Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 22 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
Management
social psychology
statistics
neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
242,284
80,416
0.332
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Customer Satisfaction
Marketing
Customer Experience Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
223,741
94,412
0.422
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Value Creation
Innovation
Marketing
Operations
IT
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,585
13,894
0.319
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Brand love
Materialism
Happiness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,414
8,096
0.417
* Total Citation Counts Rankings
Ranking Based On Selection: 5
perception
sensation
judgement
health
obesity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,725
7,832
0.442
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Marketing
Quantitative Marketing
Bayesian Econometrics and Statistics
Empirical Industrial Organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,570
3,107
0.363
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Decision Making
Consumer Behavior
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,261
1,728
0.328
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,152
1,399
0.444
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Consumer Behavior
Judgment and Decision Making
Social Psychology
Behavioral Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,550
990
0.388
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Sport Consumer Behavior
Sport Consumer Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,242
1,197
0.534
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Statistics
Machine Learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,118
1,259
0.594
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Consumer Psychology
Consumer Culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,936
798
0.412
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,601
848
0.530
* Total Citation Counts Rankings
Ranking Based On Selection: 14
marketing
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,360
433
0.318
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Mobile Marketing
Digital Marketing
Surveillance
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,084
556
0.513
* Total Citation Counts Rankings
Ranking Based On Selection: 16
market structure
algorithmic trading
high-frequency trading
artificial intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
371
183
0.493
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Consumer Behavior
Prosociality
Financial Decision Making
Variety Seeking
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
265
217
0.819
* Total Citation Counts Rankings
Ranking Based On Selection: 18
marketing strategy
entrepreneurship
marketing education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
265
88
0.332
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Marketing
Advertising
Communication Theory
Media Technology
Privacy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
213
49
0.230
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Social Media
Platform Design
Applications of AI
Consumer Discrimination
Influencer Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
124
115
0.927
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Marketing
Consumer Behavior
International Business
Supply Chain Management
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
65
62
0.954
* Total Citation Counts Rankings
Ranking Based On Selection: 22
market anomolies
behavioral finance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821
* Total Citation Counts Rankings
Rankings
534
209
3
Ranking Based On Selection: 1
R Bagozzi
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
242,284
80,416
0.332
Marketing
Management
social psychology
statistics
neuroscience
* Total Citation Counts Rankings
Rankings
654
257
4
Ranking Based On Selection: 2
Claes Fornell
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
223,741
94,412
0.422
Customer Satisfaction
Marketing
Customer Experience Management
* Total Citation Counts Rankings
Rankings
12,783
6,043
120
Ranking Based On Selection: 3
Venkat Ramaswamy
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,585
13,894
0.319
Value Creation
Innovation
Marketing
Operations
IT
* Total Citation Counts Rankings
Rankings
43,168
18,932
425
Ranking Based On Selection: 4
Aaron Ahuvia
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,414
8,096
0.417
* Total Citation Counts Rankings
Rankings
48,926
21,197
463
Ranking Based On Selection: 5
Aradhna Krishna
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,725
7,832
0.442
perception
sensation
judgement
health
obesity
* Total Citation Counts Rankings
Rankings
119,815
46,574
988
Ranking Based On Selection: 6
Puneet Manchanda
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,570
3,107
0.363
Marketing
Quantitative Marketing
Bayesian Econometrics and Statistics
Empirical Industrial Organization
* Total Citation Counts Rankings
Rankings
198,805
71,455
1,448
Ranking Based On Selection: 7
Scott Rick
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,261
1,728
0.328
Decision Making
Consumer Behavior
Marketing
* Total Citation Counts Rankings
Rankings
315,400
105,286
1,977
Ranking Based On Selection: 8
Srinivasaraghavan Sriram
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,152
1,399
0.444
* Total Citation Counts Rankings
Rankings
374,194
121,698
2,173
Ranking Based On Selection: 9
Katherine Burson
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,550
990
0.388
Consumer Behavior
Judgment and Decision Making
Social Psychology
Behavioral Economics
* Total Citation Counts Rankings
Rankings
412,247
132,028
2,284
Ranking Based On Selection: 10
Dae Hee Kwak
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,242
1,197
0.534
Sport Consumer Behavior
Sport Consumer Psychology
* Total Citation Counts Rankings
Rankings
429,860
136,855
2,323
Ranking Based On Selection: 11
Eric Schwartz
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,118
1,259
0.594
Marketing
Statistics
Machine Learning
* Total Citation Counts Rankings
Rankings
458,363
144,531
2,386
Ranking Based On Selection: 12
David B Wooten
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,936
798
0.412
Marketing
Consumer Psychology
Consumer Culture
* Total Citation Counts Rankings
Rankings
521,364
161,203
2,500
Ranking Based On Selection: 13
Matthew Eisner
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,601
848
0.530
* Total Citation Counts Rankings
Rankings
577,318
175,883
9
Ranking Based On Selection: 14
Alex Xu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,360
433
0.318
* Total Citation Counts Rankings
Rankings
657,751
196,227
14
Ranking Based On Selection: 15
Sy Banerjee
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,084
556
0.513
Mobile Marketing
Digital Marketing
Surveillance
Consumer Behavior
* Total Citation Counts Rankings
Rankings
1,050,989
275,457
3,272
Ranking Based On Selection: 16
Elaine Wah
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
371
183
0.493
market structure
algorithmic trading
high-frequency trading
artificial intelligence
* Total Citation Counts Rankings
Rankings
1,190,208
295,619
3,820
Ranking Based On Selection: 17
Margaret Echelbarger
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
265
217
0.819
Consumer Behavior
Prosociality
Financial Decision Making
Variety Seeking
* Total Citation Counts Rankings
Rankings
1,191,014
295,707
3,823
Ranking Based On Selection: 18
Crystal Scott
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
265
88
0.332
marketing strategy
entrepreneurship
marketing education
* Total Citation Counts Rankings
Rankings
1,284,690
308,585
4,229
Ranking Based On Selection: 19
Darren M Stevenson
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
213
49
0.230
Marketing
Advertising
Communication Theory
Media Technology
Privacy
* Total Citation Counts Rankings
Rankings
1,514,283
339,554
5,055
Ranking Based On Selection: 20
Justin T Huang
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
124
115
0.927
Social Media
Platform Design
Applications of AI
Consumer Discrimination
Influencer Marketing
* Total Citation Counts Rankings
Rankings
1,759,106
372,721
5,750
Ranking Based On Selection: 21
Daniel T Hult
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
65
62
0.954
Marketing
Consumer Behavior
International Business
Supply Chain Management
Sustainability
* Total Citation Counts Rankings
Rankings
2,006,186
405,049
6,340
Ranking Based On Selection: 22
John Stephens
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
23
0.821