The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
cultural environment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
368
267
0.726
* Total Citation Counts Rankings
Ranking Based On Selection :2
International marketing
International business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
113
93
0.823
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing communications
public relations
communication skills
social media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
60
39
0.650
Srdjan Sapic
University of Kragujevac
Kragujevac, Serbia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
368
267
0.726
Jovana Filipović
University of Kragujevac
Kragujevac, Serbia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
113
93
0.823
International marketing
International business
Ana Krstić Srejović
University of Kragujevac
Kragujevac, Serbia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
60
39
0.650
marketing communications
public relations
communication skills
social media