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Marketing
vente
negociation
sales
negotiation
Metrics
H-Index
i10 Index
Citation Counts
2
0
8
Consumer Culture Theory
Metrics
H-Index
i10 Index
Citation Counts
69
202
27,533
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Metrics
H-Index
i10 Index
Citation Counts
66
174
17,567
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Metrics
H-Index
i10 Index
Citation Counts
52
82
16,630
Marketing
Metrics
H-Index
i10 Index
Citation Counts
48
62
37,094
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
40
57
9,817
Marketing
Innovation
Diffusion
Strategy
Metrics
H-Index
i10 Index
Citation Counts
40
65
23,913
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Metrics
H-Index
i10 Index
Citation Counts
36
49
17,112
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Metrics
H-Index
i10 Index
Citation Counts
36
48
8,356
marketing
consumer behavior
nudging
food
packaging
Metrics
H-Index
i10 Index
Citation Counts
35
54
13,632
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
Metrics
H-Index
i10 Index
Citation Counts
32
47
3,588
Marketing
Metrics
H-Index
i10 Index
Citation Counts
31
53
3,605
Consumer behavior
retailing
atmospherics
Metrics
H-Index
i10 Index
Citation Counts
30
45
2,657
marketing
Metrics
H-Index
i10 Index
Citation Counts
30
60
4,524
open innovation
brand as social phenomena
strategic marketing
Metrics
H-Index
i10 Index
Citation Counts
29
47
5,589
Marketing
Metrics
H-Index
i10 Index
Citation Counts
29
58
4,356
Consumer Psychology
Wine Marketing
Sustainability
Metrics
H-Index
i10 Index
Citation Counts
28
40
2,515
Marketing
Consumer behavior
Social Marketing
Retailing
Metrics
H-Index
i10 Index
Citation Counts
28
43
2,650
Marketing
Economics
Metrics
H-Index
i10 Index
Citation Counts
28
40
18,002
Marketing
tourism management
hospitality
revenue management
consumer behavior
Metrics
H-Index
i10 Index
Citation Counts
28
32
2,400
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Metrics
H-Index
i10 Index
Citation Counts
28
56
4,601
Metrics
H-Index
i10 Index
Citation Counts
28
45
2,489
big data
data science
fake news
digital commons
Metrics
H-Index
i10 Index
Citation Counts
28
42
9,604
Branding
Values
Past
Meaning
Art
Metrics
H-Index
i10 Index
Citation Counts
26
40
2,359
consumer product goods
Metrics
H-Index
i10 Index
Citation Counts
26
36
4,270
Philippe Coffre
Pôle Universitaire Léonard de Vinci
La Défense, France
Metrics
H-Index
i10-Index
Citation Counts
2
0
8
Marketing
vente
negociation
sales
negotiation
bernard cova
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
69
202
27,533
Philip Kitchen
Metrics
H-Index
i10-Index
Citation Counts
66
174
17,567
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
Raffaele Filieri
Metrics
H-Index
i10-Index
Citation Counts
52
82
16,630
Social Media
eWOM
Technology Adoption
Services Marketing
Online Consumer Behavior
Erin Anderson
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
48
62
37,094
Amitava Chattopadhyay
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
40
57
9,817
Brand Strategy
Innovation
Emerging Markets Firms
Customer Centricity
Sustainability
Hubert Gatignon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
40
65
23,913
Marketing
Innovation
Diffusion
Strategy
Wolfgang Ulaga
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
36
49
17,112
B2B Marketing
B2B Services Growth
Value Pricing
Value-Based Marketing & Sales
Ziv Carmon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
36
48
8,356
Behavioral Decision Making
Consumer Research
Behavior Change
Behavioral Economics
Pierre Chandon
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
35
54
13,632
marketing
consumer behavior
nudging
food
packaging
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Robert Mai
Grenoble École de Management
Grenoble, France
Metrics
H-Index
i10-Index
Citation Counts
32
47
3,588
Consumer Behavior
Sustainability and Health
Implicit Cognitions
Market Research
Boris Bartikowski
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
31
53
3,605
Renaud Lunardo
Kedge Business School
Marseille, France
Metrics
H-Index
i10-Index
Citation Counts
30
45
2,657
Consumer behavior
retailing
atmospherics
Marc Filser
Université de Bourgogne
Dijon, France
Metrics
H-Index
i10-Index
Citation Counts
30
60
4,524
Hans Muhlbacher
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10-Index
Citation Counts
29
47
5,589
open innovation
brand as social phenomena
strategic marketing
Frank Jacob
ESCP Business School
Paris, France
Metrics
H-Index
i10-Index
Citation Counts
29
58
4,356
Nathalie Spielmann
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10-Index
Citation Counts
28
40
2,515
Consumer Psychology
Wine Marketing
Sustainability
Adilson Borges
NEOMA Business School (Rouen Business School)
Mont-Saint-Aignan, France
Metrics
H-Index
i10-Index
Citation Counts
28
43
2,650
Marketing
Consumer behavior
Social Marketing
Retailing
V Padmanabhan
INSEAD Business School
Fontainebleau, France
Metrics
H-Index
i10-Index
Citation Counts
28
40
18,002
Legohérel|Patrick Legohérel
Université d'Angers
Angers, France
Metrics
H-Index
i10-Index
Citation Counts
28
32
2,400
Marketing
tourism management
hospitality
revenue management
consumer behavior
Jean Louis Chandon
Institut des Hautes Études Economiques et Commerciales INSEEC
Le Bourget-du-Lac, France
Metrics
H-Index
i10-Index
Citation Counts
28
56
4,601
Marketing
Data Analysis
Consumer Behavior
Media Planning
Structural Equation Modelling
Nil Özçaglar Toulouse
Université de Lille
Lille, France
Metrics
H-Index
i10-Index
Citation Counts
28
45
2,489
François Bancilhon
Institut National de Recherche en Informatique et Automatique
Le Chesnay-Rocquencourt, France
Metrics
H-Index
i10-Index
Citation Counts
28
42
9,604
big data
data science
fake news
digital commons
Géraldine Michel
Metrics
H-Index
i10-Index
Citation Counts
26
40
2,359
Branding
Values
Past
Meaning
Art