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Marketing
vente
negociation
sales
negotiatio
Metrics
H-Index
i10 Index
Citation Counts
2
0
9
Consumer Culture Theor
Metrics
H-Index
i10 Index
Citation Counts
69
206
27,914
Marketing
Commmunications
Branding
Globalisation
Marketing Theor
Metrics
H-Index
i10 Index
Citation Counts
67
175
17,827
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavio
Metrics
H-Index
i10 Index
Citation Counts
54
85
18,818
Marketin
Metrics
H-Index
i10 Index
Citation Counts
48
61
37,351
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainabilit
Metrics
H-Index
i10 Index
Citation Counts
40
60
10,062
Marketing
Innovation
Diffusion
Strateg
Metrics
H-Index
i10 Index
Citation Counts
40
64
24,181
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sale
Metrics
H-Index
i10 Index
Citation Counts
37
50
17,322
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economic
Metrics
H-Index
i10 Index
Citation Counts
37
48
8,478
marketing
consumer behavior
nudging
food
packagin
Metrics
H-Index
i10 Index
Citation Counts
36
56
13,978
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
marketin
Metrics
H-Index
i10 Index
Citation Counts
33
59
4,671
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Researc
Metrics
H-Index
i10 Index
Citation Counts
32
47
3,764
Consumer behavior
retailing
atmospheric
Metrics
H-Index
i10 Index
Citation Counts
32
45
2,887
Marketin
Metrics
H-Index
i10 Index
Citation Counts
32
54
3,767
open innovation
brand as social phenomena
strategic marketin
Metrics
H-Index
i10 Index
Citation Counts
30
47
5,596
Consumer Psychology
Wine Marketing
Sustainabilit
Metrics
H-Index
i10 Index
Citation Counts
29
42
2,687
Metrics
H-Index
i10 Index
Citation Counts
29
45
2,602
Marketin
Metrics
H-Index
i10 Index
Citation Counts
30
57
4,365
Marketing
Consumer behavior
Social Marketing
Retailin
Metrics
H-Index
i10 Index
Citation Counts
28
44
2,746
Marketing
tourism management
hospitality
revenue management
consumer behavio
Metrics
H-Index
i10 Index
Citation Counts
28
32
2,461
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modellin
Metrics
H-Index
i10 Index
Citation Counts
28
54
4,730
big data
data science
fake news
digital common
Metrics
H-Index
i10 Index
Citation Counts
28
42
9,732
Marketing
Economic
Metrics
H-Index
i10 Index
Citation Counts
27
38
18,080
Branding
Values
Past
Meaning
Ar
Metrics
H-Index
i10 Index
Citation Counts
26
41
2,491
consumer resistance
second-hand goods
collaborative consumption
waste prévention
body and spac
Metrics
H-Index
i10 Index
Citation Counts
26
48
3,810
Philippe Coffre
Pôle Universitaire Léonard de Vinci
La Défense, France
Metrics
H-Index
i10-Index
Citation Counts
2
0
9
Marketing
vente
negociation
sales
negotiatio
bernard cova
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
69
206
27,914
Philip Kitchen
Metrics
H-Index
i10-Index
Citation Counts
67
175
17,827
Marketing
Commmunications
Branding
Globalisation
Marketing Theor
Raffaele Filieri
Metrics
H-Index
i10-Index
Citation Counts
54
85
18,818
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavio
Erin Anderson
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
48
61
37,351
Amitava Chattopadhyay
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
40
60
10,062
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainabilit
Hubert Gatignon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
40
64
24,181
Marketing
Innovation
Diffusion
Strateg
Wolfgang Ulaga
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
37
50
17,322
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sale
Ziv Carmon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
37
48
8,478
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economic
Pierre Chandon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
36
56
13,978
marketing
consumer behavior
nudging
food
packagin
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Marc Filser
Université de Bourgogne
Dijon, France
Metrics
H-Index
i10-Index
Citation Counts
33
59
4,671
Robert Mai
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10-Index
Citation Counts
32
47
3,764
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Researc
Renaud Lunardo
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
32
45
2,887
Consumer behavior
retailing
atmospheric
Boris Bartikowski
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
32
54
3,767
Hans Muhlbacher
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10-Index
Citation Counts
30
47
5,596
open innovation
brand as social phenomena
strategic marketin
Nathalie Spielmann
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10-Index
Citation Counts
29
42
2,687
Consumer Psychology
Wine Marketing
Sustainabilit
Nil Özçaglar Toulouse
Université de Lille
Lille, France
Metrics
H-Index
i10-Index
Citation Counts
29
45
2,602
Frank Jacob
ESCP Business School
Paris, France
Metrics
H-Index
i10-Index
Citation Counts
30
57
4,365
Adilson Borges
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10-Index
Citation Counts
28
44
2,746
Marketing
Consumer behavior
Social Marketing
Retailin
Legohérel|Patrick Legohérel
Université d'Angers
Angers, France
Metrics
H-Index
i10-Index
Citation Counts
28
32
2,461
Marketing
tourism management
hospitality
revenue management
consumer behavio
Jean Louis Chandon
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10-Index
Citation Counts
28
54
4,730
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modellin
François Bancilhon
Institut National de Recherche en Informatique et Automatique
Le Chesnay-Rocquencourt, France
Metrics
H-Index
i10-Index
Citation Counts
28
42
9,732
big data
data science
fake news
digital common
V Padmanabhan
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
27
38
18,080
Géraldine Michel
Metrics
H-Index
i10-Index
Citation Counts
26
41
2,491
Branding
Values
Past
Meaning
Ar
Dominique Roux Bauhain
Université de Reims
Reims, France
Metrics
H-Index
i10-Index
Citation Counts
26
48
3,810
consumer resistance
second-hand goods
collaborative consumption
waste prévention
body and spac