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AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Metrics
H-Index
i10 Index
Citation Counts
81
153
35,901
Marketing
Retailing
Services
Tourism
Metrics
H-Index
i10 Index
Citation Counts
58
166
18,159
service marketing
hospitality management
service robots
AI in marketing
influencers
Metrics
H-Index
i10 Index
Citation Counts
55
83
18,317
marketing
turismo
economía
salud
análisis medicamentos
Metrics
H-Index
i10 Index
Citation Counts
49
116
8,138
marketing
nuevos productos
franquicia
cliente
Metrics
H-Index
i10 Index
Citation Counts
48
91
6,165
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Metrics
H-Index
i10 Index
Citation Counts
47
82
7,007
online marketing
neuromarketing
tourism marketing
mobile marketing
Metrics
H-Index
i10 Index
Citation Counts
47
84
7,902
Distribución Comercial
Retailing
Marketing Servicios
Metrics
H-Index
i10 Index
Citation Counts
44
111
8,821
Brand management
Consumer behavior
Gamification
Metrics
H-Index
i10 Index
Citation Counts
42
55
10,205
Marketing Strategy
Services Marketing
Retailing
Metrics
H-Index
i10 Index
Citation Counts
42
79
4,920
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Digital Economy
Technology Adoption
Sharing Economy
Mobile Marketing
Cloud Business Organization
Metrics
H-Index
i10 Index
Citation Counts
41
84
5,282
trust
digital marketing
social media
Metrics
H-Index
i10 Index
Citation Counts
41
59
17,027
Marketing
consumer behavior
technology
branding
Metrics
H-Index
i10 Index
Citation Counts
40
65
7,983
marketing
tourism
Metrics
H-Index
i10 Index
Citation Counts
40
68
9,919
marketing
marca
posicionamiento
investigación de mercados
Metrics
H-Index
i10 Index
Citation Counts
40
163
6,742
Marketing
RSC
Sostenibilidad
Emprendimiento
Banca
Metrics
H-Index
i10 Index
Citation Counts
39
69
6,924
Marketing
Hospitality & Tourism
Consumer Behavior
PLS-SEM
SciMAT
Metrics
H-Index
i10 Index
Citation Counts
39
64
7,009
marketing relacional
comportamiento del consumidor
comercio electrónico
comercio móvil
país de origen
Metrics
H-Index
i10 Index
Citation Counts
39
76
4,999
Consumer research
Metrics
H-Index
i10 Index
Citation Counts
38
61
8,207
Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
73
7,829
Marketing
Consumer Behaviour
SEM
Metrics
H-Index
i10 Index
Citation Counts
37
68
13,304
Marketing
Metrics
H-Index
i10 Index
Citation Counts
37
85
12,100
Consumer Behavior
Communication
Ethics and Social Responsibility
Family Decision Making
Metrics
H-Index
i10 Index
Citation Counts
37
68
7,316
New Product Development
Marketing Strategy
Innovation
New Services
Business Growth
Metrics
H-Index
i10 Index
Citation Counts
37
56
12,374
Sustainable Marketing
Corporate Social Reponsibility
Business and Society
Metrics
H-Index
i10 Index
Citation Counts
36
60
6,649
Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
81
153
35,901
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Irene Gil-Saura
Universitat de València
Valencia, Spain
Metrics
H-Index
i10-Index
Citation Counts
58
166
18,159
Marketing
Retailing
Services
Tourism
Luis V. Casaló
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
55
83
18,317
service marketing
hospitality management
service robots
AI in marketing
influencers
Vicente García Egea
Metrics
H-Index
i10-Index
Citation Counts
49
116
8,138
marketing
turismo
economía
salud
análisis medicamentos
Yolanda Polo
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
48
91
6,165
marketing
nuevos productos
franquicia
cliente
José Ramón Saura
Universidad Rey Juan Carlos
Móstoles, Spain
Metrics
H-Index
i10-Index
Citation Counts
47
82
7,007
online privacy
eGovernment
AI ethics
digital marketing
user-generated content
Carla Ruiz Mafé
Universitat de València
Valencia, Spain
Metrics
H-Index
i10-Index
Citation Counts
47
84
7,902
online marketing
neuromarketing
tourism marketing
mobile marketing
Rodolfo Vázquez Casielles
Universidad de Oviedo
Asturias, Spain
Metrics
H-Index
i10-Index
Citation Counts
44
111
8,821
Distribución Comercial
Retailing
Marketing Servicios
Isabel Buil
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
42
55
10,205
Brand management
Consumer behavior
Gamification
Jesús Cambra-Fierro
Universidad Pablo de Olavide
Sevilla, Spain
Metrics
H-Index
i10-Index
Citation Counts
42
79
4,920
Marketing Strategy
Services Marketing
Retailing
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Pedro R. Palos-Sanchez
Universidad de Sevilla
Sevilla, Spain
Metrics
H-Index
i10-Index
Citation Counts
41
84
5,282
Digital Economy
Technology Adoption
Sharing Economy
Mobile Marketing
Cloud Business Organization
Miguel Guinalíu
Universidad de Zaragoza
Zaragoza, Spain
Metrics
H-Index
i10-Index
Citation Counts
41
59
17,027
trust
digital marketing
social media
Ángel Herrero-Crespo
Universidad de Cantabria
Santander, Spain
Metrics
H-Index
i10-Index
Citation Counts
40
65
7,983
Marketing
consumer behavior
technology
branding
Miguel Angel Moliner Tena
Universitat Jaume I
Castellón de la Plana, Spain
Metrics
H-Index
i10-Index
Citation Counts
40
68
9,919
Jordi Aymerich Martinez
Universitat de Barcelona
Barcelona, Spain
Metrics
H-Index
i10-Index
Citation Counts
40
163
6,742
marketing
marca
posicionamiento
investigación de mercados
Andrea Pérez
Universidad de Cantabria
Santander, Spain
Metrics
H-Index
i10-Index
Citation Counts
39
69
6,924
Marketing
RSC
Sostenibilidad
Emprendimiento
Banca
Arturo Molina-Collado
Universidad de Castilla la Mancha
Ciudad Real, Spain
Metrics
H-Index
i10-Index
Citation Counts
39
64
7,009
Marketing
Hospitality & Tourism
Consumer Behavior
PLS-SEM
SciMAT
Sonia San Martín
Universidad de Burgos
Burgos, Spain
Metrics
H-Index
i10-Index
Citation Counts
39
76
4,999
marketing relacional
comportamiento del consumidor
comercio electrónico
comercio móvil
país de origen
Vanessa Apaolaza
Universidad del País Vasco
Leioa, Spain
Metrics
H-Index
i10-Index
Citation Counts
38
61
8,207
Joaquin Aldas-Manzano
Universitat de València
Valencia, Spain
Metrics
H-Index
i10-Index
Citation Counts
38
73
7,829
Javier Sánchez García
Universitat Jaume I
Castellón de la Plana, Spain
Metrics
H-Index
i10-Index
Citation Counts
37
68
13,304
Marketing
Consumer Behaviour
SEM
Josefa D. Martín-Santana
Universidad de Las Palmas de Gran Canaria
Las Palmas de Gran Canaria, Spain
Metrics
H-Index
i10-Index
Citation Counts
37
85
12,100
Salvador Ruiz De Maya
Universidad de Murcia
Murcia, Spain
Metrics
H-Index
i10-Index
Citation Counts
37
68
7,316
Consumer Behavior
Communication
Ethics and Social Responsibility
Family Decision Making
Jose-Luis Munuera-Aleman
Universidad de Murcia
Murcia, Spain
Metrics
H-Index
i10-Index
Citation Counts
37
56
12,374
New Product Development
Marketing Strategy
Innovation
New Services
Business Growth
Rafael Curras-Perez
Universitat de València
Valencia, Spain
Metrics
H-Index
i10-Index
Citation Counts
36
60
6,649
Sustainable Marketing
Corporate Social Reponsibility
Business and Society