The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,298
9,142
0.410
* Total Citation Counts Rankings
Ranking Based On Selection :2
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,687
1,050
0.622
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing Strategy
Marketing and Public Policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
730
361
0.495
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer Perception
Brand Perception
Numerosity
Algorithm Bias
Demographic Bias
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
105
105
1.000
Charles R Taylor
Villanova University
Villanova, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,298
9,142
0.410
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
Beth Vallen
Villanova University
Villanova, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,687
1,050
0.622
Matthew Sarkees
Villanova University
Villanova, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
730
361
0.495
Marketing Strategy
Marketing and Public Policy
Shelly Rathee
Villanova University
Villanova, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
105
105
1.000
Consumer Perception
Brand Perception
Numerosity
Algorithm Bias
Demographic Bias