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Marketing
Metrics
H-Index
i10 Index
Citation Counts
92
177
122,638
Technology Management
Information Systems
Marketing
Metrics
H-Index
i10 Index
Citation Counts
68
149
26,702
consumer culture
cultural marketing strategy
services
economic development
Metrics
H-Index
i10 Index
Citation Counts
63
127
41,322
energy
consumption
innovations
sustainability
Metrics
H-Index
i10 Index
Citation Counts
49
117
8,484
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Metrics
H-Index
i10 Index
Citation Counts
48
64
11,635
Digital Marketing
Metrics
H-Index
i10 Index
Citation Counts
47
88
10,168
market shaping
market innovation
business models
co-creation
engagement
Metrics
H-Index
i10 Index
Citation Counts
45
67
20,825
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Metrics
H-Index
i10 Index
Citation Counts
42
89
9,105
Metrics
H-Index
i10 Index
Citation Counts
42
75
7,292
International Marketing
International Entrepreneurship
International Business
Born Globals
International New Ventures
Metrics
H-Index
i10 Index
Citation Counts
40
61
7,573
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Value creation
customer engagement
customer experience
service research
B2B marketing
Metrics
H-Index
i10 Index
Citation Counts
39
55
12,537
Personas
Technology
Marketing
NLP
Metrics
H-Index
i10 Index
Citation Counts
38
89
5,019
Service management
innovation
customer experience
marketing
Metrics
H-Index
i10 Index
Citation Counts
37
52
9,239
Marketing
service management
Metrics
H-Index
i10 Index
Citation Counts
37
61
13,232
International Marketing
International Business
International Entrepreneurship
Marketing
Strategy
Metrics
H-Index
i10 Index
Citation Counts
36
59
6,832
sustainable business markets
business networks
B2B marketing
visioning
process research methodology
Metrics
H-Index
i10 Index
Citation Counts
35
46
10,005
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Metrics
H-Index
i10 Index
Citation Counts
34
81
5,552
Marketing
service management
customer management
B2B relationships
relationship dynamics
Metrics
H-Index
i10 Index
Citation Counts
31
47
6,289
marketing and entrepreneurship in tourism
Metrics
H-Index
i10 Index
Citation Counts
31
53
5,311
business relationship dynamics (ending
recovering)
emotions in business
processual & qualitative research
Metrics
H-Index
i10 Index
Citation Counts
31
49
4,351
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Metrics
H-Index
i10 Index
Citation Counts
30
40
4,478
Strategy
Customer experience
Marketing
Customer data
Retailing
Metrics
H-Index
i10 Index
Citation Counts
30
50
4,592
tourism business
information and communication technologies
market segmentation
customer research
Metrics
H-Index
i10 Index
Citation Counts
29
40
5,211
evolution of data economy
my data
self-tracking
economics of sport
health and happiness
Metrics
H-Index
i10 Index
Citation Counts
29
60
11,725
consumption
age
well-being
digitalisation
sustainability
Metrics
H-Index
i10 Index
Citation Counts
27
73
3,535
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
92
177
122,638
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
68
149
26,702
Technology Management
Information Systems
Marketing
Eric Arnould
Aalto University
Espoo, Finland
Metrics
H-Index
i10-Index
Citation Counts
63
127
41,322
consumer culture
cultural marketing strategy
services
economic development
Eva Heiskanen
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
49
117
8,484
energy
consumption
innovations
sustainability
Tommi Laukkanen
University of Eastern Finland
Joensuu, Finland
Metrics
H-Index
i10-Index
Citation Counts
48
64
11,635
Consumer behaviour
Innovation adoption and resistance
Information management
Bank marketing
Quantitative modelling
Jari Salo
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
47
88
10,168
Kaj Storbacka
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
45
67
20,825
market shaping
market innovation
business models
co-creation
engagement
Peter Björk
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
42
89
9,105
Marketing
Consumer behavior
Innovations
Service Design
Tourism
Pia Hurmelinna Laukkanen
University of Oulu
Oulu, Finland
Metrics
H-Index
i10-Index
Citation Counts
42
75
7,292
Sami Saarenketo
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10-Index
Citation Counts
40
61
7,573
International Marketing
International Entrepreneurship
International Business
Born Globals
International New Ventures
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Elina Jaakkola
University of Turku
Turku, Finland
Metrics
H-Index
i10-Index
Citation Counts
39
55
12,537
Value creation
customer engagement
customer experience
service research
B2B marketing
Joni Salminen
University of Turku
Turku, Finland
Metrics
H-Index
i10-Index
Citation Counts
38
89
5,019
Personas
Technology
Marketing
NLP
Kristina Heinonen
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
37
52
9,239
Service management
innovation
customer experience
marketing
Tore Strandvik
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
37
61
13,232
Olli Kuivalainen
Lappeenranta University of Technology
Lappeenranta, Finland
Metrics
H-Index
i10-Index
Citation Counts
36
59
6,832
International Marketing
International Business
International Entrepreneurship
Marketing
Strategy
Aino Halinen
University of Turku
Turku, Finland
Metrics
H-Index
i10-Index
Citation Counts
35
46
10,005
sustainable business markets
business networks
B2B marketing
visioning
process research methodology
Vilma Luoma aho
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
34
81
5,552
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Maria Holmlund
Hanken School of Economics
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
31
47
6,289
Marketing
service management
customer management
B2B relationships
relationship dynamics
Raija Komppula
University of Eastern Finland
Joensuu, Finland
Metrics
H-Index
i10-Index
Citation Counts
31
53
5,311
marketing and entrepreneurship in tourism
Jaana Tähtinen
University of Turku
Turku, Finland
Metrics
H-Index
i10-Index
Citation Counts
31
49
4,351
business relationship dynamics (ending
recovering)
emotions in business
processual & qualitative research
Aijaz A Shaikh
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
30
40
4,478
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Hannu Saarijärvi
Tampere University
Tampere, Finland
Metrics
H-Index
i10-Index
Citation Counts
30
50
4,592
Strategy
Customer experience
Marketing
Customer data
Retailing
Juho Pesonen
University of Eastern Finland
Joensuu, Finland
Metrics
H-Index
i10-Index
Citation Counts
29
40
5,211
tourism business
information and communication technologies
market segmentation
customer research
Mika Pantzar
University of Helsinki
Helsinki, Finland
Metrics
H-Index
i10-Index
Citation Counts
29
60
11,725
evolution of data economy
my data
self-tracking
economics of sport
health and happiness
Terhi Anna Wilska
Jyväskylä University
Jyväskylä, Finland
Metrics
H-Index
i10-Index
Citation Counts
27
73
3,535
consumption
age
well-being
digitalisation
sustainability