Citation Rankings
Highly Cited Researchers
Wirtschaftsuniversität Wien Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Innovation
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,962
5,561
0.465
* Total Citation Counts Rankings
Ranking Based On Selection :2
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,232
1,963
0.464
* Total Citation Counts Rankings
Ranking Based On Selection :3
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,782
1,792
0.644
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer Research
Economic Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,169
1,377
0.635
* Total Citation Counts Rankings
Ranking Based On Selection :5
experimental economics
voting behaviour
social preferences
cultural economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
797
392
0.492
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
520
355
0.683
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
245
0.609
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
210
170
0.810
* Total Citation Counts Rankings
Ranking Based On Selection :9
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
158
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Consumer Behavior
Gerontology
Retailing
Services
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139
119
0.856
* Total Citation Counts Rankings
Ranking Based On Selection :11
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
137
137
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :12
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
74
73
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
management
tourism
auditing
SME.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
5
0.167
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
consumer behavior
sports marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Total Citation Counts Rankings
Rankings
77,378
438
11
Ranking Based On Selection: 1
Martin Schreier
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,962
5,561
0.465
Marketing
Innovation
Consumer Behavior
* Total Citation Counts Rankings
Rankings
233,445
1,338
29
Ranking Based On Selection: 2
Elfriede Penz
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,232
1,963
0.464
consumer behavior
sustainable consumption
sustainability strategies
IP infringement
social identity
* Total Citation Counts Rankings
Rankings
334,849
1,868
51
Ranking Based On Selection: 3
Monika Koller
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,782
1,792
0.644
Consumer Behavior
Customer Value
Marketing Management
Consumer Neuroscience
Service Management
* Total Citation Counts Rankings
Rankings
405,790
2,221
61
Ranking Based On Selection: 4
Bernadette Kamleitner
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,169
1,377
0.635
Consumer Research
Economic Psychology
* Total Citation Counts Rankings
Rankings
747,621
3,761
112
Ranking Based On Selection: 5
Anita Zednik
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
797
392
0.492
experimental economics
voting behaviour
social preferences
cultural economics
* Total Citation Counts Rankings
Rankings
888,681
4,384
129
Ranking Based On Selection: 6
Nils Wlömert
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
520
355
0.683
* Total Citation Counts Rankings
Rankings
989,110
4,880
147
Ranking Based On Selection: 7
Nadia Abou Nabout
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
245
0.609
Marketing
Digital Marketing
Online Advertising
Programmatic Advertising
Social Media Marketing
* Total Citation Counts Rankings
Rankings
1,251,520
6,059
193
Ranking Based On Selection: 8
Michael Platzer
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
210
170
0.810
* Total Citation Counts Rankings
Rankings
1,370,155
6,542
207
Ranking Based On Selection: 9
Melanie Clegg
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
158
1.000
mixed-method research
new technologies
artificial intelligence
consumer behavior and marketing
* Total Citation Counts Rankings
Rankings
1,425,073
6,730
216
Ranking Based On Selection: 10
Robert Zniva
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
139
119
0.856
Consumer Behavior
Gerontology
Retailing
Services
Marketing
* Total Citation Counts Rankings
Rankings
1,430,233
6,744
219
Ranking Based On Selection: 11
Ulrike Phieler
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
137
137
1.000
consumer interactions
firm-generated word-of-mouth
advertising effectiveness
endogeneitiy
* Total Citation Counts Rankings
Rankings
1,674,090
7,616
246
Ranking Based On Selection: 12
Selma Saracevic
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
74
73
0.986
* Total Citation Counts Rankings
Rankings
1,960,316
8,380
272
Ranking Based On Selection: 13
Ph D Saša Vujić
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
5
0.167
Marketing
management
tourism
auditing
SME.
* Total Citation Counts Rankings
Rankings
2,312,879
9,083
299
Ranking Based On Selection: 14
Fabian Nindl
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Marketing
consumer behavior
sports marketing