The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing Management
Tourism Management
Heritage Tourism and Sustainable Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
597
391
0.655
* Total Citation Counts Rankings
Ranking Based On Selection :2
Consumer Behavior
Sustainability
Technology Adoption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
523
486
0.929
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
consumer behaviour
AI
Industry 5.0
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
213
179
0.840
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
HRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
145
0.792
* Total Citation Counts Rankings
Ranking Based On Selection :5
Strategic Marketing
E Marketing
Business Enviroment
Principles of Marketing
Advertising Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174
108
0.621
* Total Citation Counts Rankings
Ranking Based On Selection :6
Equity
Diversity and Inclusion (EDI) in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
173
156
0.902
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
80
0.964
* Total Citation Counts Rankings
Ranking Based On Selection :8
Banking
Marketing
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
Sivanandamoorthy Sivesan Sivesh
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
597
391
0.655
Marketing Management
Tourism Management
Heritage Tourism and Sustainable Tourism
Sivapalan Achchuthan
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
523
486
0.929
Consumer Behavior
Sustainability
Technology Adoption
Sivarajah Rajumesh
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
213
179
0.840
marketing
consumer behaviour
AI
Industry 5.0
Sustainability
Mahadevan Karunanithy
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
183
145
0.792
V Kumaradeepan
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174
108
0.621
Strategic Marketing
E Marketing
Business Enviroment
Principles of Marketing
Advertising Management
Mrs Shivany Shanmugathas
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
173
156
0.902
Equity
Diversity and Inclusion (EDI) in Marketing
Sathana Vaikunthavasan
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
80
0.964
UMAKANTH NATKUNARAJAH
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
33
1.000
Dilogini Sangarathas
University of Jaffna
Jaffna, Sri Lanka
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944