Ranking Based On Selection: 5
V Kumaradeepan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174
108
0.621
Strategic Marketing
E Marketing
Business Enviroment
Principles of Marketing
Advertising Management
* Total Citation Counts Rankings
Rankings
1,349,505
Sri Lanka
1,848
76
Ranking Based On Selection: 6
Mrs Shivany Shanmugathas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
173
156
0.902
Equity
Diversity and Inclusion (EDI) in Marketing
* Total Citation Counts Rankings
Rankings
1,647,961
Sri Lanka
2,895
125
Ranking Based On Selection: 7
Sathana Vaikunthavasan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
80
0.964
* Total Citation Counts Rankings
Rankings
1,941,633
Sri Lanka
4,119
172
Ranking Based On Selection: 8
UMAKANTH NATKUNARAJAH
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
* Total Citation Counts Rankings
Rankings
2,088,757
Sri Lanka
4,452
192
Ranking Based On Selection: 9
Dilogini Sangarathas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944