Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 14 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
Service Management
Service Delivery
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,928
11,505
0.320
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Fair Trade
Ethics
Sales
KAM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,397
3,450
0.639
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Research Methods
Small Business
e-Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,020
1,592
0.317
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Digital Marketing
Behavioural Science
Consumer Behaviour
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,812
4,531
0.942
* Total Citation Counts Rankings
Ranking Based On Selection: 5
retail marketing
international retailing
franchising
marketing history
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,979
891
0.224
* Total Citation Counts Rankings
Ranking Based On Selection: 6
customer/actor engagement
value co-creation
services marketing
service research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,972
2,687
0.676
* Total Citation Counts Rankings
Ranking Based On Selection: 7
consumer culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,448
1,252
0.511
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Executive education
Marketing strategy
market (trans)formation
consumption cultures
marketplace diversity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,249
1,181
0.525
* Total Citation Counts Rankings
Ranking Based On Selection: 9
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,118
741
0.663
* Total Citation Counts Rankings
Ranking Based On Selection: 10
consumer culture
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
426
328
0.770
* Total Citation Counts Rankings
Ranking Based On Selection: 11
international marketing
marketing strategy
branding
digital marketing
marketing management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122
114
0.934
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
97
97
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Eco-innovation
Circular Economy
Environmental practices
Environmental performance indicators
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54
46
0.852
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
1
0.167
* Total Citation Counts Rankings
Rankings
17,377
1,528
6
Ranking Based On Selection: 1
Alan Wilson
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,928
11,505
0.320
Marketing
Service Management
Service Delivery
Marketing Research
* Total Citation Counts Rankings
Rankings
193,910
14,885
126
Ranking Based On Selection: 2
Iain A Davies
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,397
3,450
0.639
* Total Citation Counts Rankings
Rankings
208,154
15,877
142
Ranking Based On Selection: 3
Stephen Tagg
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,020
1,592
0.317
Research Methods
Small Business
e-Marketing
* Total Citation Counts Rankings
Rankings
216,713
16,419
151
Ranking Based On Selection: 4
Graeme Mclean
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,812
4,531
0.942
Digital Marketing
Behavioural Science
Consumer Behaviour
Services Marketing
* Total Citation Counts Rankings
Rankings
258,424
19,073
186
Ranking Based On Selection: 5
Anne Marie Doherty
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,979
891
0.224
retail marketing
international retailing
franchising
marketing history
* Total Citation Counts Rankings
Rankings
258,795
19,097
188
Ranking Based On Selection: 6
Matthew Alexander
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,972
2,687
0.676
customer/actor engagement
value co-creation
services marketing
service research
* Total Citation Counts Rankings
Rankings
386,091
26,464
290
Ranking Based On Selection: 7
Kathy Hamilton
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,448
1,252
0.511
* Total Citation Counts Rankings
Rankings
411,295
27,828
311
Ranking Based On Selection: 8
Aliakbar Jafari
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,249
1,181
0.525
Executive education
Marketing strategy
market (trans)formation
consumption cultures
marketplace diversity
* Total Citation Counts Rankings
Rankings
646,683
39,562
450
Ranking Based On Selection: 9
Derek Bryce
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,118
741
0.663
* Total Citation Counts Rankings
Rankings
994,988
54,757
583
Ranking Based On Selection: 10
Andrea Tonner
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
426
328
0.770
* Total Citation Counts Rankings
Rankings
1,520,878
77,352
807
Ranking Based On Selection: 11
Eleni Lenia Tsougkou|Eleni Tsougkou, Lenia Tsougkou
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122
114
0.934
international marketing
marketing strategy
branding
digital marketing
marketing management
* Total Citation Counts Rankings
Rankings
1,612,226
80,227
842
Ranking Based On Selection: 12
Mijka Ghorbani
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
97
97
1.000
* Total Citation Counts Rankings
Rankings
1,820,552
85,672
912
Ranking Based On Selection: 13
William Jeferson Vieira De Souza
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54
46
0.852
Eco-innovation
Circular Economy
Environmental practices
Environmental performance indicators
* Total Citation Counts Rankings
Rankings
2,275,200
94,783
1,035
Ranking Based On Selection: 14
Rose Moggach
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
1
0.167