Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Advertising
Marketing Communications
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,236
4,123
0.570
* Total Citation Counts Rankings
Ranking Based On Selection :2
search engine optimization
social media
personal values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,696
2,321
0.861
* Total Citation Counts Rankings
Ranking Based On Selection :3
advertising
sponsorship
brand management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,451
907
0.625
* Total Citation Counts Rankings
Ranking Based On Selection :4
Digital Marketing
Brand Equity
Value Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,074
733
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Business Modelling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
998
399
0.400
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
805
545
0.677
* Total Citation Counts Rankings
Ranking Based On Selection :7
Consumer Research
Consumer Culture Theory
Fear Appeals
Youth Research
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
714
330
0.462
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing Communication
IMC
Media Management
Advertising
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
692
654
0.945
* Total Citation Counts Rankings
Ranking Based On Selection :9
Advertising
Branding
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
307
142
0.463
* Total Citation Counts Rankings
Ranking Based On Selection :10
Strategic Communication
Marketing Communication
Public Relations
Tourism Promotion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
275
131
0.476
* Total Citation Counts Rankings
Ranking Based On Selection :11
network effects
two-sided markets
marketing strategy
consumer choices
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
Lars Bergkvist
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,236
4,123
0.570
Marketing
Advertising
Marketing Communications
Research Methodology
Timothy M Daly
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,696
2,321
0.861
search engine optimization
social media
personal values
Marc Mazodier
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,451
907
0.625
advertising
sponsorship
brand management
Amjad Abu Elsamen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,074
733
0.682
Digital Marketing
Brand Equity
Value Theory
Tariq Bhatti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
998
399
0.400
Ian Michael
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
805
545
0.677
Damien Arthur
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
714
330
0.462
Consumer Research
Consumer Culture Theory
Fear Appeals
Youth Research
Digital Marketing
Ridwan Adetunji Raji
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
692
654
0.945
Marketing Communication
IMC
Media Management
Advertising
Brand Management
Park Beede
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
307
142
0.463
Badran Ar Badran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
275
131
0.476
Strategic Communication
Marketing Communication
Public Relations
Tourism Promotion
Li Sun
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
19
0.792
network effects
two-sided markets
marketing strategy
consumer choices