Citation Rankings
Highly Cited Researchers
University of Massachusetts Lowell Scientists CitationBusiness & Management / Marketing Rankings 2024
Citation Rankings (Highly Cited Researchers) 2024 and list of influential and most cited researchers in Agriculture and Forestry, Art, Design and Architecture, Business and Management, Economics and Econometrics, Education, Engineering and Technology, History, Philosophy, Theology, Law, Medicine and Health Sciences, Natural Sciences and Social Sciences and their 256 sub-branches is a unique service offered only by “AD Scientific Index”. You can see the most cited and influential researchers in the country and region. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
* Total Citation Counts Rankings
World Rank
318,172
Country Rank
106,606
Institution Rank : 97
Buyer-seller relationships
Retail strategy
CSR
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,976
1,629
0.547
* Total Citation Counts Rankings
World Rank
362,154
Country Rank
118,927
Institution Rank : 109
Marketing
International Business
Innovations
Emerging Markets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,534
1,035
0.408
* Total Citation Counts Rankings
World Rank
421,030
Country Rank
135,136
Institution Rank : 142
Consumer Behavior
Linguistics
Text Analysis
Word of Mouth
Language and Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,073
1,264
0.610
* Total Citation Counts Rankings
World Rank
421,297
Country Rank
135,209
Institution Rank : 144
New technologies
Media psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,071
1,831
0.884
* Total Citation Counts Rankings
World Rank
509,908
Country Rank
159,091
Institution Rank : 176
New Product Development
Innovation
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,575
786
0.499
* Total Citation Counts Rankings
World Rank
637,041
Country Rank
192,211
Institution Rank : 221
marketing
innovation
entrepreneurship
technology management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,093
898
0.822
* Total Citation Counts Rankings
World Rank
653,465
Country Rank
196,408
Institution Rank : 228
Marketing
Consumer Ethics
Transformative Consumer Research
Marketing and Public Policy
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,044
817
0.783
* Total Citation Counts Rankings
Rankings
318,172
106,606
97
Ying Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,976
1,629
0.547
Buyer-seller relationships
Retail strategy
CSR
Sustainability
* Total Citation Counts Rankings
Rankings
362,154
118,927
109
Tao Tony Gao
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,534
1,035
0.408
Marketing
International Business
Innovations
Emerging Markets
* Total Citation Counts Rankings
Rankings
421,030
135,136
142
Ann Kronrod
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,073
1,264
0.610
Consumer Behavior
Linguistics
Text Analysis
Word of Mouth
Language and Psychology
* Total Citation Counts Rankings
Rankings
421,297
135,209
144
Mark Yi Cheon Yim
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,071
1,831
0.884
* Total Citation Counts Rankings
Rankings
509,908
159,091
176
M Berk Talay
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,575
786
0.499
New Product Development
Innovation
International Marketing
* Total Citation Counts Rankings
Rankings
637,041
192,211
221
Michael Obal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,093
898
0.822
marketing
innovation
entrepreneurship
technology management
* Total Citation Counts Rankings
Rankings
653,465
196,408
228
Spencer M Ross
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,044
817
0.783
Marketing
Consumer Ethics
Transformative Consumer Research
Marketing and Public Policy
Digital Marketing