Citation Rankings
Highly Cited Researchers
Victoria University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,305
62,557
0.650
* Total Citation Counts Rankings
Ranking Based On Selection :2
development of entrepreneurial expertise
value creation
relationship marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,367
3,940
0.319
* Total Citation Counts Rankings
Ranking Based On Selection :3
service recovery
complaining behavior
servicescapes
word-of-mouth
online reviews
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,062
3,267
0.271
* Total Citation Counts Rankings
Ranking Based On Selection :4
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,595
2,871
0.248
* Total Citation Counts Rankings
Ranking Based On Selection :5
service performance
branding
luxury
SME internationalisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,519
4,743
0.557
* Total Citation Counts Rankings
Ranking Based On Selection :6
service excellence
financial services marketing
services marketing
sports coaching
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,468
2,128
0.285
* Total Citation Counts Rankings
Ranking Based On Selection :7
Market Orientation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,000
1,624
0.406
* Total Citation Counts Rankings
Ranking Based On Selection :8
marketing
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,021
357
0.118
* Total Citation Counts Rankings
Ranking Based On Selection :9
Events
consumer behaviour
marketing communications
brand management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,554
1,030
0.403
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
consumer behaviour
brands
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,098
1,078
0.514
* Total Citation Counts Rankings
Ranking Based On Selection :11
Microfluidics
artificial cells
commercialisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,830
1,072
0.586
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
PLS
SEM
CRM
Internet Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,580
1,084
0.686
* Total Citation Counts Rankings
Ranking Based On Selection :13
national identity
commercial nationalism
destination marketing
cultural tourism
popular culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,389
832
0.599
* Total Citation Counts Rankings
Ranking Based On Selection :14
Services in Marketing
Nonprofit Marketing
Marketing Education
social media marketing
customer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,326
740
0.558
* Total Citation Counts Rankings
Ranking Based On Selection :15
International Marketing
SME internationalisation
crisis management
relationship management
business in China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,286
750
0.583
* Total Citation Counts Rankings
Ranking Based On Selection :16
Economic sociology of IB
social identity theory
diversity
equity & inclusion
corruption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,052
644
0.612
* Total Citation Counts Rankings
Ranking Based On Selection :17
Sport Marketing
Sport Facility and Event Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,019
541
0.531
* Total Citation Counts Rankings
Ranking Based On Selection :18
Macromarketing
Sustainability
Society and Marketing
Marketing Systems
Islamic Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
988
784
0.794
* Total Citation Counts Rankings
Ranking Based On Selection :19
Services Marketing
Transformative Service Research
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
864
546
0.632
* Total Citation Counts Rankings
Ranking Based On Selection :20
consumer culture
cultural labour
surveillance
privacy
craft beer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
845
554
0.656
* Total Citation Counts Rankings
Ranking Based On Selection :21
Retail Economics
Country of origin
Scriptural studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
808
228
0.282
* Total Citation Counts Rankings
Ranking Based On Selection :22
Branding
Consumer Behaviour
Segmentation
Learning and Teaching
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
765
322
0.421
* Total Citation Counts Rankings
Ranking Based On Selection :23
Internet Marketing
word of mouth
new product diffusion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
688
314
0.456
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing
Consumer Behavior
Cultural
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
408
375
0.919
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing
Political Markeeting
In ternational marketing
Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
88
0.421
* Total Citation Counts Rankings
Rankings
3,213
15
1
Ranking Based On Selection: 1
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,305
62,557
0.650
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
* Total Citation Counts Rankings
Rankings
74,319
3,302
55
Ranking Based On Selection: 2
J Brock Smith
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,367
3,940
0.319
development of entrepreneurial expertise
value creation
relationship marketing
* Total Citation Counts Rankings
Rankings
76,568
31,633
1
Ranking Based On Selection: 3
Jeffrey Blodgett
University of Houston Victoria
Victoria, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,062
3,267
0.271
service recovery
complaining behavior
servicescapes
word-of-mouth
online reviews
* Total Citation Counts Rankings
Rankings
80,353
3,573
63
Ranking Based On Selection: 4
Stephen S Tax
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,595
2,871
0.248
* Total Citation Counts Rankings
Rankings
114,904
559
58
Ranking Based On Selection: 5
Nicholas Ashill
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,519
4,743
0.557
service performance
branding
luxury
SME internationalisation
* Total Citation Counts Rankings
Rankings
132,942
5,875
101
Ranking Based On Selection: 6
Mark Colgate
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,468
2,128
0.285
service excellence
financial services marketing
services marketing
sports coaching
* Total Citation Counts Rankings
Rankings
246,043
10,993
57
Ranking Based On Selection: 7
Mark Farrell
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,000
1,624
0.406
* Total Citation Counts Rankings
Rankings
313,104
12,890
238
Ranking Based On Selection: 8
Saul Klein
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,021
357
0.118
* Total Citation Counts Rankings
Rankings
358,595
15,391
87
Ranking Based On Selection: 9
Anne Marie Hede
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,554
1,030
0.403
Events
consumer behaviour
marketing communications
brand management
* Total Citation Counts Rankings
Rankings
415,718
17,416
95
Ranking Based On Selection: 10
Rosa Rios
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,098
1,078
0.514
marketing
consumer behaviour
brands
digital marketing
* Total Citation Counts Rankings
Rankings
458,796
17,594
320
Ranking Based On Selection: 11
Katherine S Elvira
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,830
1,072
0.586
Microfluidics
artificial cells
commercialisation
* Total Citation Counts Rankings
Rankings
506,728
2,790
274
Ranking Based On Selection: 12
James E. Richard
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,580
1,084
0.686
Marketing
PLS
SEM
CRM
Internet Marketing
* Total Citation Counts Rankings
Rankings
550,328
22,087
128
Ranking Based On Selection: 13
Leanne White
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,389
832
0.599
national identity
commercial nationalism
destination marketing
cultural tourism
popular culture
* Total Citation Counts Rankings
Rankings
566,387
22,588
129
Ranking Based On Selection: 14
Romana Garma
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,326
740
0.558
Services in Marketing
Nonprofit Marketing
Marketing Education
social media marketing
customer
* Total Citation Counts Rankings
Rankings
577,043
3,163
318
Ranking Based On Selection: 15
Hongzhi Gao
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,286
750
0.583
International Marketing
SME internationalisation
crisis management
relationship management
business in China
* Total Citation Counts Rankings
Rankings
648,164
3,471
358
Ranking Based On Selection: 16
Matevz (Matt) Raskovic|Matt Raskovic, Matevz Raskovic, Matevž Rašković
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,052
644
0.612
Economic sociology of IB
social identity theory
diversity
equity & inclusion
corruption
* Total Citation Counts Rankings
Rankings
659,642
25,465
150
Ranking Based On Selection: 17
Eric Schwarz
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,019
541
0.531
Sport Marketing
Sport Facility and Event Management
* Total Citation Counts Rankings
Rankings
670,512
3,561
368
Ranking Based On Selection: 18
Djavlonbek Kadirov
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
988
784
0.794
Macromarketing
Sustainability
Society and Marketing
Marketing Systems
Islamic Marketing
* Total Citation Counts Rankings
Rankings
718,748
3,771
386
Ranking Based On Selection: 19
Janet Davey
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
864
546
0.632
Services Marketing
Transformative Service Research
Social Marketing
* Total Citation Counts Rankings
Rankings
726,718
3,802
390
Ranking Based On Selection: 20
Kathleen Kuehn
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
845
554
0.656
consumer culture
cultural labour
surveillance
privacy
craft beer
* Total Citation Counts Rankings
Rankings
742,857
27,663
171
Ranking Based On Selection: 21
Mario J Miranda
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
808
228
0.282
Retail Economics
Country of origin
Scriptural studies
* Total Citation Counts Rankings
Rankings
762,092
28,164
173
Ranking Based On Selection: 22
Maxwell Winchester
Victoria University
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
765
322
0.421
Branding
Consumer Behaviour
Segmentation
Learning and Teaching
* Total Citation Counts Rankings
Rankings
798,580
230,499
21
Ranking Based On Selection: 23
Jun Yang
University of Houston Victoria
Victoria, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
688
314
0.456
Internet Marketing
word of mouth
new product diffusion
* Total Citation Counts Rankings
Rankings
982,798
31,628
556
Ranking Based On Selection: 24
Huachao Gao
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
408
375
0.919
Marketing
Consumer Behavior
Cultural
* Total Citation Counts Rankings
Rankings
1,254,300
305,791
36
Ranking Based On Selection: 25
Joseph Ben-Ur
University of Houston Victoria
Victoria, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
209
88
0.421
Marketing
Political Markeeting
In ternational marketing
Economics