The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,987
2,385
0.265
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing Competitiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,676
356
0.212
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing
consumer behaviour
retailing
marketing strategy
Japanese business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,286
552
0.429
* Total Citation Counts Rankings
Ranking Based On Selection: 4
brand equity
brand strategy
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Marketing
Value
Practice Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
Richard J Varey
University of Waikato
Hamilton, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,987
2,385
0.265
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Roger Brooksbank
University of Waikato
Hamilton, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,676
356
0.212
Roy Larke
University of Waikato
Hamilton, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,286
552
0.429
Marketing
consumer behaviour
retailing
marketing strategy
Japanese business
Korey Rubenstein
University of Waikato
Hamilton, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
brand equity
brand strategy
consumer behavior
Lee Harrison
University of Waikato
Hamilton, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000