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Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Metrics
H-Index
i10 Index
Citation Counts
68
136
35,578
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Metrics
H-Index
i10 Index
Citation Counts
62
135
19,617
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Metrics
H-Index
i10 Index
Citation Counts
59
109
102,710
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Metrics
H-Index
i10 Index
Citation Counts
50
188
9,645
service performance
branding
luxury
SME internationalisation
Metrics
H-Index
i10 Index
Citation Counts
46
87
8,943
Branding
Buyer Behaviour
Survey Research
Metrics
H-Index
i10 Index
Citation Counts
40
68
4,973
Green consumption
consumer ethics
corporate environmental strategies
Metrics
H-Index
i10 Index
Citation Counts
39
63
11,978
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Metrics
H-Index
i10 Index
Citation Counts
36
63
8,987
tourism behaviour
decision-making
experiencing
destination branding
Metrics
H-Index
i10 Index
Citation Counts
35
59
10,452
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Metrics
H-Index
i10 Index
Citation Counts
34
47
5,504
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Metrics
H-Index
i10 Index
Citation Counts
34
74
3,888
B2B relationships
cross-cultural CB
Metrics
H-Index
i10 Index
Citation Counts
34
58
5,443
market shaping
market innovation
shaping strategies
business models
Metrics
H-Index
i10 Index
Citation Counts
32
44
6,399
Consumer Behaviour
Research Methods
Retailing
Metrics
H-Index
i10 Index
Citation Counts
30
45
3,543
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Metrics
H-Index
i10 Index
Citation Counts
30
38
3,257
place marketing
place branding
city branding
world cities
Metrics
H-Index
i10 Index
Citation Counts
28
49
3,400
consumer behavior
service marketing
tourist behavior
Metrics
H-Index
i10 Index
Citation Counts
28
36
5,225
Sustainable consumption
sustainability marketing
social marketing
Metrics
H-Index
i10 Index
Citation Counts
27
38
3,422
consumer behaviour
food provisioning
sensory evaluation
product characterization
Metrics
H-Index
i10 Index
Citation Counts
27
33
2,548
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Metrics
H-Index
i10 Index
Citation Counts
24
28
2,792
Health marketing
consumer well-being
online consumer behaviours
Metrics
H-Index
i10 Index
Citation Counts
23
38
2,655
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Metrics
H-Index
i10 Index
Citation Counts
23
36
4,282
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Metrics
H-Index
i10 Index
Citation Counts
23
34
3,076
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Metrics
H-Index
i10 Index
Citation Counts
23
25
2,994
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method
Metrics
H-Index
i10 Index
Citation Counts
22
39
2,021
Roderick J Brodie
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
68
136
35,578
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Girish Prayag
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
62
135
19,617
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
59
109
102,710
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Janet Hoek
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
50
188
9,645
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Nicholas Ashill
Victoria University of Wellington
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
46
87
8,943
service performance
branding
luxury
SME internationalisation
Malcolm Wright
Massey University
Palmerston North, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
40
68
4,973
Branding
Buyer Behaviour
Survey Research
Ricky Yk Chan
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
39
63
11,978
Green consumption
consumer ethics
corporate environmental strategies
Richard J Varey
University of Waikato
Hamilton, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
36
63
8,987
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Juergen Gnoth
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
35
59
10,452
tourism behaviour
decision-making
experiencing
destination branding
Paul W Ballantine
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
34
47
5,504
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Krzysztof Kubacki
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
34
74
3,888
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Roger Marshall
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
34
58
5,443
B2B relationships
cross-cultural CB
Suvi Nenonen
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
32
44
6,399
market shaping
market innovation
shaping strategies
business models
Lisa McNeill
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
30
45
3,543
Consumer Behaviour
Research Methods
Retailing
Henry Fl Chung
Massey University
Palmerston North, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
30
38
3,257
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Andrea Insch
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
28
49
3,400
place marketing
place branding
city branding
world cities
Kenneth F Hyde
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
28
36
5,225
consumer behavior
service marketing
tourist behavior
Joya A Kemper
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
27
38
3,422
Sustainable consumption
sustainability marketing
social marketing
Christina Roigard
Plant and Food Research, New Zealand
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
27
33
2,548
consumer behaviour
food provisioning
sensory evaluation
product characterization
Robert A Davis
Massey University
Palmerston North, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
24
28
2,792
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Sheau Fen Yap
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
38
2,655
Health marketing
consumer well-being
online consumer behaviours
Robert Aitken
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
36
4,282
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Laszlo Sajtos
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
34
3,076
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Bodo Lang
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
25
2,994
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Ekant Veer
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
22
39
2,021
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method