Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172,146
74,680
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :2
Consumer behaviour
perceived risk
confusion
ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,078
7,809
0.338
* Total Citation Counts Rankings
Ranking Based On Selection :3
Co-creation
health services
innovation
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,234
10,369
0.488
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing Strategy
Sourcing and Channel Analysis
B2B Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,993
2,978
0.298
* Total Citation Counts Rankings
Ranking Based On Selection :5
tobacco control
social media
social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,870
4,456
0.649
* Total Citation Counts Rankings
Ranking Based On Selection :6
marketing
choice model
ethical consumer
best worst scaling maxdiff
education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,029
2,829
0.563
* Total Citation Counts Rankings
Ranking Based On Selection :7
Market microstructure
price discovery
market manipulation
insider trading
cryptocurrencies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,420
3,499
0.792
* Total Citation Counts Rankings
Ranking Based On Selection :8
Consumer habit
social consumer motivation
individual and group decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,911
1,936
0.495
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing Strategy
Poverty Alleviation
SDGs
Customer Engagement Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,044
2,103
0.691
* Total Citation Counts Rankings
Ranking Based On Selection :10
Branding
Media Representations
Cultural Diversity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,756
2,386
0.866
* Total Citation Counts Rankings
Ranking Based On Selection :11
cultural influence
social cognition
behavioral decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,680
942
0.351
* Total Citation Counts Rankings
Ranking Based On Selection :12
Consumer Behaviour
Digital Marketing
Marketing of Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,407
1,390
0.577
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing's cross-functional relationships
new product development
structural equation modeling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,170
967
0.446
* Total Citation Counts Rankings
Ranking Based On Selection :14
Social Media Marketing
Machine Learning
Unstructured Information
Storytelling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,573
806
0.512
* Total Citation Counts Rankings
Ranking Based On Selection :15
Consumer psychology
judgement and decision-making
behavioral economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,403
1,054
0.751
* Total Citation Counts Rankings
Ranking Based On Selection :16
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
980
668
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :17
B2B Marketing
Networks
Relationships
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
744
370
0.497
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing Analytics
Marketing Strategy
Startups
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
652
430
0.660
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing
E-Commerce
Consumer Behaviour
Organisational Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
499
263
0.527
* Total Citation Counts Rankings
Ranking Based On Selection :20
engineering design
choice modeling
econometrics
optimization
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
247
0.498
* Total Citation Counts Rankings
Ranking Based On Selection :21
Market Microstructure
Empirical Finance
Cryptocurrencies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
280
227
0.811
* Total Citation Counts Rankings
Ranking Based On Selection :22
B2B Marketing Strategy
Innovation Management
Environmental Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
205
200
0.976
* Total Citation Counts Rankings
Ranking Based On Selection :23
Consumer mindsets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
167
143
0.856
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing
Analytics
Customer Experience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107
105
0.981
* Total Citation Counts Rankings
Ranking Based On Selection :25
Market microstructure
agent-based modelling
algorithm trading
behavioral finance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
23
0.500
* Total Citation Counts Rankings
Rankings
1,084
27
2
Ranking Based On Selection: 1
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172,146
74,680
0.434
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
33,133
1,458
130
Ranking Based On Selection: 2
Vincent Mitchell
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,078
7,809
0.338
Consumer behaviour
perceived risk
confusion
ethics
* Total Citation Counts Rankings
Rankings
37,276
1,650
143
Ranking Based On Selection: 3
Pennie Frow
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,234
10,369
0.488
Co-creation
health services
innovation
marketing strategy
* Total Citation Counts Rankings
Rankings
98,566
4,534
107
Ranking Based On Selection: 4
Namwoon Kim
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,993
2,978
0.298
Marketing Strategy
Sourcing and Channel Analysis
B2B Marketing
* Total Citation Counts Rankings
Rankings
149,160
6,850
503
Ranking Based On Selection: 5
Becky Freeman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,870
4,456
0.649
tobacco control
social media
social marketing
* Total Citation Counts Rankings
Rankings
203,715
9,250
248
Ranking Based On Selection: 6
Paul F Burke
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,029
2,829
0.563
marketing
choice model
ethical consumer
best worst scaling maxdiff
education
* Total Citation Counts Rankings
Rankings
230,267
10,388
280
Ranking Based On Selection: 7
Talis Putnins
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,420
3,499
0.792
Market microstructure
price discovery
market manipulation
insider trading
cryptocurrencies
* Total Citation Counts Rankings
Rankings
257,568
11,507
309
Ranking Based On Selection: 8
Leona Tam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,911
1,936
0.495
Consumer habit
social consumer motivation
individual and group decision making
* Total Citation Counts Rankings
Rankings
318,850
13,907
946
Ranking Based On Selection: 9
Ranjit Voola
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,044
2,103
0.691
Marketing Strategy
Poverty Alleviation
SDGs
Customer Engagement Behaviour
* Total Citation Counts Rankings
Rankings
345,707
14,946
397
Ranking Based On Selection: 10
Susie Khamis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,756
2,386
0.866
Branding
Media Representations
Cultural Diversity
* Total Citation Counts Rankings
Rankings
353,660
15,236
1,020
Ranking Based On Selection: 11
Donnel Briley
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,680
942
0.351
cultural influence
social cognition
behavioral decision making
* Total Citation Counts Rankings
Rankings
384,336
16,372
1,089
Ranking Based On Selection: 12
Vik Naidoo
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,407
1,390
0.577
Consumer Behaviour
Digital Marketing
Marketing of Education
* Total Citation Counts Rankings
Rankings
415,173
17,425
456
Ranking Based On Selection: 13
Graham Massey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,170
967
0.446
Marketing's cross-functional relationships
new product development
structural equation modeling
* Total Citation Counts Rankings
Rankings
519,513
21,048
558
Ranking Based On Selection: 14
Suresh Sood
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,573
806
0.512
Social Media Marketing
Machine Learning
Unstructured Information
Storytelling
* Total Citation Counts Rankings
Rankings
558,286
22,353
582
Ranking Based On Selection: 15
Adrian R Camilleri
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,403
1,054
0.751
Consumer psychology
judgement and decision-making
behavioral economics
* Total Citation Counts Rankings
Rankings
685,707
26,164
684
Ranking Based On Selection: 16
Hillbun Ho
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
980
668
0.682
* Total Citation Counts Rankings
Rankings
783,741
28,694
1,864
Ranking Based On Selection: 17
Catherine Sutton Brady
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
744
370
0.497
B2B Marketing
Networks
Relationships
* Total Citation Counts Rankings
Rankings
828,396
29,760
793
Ranking Based On Selection: 18
Ofer Mintz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
652
430
0.660
Marketing Analytics
Marketing Strategy
Startups
Digital Marketing
* Total Citation Counts Rankings
Rankings
918,909
31,313
1,976
Ranking Based On Selection: 19
Joshua Chang
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
499
263
0.527
Marketing
E-Commerce
Consumer Behaviour
Organisational Behaviour
* Total Citation Counts Rankings
Rankings
921,361
31,331
848
Ranking Based On Selection: 20
Bart D Frischknecht
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
247
0.498
engineering design
choice modeling
econometrics
optimization
marketing strategy
* Total Citation Counts Rankings
Rankings
1,153,113
33,497
2,140
Ranking Based On Selection: 21
Angelo Aspris
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
280
227
0.811
Market Microstructure
Empirical Finance
Cryptocurrencies
* Total Citation Counts Rankings
Rankings
1,284,082
34,968
933
Ranking Based On Selection: 22
Mahdi Vesal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
205
200
0.976
B2B Marketing Strategy
Innovation Management
Environmental Sustainability
* Total Citation Counts Rankings
Rankings
1,372,090
36,143
971
Ranking Based On Selection: 23
Geetanjali Saluja
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
167
143
0.856
* Total Citation Counts Rankings
Rankings
1,558,191
38,584
2,616
Ranking Based On Selection: 24
Darren Kim|Darren Sung Uk Kim, Darren Kim
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107
105
0.981
Marketing
Analytics
Customer Experience
* Total Citation Counts Rankings
Rankings
1,859,858
42,619
1,237
Ranking Based On Selection: 25
Lijian Wei
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
23
0.500
Market microstructure
agent-based modelling
algorithm trading
behavioral finance