Citation Rankings
Highly Cited Researchers

Zayed University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Total Citation Counts Rankings
Ranking Based On Selection :1
United Arab Emirates
Lars Bergkvist
Marketing
Advertising
Marketing Communications
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,236
4,123
0.570
* Total Citation Counts Rankings
Ranking Based On Selection :2
United Arab Emirates
Timothy M Daly
search engine optimization
social media
personal values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,696
2,321
0.861
* Total Citation Counts Rankings
Ranking Based On Selection :3
United Arab Emirates
Marc Mazodier
advertising
sponsorship
brand management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,451
907
0.625
* Total Citation Counts Rankings
Ranking Based On Selection :4
United Arab Emirates
Amjad Abu Elsamen
Digital Marketing
Brand Equity
Value Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,074
733
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :5
United Arab Emirates
Tariq Bhatti
Marketing
Business Modelling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
998
399
0.400
* Total Citation Counts Rankings
Ranking Based On Selection :6
United Arab Emirates
Ian Michael
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
805
545
0.677
* Total Citation Counts Rankings
Ranking Based On Selection :7
United Arab Emirates
Damien Arthur
Consumer Research
Consumer Culture Theory
Fear Appeals
Youth Research
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
714
330
0.462
* Total Citation Counts Rankings
Ranking Based On Selection :8
United Arab Emirates
Ridwan Adetunji Raji
Marketing Communication
IMC
Media Management
Advertising
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
692
654
0.945
* Total Citation Counts Rankings
Ranking Based On Selection :9
United Arab Emirates
Park Beede
Advertising
Branding
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
307
142
0.463
* Total Citation Counts Rankings
Ranking Based On Selection :10
United Arab Emirates
Badran Ar Badran
Strategic Communication
Marketing Communication
Public Relations
Tourism Promotion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
275
131
0.476
* Total Citation Counts Rankings
Ranking Based On Selection :11
United Arab Emirates
Li Sun
network effects
two-sided markets
marketing strategy
consumer choices
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
* Total Citation Counts Rankings
Rankings
137,466
United Arab Emirates
152
3
Ranking Based On Selection: 1
Lars Bergkvist
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,236
4,123
0.570
Marketing
Advertising
Marketing Communications
Research Methodology
* Total Citation Counts Rankings
Rankings
343,395
United Arab Emirates
556
36
Ranking Based On Selection: 2
Timothy M Daly
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,696
2,321
0.861
search engine optimization
social media
personal values
* Total Citation Counts Rankings
Rankings
535,538
United Arab Emirates
949
63
Ranking Based On Selection: 3
Marc Mazodier
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,451
907
0.625
* Total Citation Counts Rankings
Rankings
640,678
United Arab Emirates
1,188
83
Ranking Based On Selection: 4
Amjad Abu Elsamen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,074
733
0.682
Digital Marketing
Brand Equity
Value Theory
* Total Citation Counts Rankings
Rankings
667,154
United Arab Emirates
1,253
86
Ranking Based On Selection: 5
Tariq Bhatti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
998
399
0.400
* Total Citation Counts Rankings
Rankings
743,978
United Arab Emirates
1,412
97
Ranking Based On Selection: 6
Ian Michael
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
805
545
0.677
* Total Citation Counts Rankings
Rankings
785,937
United Arab Emirates
1,511
111
Ranking Based On Selection: 7
Damien Arthur
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
714
330
0.462
Consumer Research
Consumer Culture Theory
Fear Appeals
Youth Research
Digital Marketing
* Total Citation Counts Rankings
Rankings
796,256
United Arab Emirates
1,536
115
Ranking Based On Selection: 8
Ridwan Adetunji Raji
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
692
654
0.945
Marketing Communication
IMC
Media Management
Advertising
Brand Management
* Total Citation Counts Rankings
Rankings
1,095,505
United Arab Emirates
2,137
188
Ranking Based On Selection: 9
Park Beede
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
307
142
0.463
* Total Citation Counts Rankings
Rankings
1,140,304
United Arab Emirates
2,234
197
Ranking Based On Selection: 10
Badran Ar Badran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
275
131
0.476
Strategic Communication
Marketing Communication
Public Relations
Tourism Promotion
* Total Citation Counts Rankings
Rankings
2,014,747
United Arab Emirates
3,801
309
Ranking Based On Selection: 11
Li Sun
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
network effects
two-sided markets
marketing strategy
consumer choices