Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 26 Scientists Citation Rankings - 2025

The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection: 1
United Kingdom
Constantine S Katsikeas
Marketing & International Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,151
8,032
0.333
* Total Citation Counts Rankings
Ranking Based On Selection: 2
United Kingdom
Constantinos N Leonidou
Business Sustainability
International marketing
Skepticism
CSR
Exporting
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,448
4,341
0.583
* Total Citation Counts Rankings
Ranking Based On Selection: 3
United Kingdom
Magnus Hultman
International Marketing
Strategy
Branding
Sustainability
Communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,473
2,914
0.651
* Total Citation Counts Rankings
Ranking Based On Selection: 4
United Kingdom
Dayananda Palihawadana
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,272
1,974
0.462
* Total Citation Counts Rankings
Ranking Based On Selection: 5
United Kingdom
Stavroula Spyropoulou
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,563
1,546
0.434
* Total Citation Counts Rankings
Ranking Based On Selection: 6
United Kingdom
Ben Walmsley
Audience research
arts marketing
cultural policy
arts management
cultural value
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,543
1,046
0.678
* Total Citation Counts Rankings
Ranking Based On Selection: 7
United Kingdom
Vasileios Bill Davvetas
International marketing
Consumer behavior
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,423
1,190
0.836
* Total Citation Counts Rankings
Ranking Based On Selection: 8
United Kingdom
Yeyi Liu
Consumer Behaviour
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,264
931
0.737
* Total Citation Counts Rankings
Ranking Based On Selection: 9
United Kingdom
Sally Chan
advertising
representation
martial arts
Chinese migration
cultural identity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,046
222
0.212

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* Total Citation Counts Rankings
Ranking Based On Selection: 10
United Kingdom
Jorg Wiegratz
neoliberalism
moral economy
economic fraud
anti-fraud measures
commercialisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
750
449
0.599
* Total Citation Counts Rankings
Ranking Based On Selection: 11
United Kingdom
Martin Heinberg
Branding
Emerging Markets
Local Iconic and Global Brands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
641
567
0.885
* Total Citation Counts Rankings
Ranking Based On Selection: 12
United Kingdom
Maximilian Gerrath
Branding
Digital Marketing
eWOM
Influencer Marketing
Crisis Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
349
333
0.954
* Total Citation Counts Rankings
Ranking Based On Selection: 13
United Kingdom
Shankha Basu
Consumer Behaviour
Social Psychology
Judgment and Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
325
254
0.782
* Total Citation Counts Rankings
Ranking Based On Selection: 14
United Kingdom
Giuseppe Musarra
Global Marketing
Alliance Partnerships
Sustainable Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
218
189
0.867
* Total Citation Counts Rankings
Ranking Based On Selection: 15
United Kingdom
Dionysius Ang
Consumer Behavior
Emotion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
142
82
0.577
* Total Citation Counts Rankings
Ranking Based On Selection: 16
United Kingdom
Danielle Miles
hydrogels
peptides
spine
commercialisation
innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
132
76
0.576
* Total Citation Counts Rankings
Ranking Based On Selection: 17
United Kingdom
Christina Papadopoulou
International Marketing
Mindset theory
Adaptation strategies
Decision-making processes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
101
0.981
* Total Citation Counts Rankings
Ranking Based On Selection: 18
United Kingdom
Bruce Carnie
Design
Design Management
Design Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
65
0.691
* Total Citation Counts Rankings
Ranking Based On Selection: 19
United Kingdom
Edel Moore
Consumer Neuroscience
Addiction
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
41
0.494
* Total Citation Counts Rankings
Ranking Based On Selection: 20
United Kingdom
Yuri Siregar
Fashion Management
Marketing and Communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
80
78
0.975
* Total Citation Counts Rankings
Ranking Based On Selection: 21
United Kingdom
Alice Dallabona
Fashion Marketing
Branding
Luxury
Italian Fashion
Fashion and Culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
46
0.582
* Total Citation Counts Rankings
Ranking Based On Selection: 22
United Kingdom
Verdiana Giannetti
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
71
69
0.972
* Total Citation Counts Rankings
Ranking Based On Selection: 23
United Kingdom
Carly O'Neill-Barrett
Consumer Culture
Cultural Sociology
Media and Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
63
37
0.587
* Total Citation Counts Rankings
Ranking Based On Selection: 24
United Kingdom
Jasmine Mohsen
Cancel Culture
Consumer Psychology
Consumer Behaviour
Digital Marketing
Emotions and Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
61
61
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 25
United Kingdom
James Adeniji
Technostress
Relationship Marketing
Customer Experience
Employee Proactivity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22
17
0.773
* Total Citation Counts Rankings
Rankings
31,808
United Kingdom
2,779
48
Ranking Based On Selection: 1
Constantine S Katsikeas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,151
8,032
0.333
* Total Citation Counts Rankings
Rankings
139,799
United Kingdom
11,199
262
Ranking Based On Selection: 2
Constantinos N Leonidou
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,448
4,341
0.583
Business Sustainability
International marketing
Skepticism
CSR
Exporting
* Total Citation Counts Rankings
Rankings
232,109
United Kingdom
17,395
430
Ranking Based On Selection: 3
Magnus Hultman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,473
2,914
0.651
International Marketing
Strategy
Branding
Sustainability
Communications
* Total Citation Counts Rankings
Rankings
242,196
United Kingdom
18,038
444
Ranking Based On Selection: 4
Dayananda Palihawadana
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,272
1,974
0.462
* Total Citation Counts Rankings
Rankings
284,483
United Kingdom
20,676
522
Ranking Based On Selection: 5
Stavroula Spyropoulou
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,563
1,546
0.434
* Total Citation Counts Rankings
Rankings
533,985
United Kingdom
34,175
880
Ranking Based On Selection: 6
Ben Walmsley
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,543
1,046
0.678
Audience research
arts marketing
cultural policy
arts management
cultural value
* Total Citation Counts Rankings
Rankings
561,529
United Kingdom
35,476
905
Ranking Based On Selection: 7
Vasileios Bill Davvetas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,423
1,190
0.836
International marketing
Consumer behavior
Branding
* Total Citation Counts Rankings
Rankings
602,972
United Kingdom
37,537
951
Ranking Based On Selection: 8
Yeyi Liu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,264
931
0.737
* Total Citation Counts Rankings
Rankings
670,965
United Kingdom
40,650
1,021
Ranking Based On Selection: 9
Sally Chan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,046
222
0.212
advertising
representation
martial arts
Chinese migration
cultural identity
* Total Citation Counts Rankings
Rankings
788,775
United Kingdom
45,548
1,130
Ranking Based On Selection: 10
Jorg Wiegratz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
750
449
0.599
neoliberalism
moral economy
economic fraud
anti-fraud measures
commercialisation

360° Institutional Performance & Benchmarking Click Here for Live Demo 

Gain data-driven strategic insights into your institution’s academic performance, global positioning, and competitive strengths through advanced analysis and benchmarking

with 20 similarly ranked institutions at City, Country, Region, and Global levels. 

* Total Citation Counts Rankings
Rankings
841,741
United Kingdom
47,457
1,165
Ranking Based On Selection: 11
Martin Heinberg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
641
567
0.885
Branding
Emerging Markets
Local Iconic and Global Brands
* Total Citation Counts Rankings
Rankings
1,075,503
United Kingdom
58,813
1,447
Ranking Based On Selection: 12
Maximilian Gerrath
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
349
333
0.954
Branding
Digital Marketing
eWOM
Influencer Marketing
Crisis Management
* Total Citation Counts Rankings
Rankings
1,105,018
United Kingdom
60,349
1,483
Ranking Based On Selection: 13
Shankha Basu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
325
254
0.782
Consumer Behaviour
Social Psychology
Judgment and Decision Making
* Total Citation Counts Rankings
Rankings
1,274,653
United Kingdom
68,009
1,654
Ranking Based On Selection: 14
Giuseppe Musarra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
218
189
0.867
Global Marketing
Alliance Partnerships
Sustainable Marketing
* Total Citation Counts Rankings
Rankings
1,466,651
United Kingdom
75,285
1,835
Ranking Based On Selection: 15
Dionysius Ang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
142
82
0.577
* Total Citation Counts Rankings
Rankings
1,499,415
United Kingdom
76,377
1,857
Ranking Based On Selection: 16
Danielle Miles
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
132
76
0.576
hydrogels
peptides
spine
commercialisation
innovation
* Total Citation Counts Rankings
Rankings
1,604,894
United Kingdom
79,660
1,932
Ranking Based On Selection: 17
Christina Papadopoulou
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
101
0.981
International Marketing
Mindset theory
Adaptation strategies
Decision-making processes
* Total Citation Counts Rankings
Rankings
1,645,186
United Kingdom
80,790
1,968
Ranking Based On Selection: 18
Bruce Carnie
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
65
0.691
Design
Design Management
Design Education
* Total Citation Counts Rankings
Rankings
1,696,601
United Kingdom
82,208
2,011
Ranking Based On Selection: 19
Edel Moore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
83
41
0.494
Consumer Neuroscience
Addiction
Marketing
* Total Citation Counts Rankings
Rankings
1,708,770
United Kingdom
82,529
2,020
Ranking Based On Selection: 20
Yuri Siregar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
80
78
0.975
Fashion Management
Marketing and Communications
* Total Citation Counts Rankings
Rankings
1,716,020
United Kingdom
82,750
2,024
Ranking Based On Selection: 21
Alice Dallabona
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
79
46
0.582
Fashion Marketing
Branding
Luxury
Italian Fashion
Fashion and Culture
* Total Citation Counts Rankings
Rankings
1,754,813
United Kingdom
83,737
2,056
Ranking Based On Selection: 22
Verdiana Giannetti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
71
69
0.972
* Total Citation Counts Rankings
Rankings
1,801,400
United Kingdom
84,842
2,087
Ranking Based On Selection: 23
Carly O'Neill-Barrett
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
63
37
0.587
Consumer Culture
Cultural Sociology
Media and Communication
* Total Citation Counts Rankings
Rankings
1,809,896
United Kingdom
85,006
2,093
Ranking Based On Selection: 24
Jasmine Mohsen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
61
61
1.000
Cancel Culture
Consumer Psychology
Consumer Behaviour
Digital Marketing
Emotions and Branding
* Total Citation Counts Rankings
Rankings
2,107,244
United Kingdom
91,800
2,285
Ranking Based On Selection: 25
James Adeniji
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22
17
0.773
Technostress
Relationship Marketing
Customer Experience
Employee Proactivity
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