Citation Rankings
Highly Cited Researchers

University of Nottingham Ningbo China Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Total Citation Counts Rankings
Ranking Based On Selection :1
China
MS Balaji Sathyaprakash Balaji Makam
Sustainability Marketing
Retailing
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,002
7,560
0.840
* Total Citation Counts Rankings
Ranking Based On Selection :2
China
Ruizhi Yuan
marketing
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
454
417
0.919
* Total Citation Counts Rankings
Ranking Based On Selection :3
China
Bo Huang
Marketing
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
212
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :4
China
Lin Huang
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172
155
0.901
* Total Citation Counts Rankings
Ranking Based On Selection :5
China
Xuan Huang
Marketing strategy
Leadership
International marketing
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
147
144
0.980
* Total Citation Counts Rankings
Ranking Based On Selection :6
China
Cenhua Lyu
Tourism marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
49
1.000
* Total Citation Counts Rankings
Rankings
111,607
China
4,702
9
Ranking Based On Selection: 1
MS Balaji Sathyaprakash Balaji Makam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,002
7,560
0.840
Sustainability Marketing
Retailing
Services Marketing
* Total Citation Counts Rankings
Rankings
956,432
China
42,790
110
Ranking Based On Selection: 2
Ruizhi Yuan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
454
417
0.919
* Total Citation Counts Rankings
Rankings
1,264,304
China
55,573
153
Ranking Based On Selection: 3
Bo Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
212
1.000
* Total Citation Counts Rankings
Rankings
1,352,815
China
59,911
168
Ranking Based On Selection: 4
Lin Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172
155
0.901
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
* Total Citation Counts Rankings
Rankings
1,418,959
China
63,029
178
Ranking Based On Selection: 5
Xuan Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
147
144
0.980
Marketing strategy
Leadership
International marketing
CSR
* Total Citation Counts Rankings
Rankings
1,826,541
China
80,827
232
Ranking Based On Selection: 6
Cenhua Lyu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
49
1.000