The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Sustainability Marketing
Retailing
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,002
7,560
0.840
* Total Citation Counts Rankings
Ranking Based On Selection :2
marketing
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
454
417
0.919
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
212
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :4
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172
155
0.901
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing strategy
Leadership
International marketing
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
147
144
0.980
* Total Citation Counts Rankings
Ranking Based On Selection :6
Tourism marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
49
1.000
MS Balaji Sathyaprakash Balaji Makam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,002
7,560
0.840
Sustainability Marketing
Retailing
Services Marketing
Ruizhi Yuan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
454
417
0.919
Bo Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
212
1.000
Lin Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172
155
0.901
Entrepreneurship Education
Innovation
Supply Chain Collaboration
Marketing
Xuan Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
147
144
0.980
Marketing strategy
Leadership
International marketing
CSR
Cenhua Lyu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
49
1.000