Citation Rankings
Highly Cited Researchers
University of Wollongong Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,893
9,622
0.302
* Total Citation Counts Rankings
Ranking Based On Selection :2
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,221
2,795
0.868
* Total Citation Counts Rankings
Ranking Based On Selection :3
consumer well-being
research methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,206
1,309
0.408
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
sustainability
communications
CSR
tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,972
1,595
0.537
* Total Citation Counts Rankings
Ranking Based On Selection :5
services marketing
marketing education
assurance of learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,656
1,387
0.522
* Total Citation Counts Rankings
Ranking Based On Selection :6
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,340
664
0.496
* Total Citation Counts Rankings
Ranking Based On Selection :7
New Product Development
Marketing's Working Relationships with other functions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,273
735
0.577
* Total Citation Counts Rankings
Ranking Based On Selection :8
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,008
726
0.720
* Total Citation Counts Rankings
Ranking Based On Selection :9
Social Marketing
Fear Appeals
Road Safety Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
842
264
0.314
* Total Citation Counts Rankings
Ranking Based On Selection :10
Digital Markting Communication and semantic research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
573
538
0.939
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Peer-to-Peer Communication
Linguistic
WOM
eWOM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
33
0.702
* Total Citation Counts Rankings
Ranking Based On Selection :12
marketing
sports marketing
marketing education
smart PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
24
1.000
* Total Citation Counts Rankings
Rankings
20,357
867
12
Ranking Based On Selection: 1
John R Rossiter
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,893
9,622
0.302
* Total Citation Counts Rankings
Rankings
304,274
483
2
Ranking Based On Selection: 2
Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,221
2,795
0.868
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
* Total Citation Counts Rankings
Rankings
305,463
13,376
266
Ranking Based On Selection: 3
Nina Reynolds
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,206
1,309
0.408
consumer well-being
research methods
* Total Citation Counts Rankings
Rankings
325,254
14,178
281
Ranking Based On Selection: 4
Alan Pomering
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,972
1,595
0.537
Marketing
sustainability
communications
CSR
tourism
* Total Citation Counts Rankings
Rankings
356,122
15,321
301
Ranking Based On Selection: 5
Venkat Yanamandram
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,656
1,387
0.522
services marketing
marketing education
assurance of learning
* Total Citation Counts Rankings
Rankings
574,320
22,873
444
Ranking Based On Selection: 6
Lynnaire Sheridan
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,340
664
0.496
* Total Citation Counts Rankings
Rankings
592,262
23,446
454
Ranking Based On Selection: 7
Elias Kyriazis
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,273
735
0.577
New Product Development
Marketing's Working Relationships with other functions
* Total Citation Counts Rankings
Rankings
675,567
1,273
16
Ranking Based On Selection: 8
Vel Prakash
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,008
726
0.720
* Total Citation Counts Rankings
Rankings
740,428
27,603
530
Ranking Based On Selection: 9
Jennifer Algie|Jennifer Thornton
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
842
264
0.314
Social Marketing
Fear Appeals
Road Safety Advertising
* Total Citation Counts Rankings
Rankings
870,277
30,592
580
Ranking Based On Selection: 10
Michael Mehmet
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
573
538
0.939
Digital Markting Communication and semantic research
* Total Citation Counts Rankings
Rankings
1,852,248
42,524
737
Ranking Based On Selection: 11
Behnam Forouhandeh
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
33
0.702
Marketing
Peer-to-Peer Communication
Linguistic
WOM
eWOM
* Total Citation Counts Rankings
Rankings
2,031,756
44,840
763
Ranking Based On Selection: 12
Mercedez Hinchcliff
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
24
1.000
marketing
sports marketing
marketing education
smart PLS