Citation Rankings
Highly Cited Researchers
University of North Carolina Chapel Hill Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312,576
97,580
0.312
* Total Citation Counts Rankings
Ranking Based On Selection :2
Branding
Global Marketing
Marketing Strategy
Leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,845
22,452
0.317
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Business
Economics
Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,865
8,556
0.454
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
E-commerce
Strategy
Pricing
Game theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,364
3,752
0.281
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,021
2,082
0.415
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
healthcare
empirical industrial Organization
economics
public policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,638
1,591
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :7
Data Science
Sport Marketing/Sponsorship Analytics
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,308
1,043
0.797
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,019
576
0.565
* Total Citation Counts Rankings
Ranking Based On Selection :9
Consumer health informatics
Human-computer interaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
882
576
0.653
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
consumer behavior
market research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
386
57
0.148
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing strategy
competition
data science
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
163
131
0.804
* Total Citation Counts Rankings
Ranking Based On Selection :12
Digital marketing
Platform
Contract theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
102
0.990
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer Behavior
Sustainability
CSR
Signaling Theory
Apparel Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
56
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Quantitative Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
26
0.897
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
innovation
technology
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total Citation Counts Rankings
Rankings
183
85
1
Ranking Based On Selection: 1
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312,576
97,580
0.312
marketing
services marketing
service management
* Total Citation Counts Rankings
Rankings
5,676
2,692
34
Ranking Based On Selection: 2
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,845
22,452
0.317
Branding
Global Marketing
Marketing Strategy
Leadership
* Total Citation Counts Rankings
Rankings
43,855
19,238
207
Ranking Based On Selection: 3
Rajdeep Grewal
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,865
8,556
0.454
Marketing
Business
Economics
Statistics
* Total Citation Counts Rankings
Rankings
69,455
28,988
313
Ranking Based On Selection: 4
Sridhar Balasubramanian
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,364
3,752
0.281
Marketing
E-commerce
Strategy
Pricing
Game theory
* Total Citation Counts Rankings
Rankings
204,037
73,187
683
Ranking Based On Selection: 5
Katrijn Gielens
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,021
2,082
0.415
* Total Citation Counts Rankings
Rankings
274,154
93,714
841
Ranking Based On Selection: 6
Sriram Venkataraman
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,638
1,591
0.437
Marketing
healthcare
empirical industrial Organization
economics
public policy
* Total Citation Counts Rankings
Rankings
582,664
177,592
1,382
Ranking Based On Selection: 7
Jonathan A Jensen
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,308
1,043
0.797
Data Science
Sport Marketing/Sponsorship Analytics
Consumer Behavior
* Total Citation Counts Rankings
Rankings
671,756
200,219
1,516
Ranking Based On Selection: 8
Claudia Kubowicz Malhotra
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,019
576
0.565
* Total Citation Counts Rankings
Rankings
723,617
212,740
1,581
Ranking Based On Selection: 9
Lisa M Vizer
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
882
576
0.653
Consumer health informatics
Human-computer interaction
* Total Citation Counts Rankings
Rankings
1,023,403
272,158
1,836
Ranking Based On Selection: 10
Nicholas Didow
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
386
57
0.148
marketing
consumer behavior
market research
* Total Citation Counts Rankings
Rankings
1,382,656
322,967
2,048
Ranking Based On Selection: 11
Daniel Ringel
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
163
131
0.804
marketing strategy
competition
data science
AI
* Total Citation Counts Rankings
Rankings
1,572,901
348,549
2,128
Ranking Based On Selection: 12
Fei Long
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
102
0.990
Digital marketing
Platform
Contract theory
* Total Citation Counts Rankings
Rankings
1,794,247
378,655
2,238
Ranking Based On Selection: 13
Annie Williams
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
56
1.000
Consumer Behavior
Sustainability
CSR
Signaling Theory
Apparel Consumption
* Total Citation Counts Rankings
Rankings
1,987,354
404,009
2,361
Ranking Based On Selection: 14
Sibel Sozuer
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
26
0.897
* Total Citation Counts Rankings
Rankings
2,318,463
441,490
2,566
Ranking Based On Selection: 15
Sridhar Balasubramanian
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Marketing
innovation
technology
strategy