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Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Metrics
H-Index
i10 Index
Citation Counts
38
52
11,960
customer satisfaction and loyalty
Metrics
H-Index
i10 Index
Citation Counts
29
38
4,907
Smart Tourism
Business-to-Business
Customer Satisfaction
AI in Business
Smart Cities
Metrics
H-Index
i10 Index
Citation Counts
20
24
2,266
Line extensions
vertical extensions
services
branding
consumer-based perceived innovativeness
Metrics
H-Index
i10 Index
Citation Counts
14
15
562
Marketing
Hispanic Marketing
Consumer Behavior
Global Marketing
Metrics
H-Index
i10 Index
Citation Counts
10
10
935
George Christodoulides
Metrics
H-Index
i10-Index
Citation Counts
38
52
11,960
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Earl Naumann
Metrics
H-Index
i10-Index
Citation Counts
29
38
4,907
customer satisfaction and loyalty
M Sajid Khan
Metrics
H-Index
i10-Index
Citation Counts
20
24
2,266
Smart Tourism
Business-to-Business
Customer Satisfaction
AI in Business
Smart Cities
Boisvert, Jean
Metrics
H-Index
i10-Index
Citation Counts
14
15
562
Line extensions
vertical extensions
services
branding
consumer-based perceived innovativeness
Humberto Valencia
Metrics
H-Index
i10-Index
Citation Counts
10
10
935
Marketing
Hispanic Marketing
Consumer Behavior
Global Marketing