The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
311,170
96,076
0.309
* Total Citation Counts Rankings
Ranking Based On Selection :2
Branding
Global Marketing
Marketing Strategy
Leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,600
22,219
0.315
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Business
Economics
Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,738
8,429
0.450
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
E-commerce
Strategy
Pricing
Game theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,303
3,699
0.278
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,003
2,063
0.412
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
healthcare
empirical industrial Organization
economics
public policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,631
1,581
0.435
* Total Citation Counts Rankings
Ranking Based On Selection :7
Data Science
Sport Marketing/Sponsorship Analytics
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,293
1,028
0.795
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,013
572
0.565
* Total Citation Counts Rankings
Ranking Based On Selection :9
Consumer health informatics
Human-computer interaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
881
575
0.653
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
consumer behavior
market research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
385
56
0.145
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing strategy
competition
data science
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
126
0.797
* Total Citation Counts Rankings
Ranking Based On Selection :12
Digital marketing
Platform
Contract theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
88
0.989
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer Behavior
Sustainability
CSR
Signaling Theory
Apparel Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54
54
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Quantitative Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
26
0.897
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
innovation
technology
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
311,170
96,076
0.309
marketing
services marketing
service management
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,600
22,219
0.315
Branding
Global Marketing
Marketing Strategy
Leadership
Rajdeep Grewal
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,738
8,429
0.450
Marketing
Business
Economics
Statistics
Sridhar Balasubramanian
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,303
3,699
0.278
Marketing
E-commerce
Strategy
Pricing
Game theory
Katrijn Gielens
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,003
2,063
0.412
Sriram Venkataraman
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,631
1,581
0.435
Marketing
healthcare
empirical industrial Organization
economics
public policy
Jonathan A Jensen
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,293
1,028
0.795
Data Science
Sport Marketing/Sponsorship Analytics
Consumer Behavior
Claudia Kubowicz Malhotra
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,013
572
0.565
Lisa M Vizer
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
881
575
0.653
Consumer health informatics
Human-computer interaction
Nicholas Didow
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
385
56
0.145
marketing
consumer behavior
market research
Daniel Ringel
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
126
0.797
marketing strategy
competition
data science
AI
Fei Long
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
88
0.989
Digital marketing
Platform
Contract theory
Annie Williams
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54
54
1.000
Consumer Behavior
Sustainability
CSR
Signaling Theory
Apparel Consumption
Sibel Sozuer
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
26
0.897
Sridhar Balasubramanian
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Marketing
innovation
technology
strategy