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Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Metrics
H-Index
i10 Index
Citation Counts
67
134
34,841
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Metrics
H-Index
i10 Index
Citation Counts
60
134
18,872
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Metrics
H-Index
i10 Index
Citation Counts
58
106
100,557
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Metrics
H-Index
i10 Index
Citation Counts
50
185
9,484
service performance
branding
luxury
SME internationalisation
Metrics
H-Index
i10 Index
Citation Counts
45
87
8,761
Green consumption
consumer ethics
corporate environmental strategies
Metrics
H-Index
i10 Index
Citation Counts
39
61
11,725
Branding
Buyer Behaviour
Survey Research
Metrics
H-Index
i10 Index
Citation Counts
39
67
4,872
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Metrics
H-Index
i10 Index
Citation Counts
36
63
8,871
tourism behaviour
decision-making
experiencing
destination branding
Metrics
H-Index
i10 Index
Citation Counts
35
59
10,245
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Metrics
H-Index
i10 Index
Citation Counts
34
74
3,787
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
B2B relationships
cross-cultural CB
Metrics
H-Index
i10 Index
Citation Counts
34
58
5,366
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Metrics
H-Index
i10 Index
Citation Counts
33
47
5,380
market shaping
market innovation
shaping strategies
business models
Metrics
H-Index
i10 Index
Citation Counts
31
42
6,212
Consumer Behaviour
Research Methods
Retailing
Metrics
H-Index
i10 Index
Citation Counts
30
45
3,418
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Metrics
H-Index
i10 Index
Citation Counts
29
38
3,177
consumer behavior
service marketing
tourist behavior
Metrics
H-Index
i10 Index
Citation Counts
28
36
5,139
consumer behaviour
food provisioning
sensory evaluation
product characterization
Metrics
H-Index
i10 Index
Citation Counts
27
32
2,483
place marketing
place branding
city branding
world cities
Metrics
H-Index
i10 Index
Citation Counts
27
48
3,342
Sustainable consumption
sustainability marketing
social marketing
Metrics
H-Index
i10 Index
Citation Counts
26
36
3,188
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Metrics
H-Index
i10 Index
Citation Counts
24
29
2,749
Health marketing
consumer well-being
online consumer behaviours
Metrics
H-Index
i10 Index
Citation Counts
23
38
2,545
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Metrics
H-Index
i10 Index
Citation Counts
23
36
4,166
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Metrics
H-Index
i10 Index
Citation Counts
23
25
2,928
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method
Metrics
H-Index
i10 Index
Citation Counts
22
37
1,978
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Metrics
H-Index
i10 Index
Citation Counts
22
33
2,949
Roderick J Brodie
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
67
134
34,841
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Girish Prayag
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
60
134
18,872
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
58
106
100,557
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Janet Hoek
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
50
185
9,484
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Nicholas Ashill
Victoria University of Wellington
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
45
87
8,761
service performance
branding
luxury
SME internationalisation
Ricky Yk Chan
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
39
61
11,725
Green consumption
consumer ethics
corporate environmental strategies
Malcolm Wright
Massey University
Palmerston North, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
39
67
4,872
Branding
Buyer Behaviour
Survey Research
Richard J Varey
University of Waikato
Hamilton, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
36
63
8,871
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Juergen Gnoth
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
35
59
10,245
tourism behaviour
decision-making
experiencing
destination branding
Krzysztof Kubacki
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
34
74
3,787
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Discover Leading Experts: Premium membership highlights you at the top, increasing your visibility and influence in 13 major fields and 197 disciplines. Be seen first!
Roger Marshall
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
34
58
5,366
B2B relationships
cross-cultural CB
Paul W Ballantine
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
33
47
5,380
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Suvi Nenonen
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
31
42
6,212
market shaping
market innovation
shaping strategies
business models
Lisa McNeill
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
30
45
3,418
Consumer Behaviour
Research Methods
Retailing
Henry Fl Chung
Massey University
Palmerston North, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
29
38
3,177
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Kenneth F Hyde
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
28
36
5,139
consumer behavior
service marketing
tourist behavior
Christina Roigard
Plant and Food Research, New Zealand
Wellington, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
27
32
2,483
consumer behaviour
food provisioning
sensory evaluation
product characterization
Andrea Insch
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
27
48
3,342
place marketing
place branding
city branding
world cities
Joya A Kemper
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
26
36
3,188
Sustainable consumption
sustainability marketing
social marketing
Robert A Davis
Massey University
Palmerston North, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
24
29
2,749
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Sheau Fen Yap
Auckland University of Technology
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
38
2,545
Health marketing
consumer well-being
online consumer behaviours
Robert Aitken
University of Otago
North Dunedin, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
36
4,166
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Bodo Lang
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
23
25
2,928
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Ekant Veer
University of Canterbury
Christchurch, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
22
37
1,978
Consumer Research
Transformative Consumer Research
Social Marketing
Advertising Effectiveness
Research Method
Laszlo Sajtos
University of Auckland
Auckland, New Zealand
Metrics
H-Index
i10-Index
Citation Counts
22
33
2,949
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics